I started this year knowing a change or shift was coming. I found myself overcommitting by starting self-help books and courses that I haven’t finished, thinking maybe THIS is the shift. I’m closing out the year feeling uneasy with all of these open loops.   My message to myself and my listeners is this: Close those loops. Imagine the loop of a roller coaster (even though I don’t like roller coasters!). We are going up, approaching the most exciting part that’s a little scary. If we get off right then, we never experience that excitement or the resolution that comes afterwards.    If you are like me, you have several open loops and lots of unresolved fear and excitement. Join me in taking time to close those loops and close out the year in a more peaceful place.     We’re doing things a little different at The Found Podcast this week of Thanksgiving 2022. Each day this week, I will be delivering a new mini podcast straight to iTunes or Spotify to give you a short burst of inspiration in what we’re calling Exponential Growth Week. For the next 5 days you’ll get a 10-20 minute episode with immediately actionable tips that you can apply to your social media, marketing strategy, energy, 2023 planning and more.   The purpose of this week is to ground us as business owners and entrepreneurs to evaluate where we’re feeling good about our businesses and where we may need to make some adjustments in this season of business and Social Media 2.0.   To help us prepare for the new year, I’m leading a masterclass on Thursday, December 1, 2022, at 11 AM CST inside a private Facebook Group so we can break down the elements and energetics you need to know for Social Media Marketing 2.0. We’re calling it Marketing Must-Haves Masterclass, and you can go to Mollyknuthmedia.com/masterclass to request to join the Facebook group and get all the details as we get closer to the training date.   Exponential Growth Week Episodes:  

• Monday, 11/21: Are You Proactive or Reactive? (Video version available here https://www.youtube.com/watch?v=9jQvdMjSQaU&t=7s )
• Tuesday, 11/22: What is Really Working on Social Media Right Now…and Why the Answer May Surprise You (video version available here https://www.youtube.com/watch?v=1uP37pxmOaw&t=284s)
• Wednesday, 11/23: Has Social Media Marketing Gotten Harder? (Video version available here https://www.youtube.com/watch?v=Tc2yjUypWbY)
• Thursday, 11/24: How to Show Up on Social Media When You Don’t Feel Like It (video version available here: https://www.youtube.com/watch?v=RPR-JgzVp5A)
• Friday, 11/25: Close the Loops (video version available here https://www.youtube.com/watch?v=10cum4CVEpo)

  Follow for More Follow me, Molly Knuth on Instagram and Facebook. Or follow Molly Knuth Media on Facebook and Instagram.

If you don’t feel like posting, to put it simply, don’t. Your audience can feel the energy you bring to content creation, and you want to bring your best. It’s totally okay to take time to be present in your real life, or to take a break for a season.   Do what you can to care for yourself to bring yourself up to a higher energy. Rest, connect with family, journal, etc. Instead of creating content during this time, spend time interacting with similar accounts, interacting on profiles of people who follow you, responding to DMs, or sharing user generated content.    As a solopreneur, YOU are your business. Although it is stressful to manage allthethings it is important to care for yourself. You are you business’s number one asset! (And, regardless, you are an amazing person deserving of care.)     We’re doing things a little different at The Found Podcast this week of Thanksgiving 2022. Each day this week, I will be delivering a new mini podcast straight to iTunes or Spotify to give you a short burst of inspiration in what we’re calling Exponential Growth Week. For the next 5 days you’ll get a 10-20 minute episode with immediately actionable tips that you can apply to your social media, marketing strategy, energy, 2023 planning and more.   The purpose of this week is to ground us as business owners and entrepreneurs to evaluate where we’re feeling good about our businesses and where we may need to make some adjustments in this season of business and Social Media 2.0.   To help us prepare for the new year, I’m leading a masterclass on Thursday, December 1, 2022, at 11 AM CST inside a private Facebook Group so we can break down the elements and energetics you need to know for Social Media Marketing 2.0. We’re calling it Marketing Must-Haves Masterclass, and you can go to Mollyknuthmedia.com/masterclass to request to join the Facebook group and get all the details as we get closer to the training date.   Exponential Growth Week Episodes:  

• Monday, 11/21: Are You Proactive or Reactive? (Video version available here https://www.youtube.com/watch?v=9jQvdMjSQaU&t=7s )
• Tuesday, 11/22: What is Really Working on Social Media Right Now…and Why the Answer May Surprise You (video version available here https://www.youtube.com/watch?v=1uP37pxmOaw&t=284s)
• Wednesday, 11/23: Has Social Media Marketing Gotten Harder? (Video version available here https://www.youtube.com/watch?v=Tc2yjUypWbY)
• Thursday, 11/24: How to Show Up on Social Media When You Don’t Feel Like It (video version available here: https://www.youtube.com/watch?v=RPR-JgzVp5A)
• Friday, 11/25: Close the Loops (video version available here https://www.youtube.com/watch?v=10cum4CVEpo)

  Follow for More Follow me, Molly Knuth on Instagram and Facebook. Or follow Molly Knuth Media on Facebook and Instagram.

Not necessarily harder, but definitely more complicated. Remember social media is just one element of a marketing strategy. I encourage you to consider six components.   Strategy: Have steps or a plan of what you want social media to accomplish for your business.   Content Creation:  I find a content calendar helpful in visualizing how to put my strategy into practice.   Management: Some folks like to create in real time but it’s convenient to use tools to schedule your content ahead of time.   Community is key. Consider the conversations you would have at a coffee shop or checkout counter. Bring that energy to your social media. Show that you understand there are people on the other side of the screen and not just customers.   Leverage: Use tools like ads, collaborations, giveaways, and tagging to grow your audience.   Legacy: Social media is always changing. Consider what legacy content you have to share. For a brick-and-mortar shop, using social media to direct people to shop in person is your legacy. Social media can direct people to your email list, your course, or your online shop. Focus on legacy content to weather whatever changes social media has in store.     We’re doing things a little different at The Found Podcast this week of Thanksgiving 2022. Each day this week, I will be delivering a new mini podcast straight to iTunes or Spotify to give you a short burst of inspiration in what we’re calling Exponential Growth Week. For the next 5 days you’ll get a 10-20 minute episode with immediately actionable tips that you can apply to your social media, marketing strategy, energy, 2023 planning and more.   The purpose of this week is to ground us as business owners and entrepreneurs to evaluate where we’re feeling good about our businesses and where we may need to make some adjustments in this season of business and Social Media 2.0.   To help us prepare for the new year, I’m leading a masterclass on Thursday, December 1, 2022, at 11 AM CST inside a private Facebook Group so we can break down the elements and energetics you need to know for Social Media Marketing 2.0. We’re calling it Marketing Must-Haves Masterclass, and you can go to Mollyknuthmedia.com/masterclass to request to join the Facebook group and get all the details as we get closer to the training date.       Exponential Growth Week Episodes:  

• Monday, 11/21: Are You Proactive or Reactive? (Video version available here https://www.youtube.com/watch?v=9jQvdMjSQaU&t=7s )
• Tuesday, 11/22: What is Really Working on Social Media Right Now…and Why the Answer May Surprise You (video version available here https://www.youtube.com/watch?v=1uP37pxmOaw&t=284s)
• Wednesday, 11/23: Has Social Media Marketing Gotten Harder? (Video version available here https://www.youtube.com/watch?v=Tc2yjUypWbY)
• Thursday, 11/24: How to Show Up on Social Media When You Don’t Feel Like It (video version available here: https://www.youtube.com/watch?v=RPR-JgzVp5A)
• Friday, 11/25: Close the Loops (video version available here https://www.youtube.com/watch?v=10cum4CVEpo)

  Follow for More Follow me, Molly Knuth on Instagram and Facebook. Or follow Molly Knuth Media on Facebook and Instagram.

I started this mini episode with a reflection of who I was as a junior in high school and how completely different I was a college freshman. I’ve grown and changed many times over, as you have too. It’s normal and GOOD to change and evolve.   Social Media is going to do that too. We need to roll with the changes as social media and digital marketing evolves into “Version 2.0.”   One thing that hasn’t changed is the people on the other side. People can see through posts just meant to sell. Next time you are creating content, consider: What does the person on the other side of the screen need? How can my business provide a better product or service for them to live a more convenient, accessible life?   Authenticity always works.   Exponential Growth Week: We’re doing things a little different at The Found Podcast this week of Thanksgiving 2022. Each day this week, I will be delivering a new mini podcast straight to iTunes or Spotify to give you a short burst of inspiration in what we’re calling Exponential Growth Week. For the next 5 days you’ll get a 10-20 minute episode with immediately actionable tips that you can apply to your social media, marketing strategy, energy, 2023 planning and more.   The purpose of this week is to ground us as business owners and entrepreneurs to evaluate where we’re feeling good about our businesses and where we may need to make some adjustments in this season of business and Social Media 2.0.   To help us prepare for the new year, I’m leading a masterclass on Thursday, December 1, 2022, at 11 AM CST inside a private Facebook Group so we can break down the elements and energetics you need to know for Social Media Marketing 2.0. We’re calling it Marketing Must-Haves Masterclass, and you can go to Mollyknuthmedia.com/masterclass to request to join the Facebook group and get all the details as we get closer to the training date.   Exponential Growth Week Episodes:  

• Monday, 11/21: Are You Proactive or Reactive? (Video version available here https://www.youtube.com/watch?v=9jQvdMjSQaU&t=7s )
• Tuesday, 11/22: What is Really Working on Social Media Right Now…and Why the Answer May Surprise You (video version available here https://www.youtube.com/watch?v=1uP37pxmOaw&t=284s)
• Wednesday, 11/23: Has Social Media Marketing Gotten Harder? (Video version available here https://www.youtube.com/watch?v=Tc2yjUypWbY)
• Thursday, 11/24: How to Show Up on Social Media When You Don’t Feel Like It (video version available here: https://www.youtube.com/watch?v=RPR-JgzVp5A)
• Friday, 11/25: Close the Loops (video version available here https://www.youtube.com/watch?v=10cum4CVEpo)

  Follow for More Follow me, Molly Knuth on Instagram and Facebook. Or follow Molly Knuth Media on Facebook and Instagram.

I was recently in a masterclass with Melanie Ann Layer and she made a statement that has really stuck with me.   “In the beginning, before I made this transition in my life and my business, I realized I was navigating my life as a response.”   We are business owners because we are leaders in our own unique way. Then our lives become a hamster wheel hustle, moving from day to day and task to task. Think about that leader inside you. What do they want to do? What do they want to initiate?   Take time to reflect on whether you are living your life as a response. Consider ways that you can initiate and lead instead.   Exponential Growth Week: We’re doing things a little different at The Found Podcast this week of Thanksgiving 2022. Each day this week, I will be delivering a new mini podcast straight to iTunes or Spotify to give you a short burst of inspiration in what we’re calling Exponential Growth Week. For the next 5 days you’ll get a 10-20 minute episode with immediately actionable tips that you can apply to your social media, marketing strategy, energy, 2023 planning and more.   The purpose of this week is to ground us as business owners and entrepreneurs to evaluate where we’re feeling good about our businesses and where we may need to make some adjustments in this season of business and Social Media 2.0.   To help us prepare for the new year, I’m leading a masterclass on Thursday, December 1, 2022, at 11 AM CST inside a private Facebook Group so we can break down the elements and energetics you need to know for Social Media Marketing 2.0. We’re calling it Marketing Must-Haves Masterclass, and you can go to Mollyknuthmedia.com/masterclass to request to join the Facebook group and get all the details as we get closer to the training date.   Exponential Growth Week Episodes:

• Monday, 11/21: Are You Proactive or Reactive? (Video version available here https://www.youtube.com/watch?v=9jQvdMjSQaU&t=7s )

Follow for More Follow me, Molly Knuth on Instagram and Facebook. Or follow Molly Knuth Media on Facebook and Instagram.

Welcome to our FIRST second-time-appearance guest episode! This one is super special because Andrea Mausser was my first ever guest back in 2020 when this was the Small Minded podcast. We’ve both grown so much in those two short years, so it is cool to catch up!   Andrea Mausser is a mindset and transformational coach through her business Choose Your Journey. It is her first year to be full-time self-employed, and I am so impressed by the success she is finding when she practices what she teaches.    She’s so inspiring to me personally, and I know our listeners will agree. No notebook and notes for this one, just sit back and receive what Andrea is sharing today! Key Takeaways

• Andrea is a certified Life and Health Coach through the Healthcoach Institute and launched her business, Choose Your Journey, in April 2020. (What a time, right?) She left her corporate career in January of this year to devote her career fully to coaching.
• Andrea describes her work as “Teaching adults how they are actually unconsciously placing blocks on what they want to be experiencing.”
• How many of us can related to Andrea’s description of the average career? “How much can I be on this hamster wheel and still feel like I’ve not lost it”
• Andrea and I both like to choose a word of the year, and Andrea’s for 2022 was “Alignment.”
• Mindset matters: “What you think about you bring about”
• Focus on experiences over outcomes: “It’s not about the doing, it’s who I was becoming in the journey”
• Andrea helps us visualize our inner struggles as the ego and the higher self. The ego’s job is to keep us safe and in our comfort zone but the higher self is abundant and willing to do what’s best in the long term, even if it’s really scary right now.
• It’s hard to slow down! Especially as entrepreneurs we feel like we have to work hard and HUSTLE to be successful. Andrea emphasizes the importance of rest and being open to receiving and attracting.
• THIS dilemma: We women often go into working for ourselves for the time freedom but can easily be overtaken with urgency and drive. Andrea reminds us to slow down and fill our days with the important things first.
• Working hard doesn’t always pay off financially: “If that was in fact true and the hardest workers were the most successful, made the most money, then teachers, nurses, and farmers would be the richest people here in the United States.”
• Andrea shared experiencing the law of compensation, being financially awarded in work that you do when it’s purposeful, with her “Pick Your Price” structure for a recent offering.
• Andrea encourages us to account for our energy and try to add energy giving people and experiences to our day.
• Andrea is offering a 4-week destress December challenge to close the year and is committed to ending the year in a relaxed space. 
• One more great quote: “We have this Amazon mentality we think it’s going to happen in two days. We have to let go and surrender the how, what, and where.”

  Mentions

• Manifestation Babe Podcast with Kathrin Zenkina
• Melanie Ann Layer
• The Big Leap by Gay Hendricks (Book)
• Mind Your Business Podcast with James Wedmore

  Connect with Andrea Follow Andrea on Instagram and Facebook. Learn more about Andrea, her offerings, and sign up for her email newsletter on her website. Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Hey listener! Welcome to another episode of the Found podcast. I’m so excited to bring Mariah of Wander Design Co to the podcast. (Although, why has it taken this long!?)   Mariah and I go back a ways to when we were put together in a breakout group at the Empower Her Summit. She’s a great friend and a highly recommended Instagram follow. It MIGHT seem like I stalk her feed, but it’s just so good!    You’ll see why she’s awesome in our chat today. I’m so inspired by her Why and grateful for the wisdom, spark, and energy she shared in the episode. Key Takeaways

• Mariah Danielsen got her start in graphic design and has grown to offer branding, website design, mentoring for creative women, and why discover through her business Wander Design Co
• Mariah studied graphic design and marketing and worked her way up to leading a graphic design team for a company. Meanwhile, she started blogging about vintage and indie weddings, which lead to exposure on bigger blogs and speaking engagements. She got a sinking feeling that corporate wasn’t where she wanted to be and quit to pursue her own interests ten years ago.
• She was doing graphic design, blogging, offering vintage wedding rentals, wedding planning, and running an antique shop when she had her second child and realized it was A LOT. She narrowed her focus back to graphic design.
• “Everything builds on top of each other and the more you can make these conscious decisions in the right direction, there’s no telling what your life can end up becoming.”
• Mariah had the opportunity to travel to New York to attend Marie Forleo’s B School in 2011. She met Simon Sinek and learned about Start With Why.
• • Marie Forleo B-School
  • Simon Sinek Ted Talks
  • The Golden Circle on YouTube
• What is our Why? This is our purpose and how we operate at our natural best. What are we striving for? How do we want to impact other? Your Why statement is your overarching theme for life.
• “If you could wake up and be the absolute best version of yourself, what contribution would you make to the world and what impact would it have on other people in the best way possible”
• “Your why is only as strong as you can share it with others”
• “It’s a waste to spend your time working on projects that drain you and are going to put you in a bad mood for your family when you get home, or if you feel like you have to work on the weekend so you can finish this project that you don’t enjoy anyway, it’s just not worth it.”
• Mariah says setting long term goals is more difficult now, but it’s due to her confidence in her Why: “I know I am on a path and as long as I can build other people up so they can confidently put themselves forward, I’m happy.”
• Mariah’s is a big fan of the Showit design tool for Wordpress sites (me too!) and recently had her work published in their anthology, Spark.

Connect with Mariah You’ve got to follow Mariah on Instagram. You can learn more about services on her website. Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Hey listeners! Welcome back, especially to those of you with service-based businesses. In this podcast I share strategies for packaging and pricing your offers.   Ugh. Did your stomach drop? Pricing can be a vulnerable topic, and I’ve shared my discomfort about money conversations in the past. I’m happy to be much more confident now, and excited to share my answers to this common question. Key Takeaways

• This topic is taken from my Business Bootcamp module. Find out more about Business Bootcamp at MollyKnuthMedia.com/shop
• I have a distinct memory of deciding what to charge for what I could do with who needs it. I felt raw, nervous, and too big for my britches. My pricing was based on an hourly rate for what I expected my package to entail.
• My britches weren’t sustainable! After awhile it was necessary to update my pricing to reflect my expertise and efficiency.
• Consider opportunity cost when pricing. Time you are spending with a client is time you’re NOT doing anything else. Same for the client. Time they are getting by hiring you is time they can be doing anything else that could make them more money.
• Ask yourself how much time you are saving the client. What do they do to earn the money to pay you? What do others in your industry charge?
• Avoid the comparison game, but it is a nice general guideline.
• Resist the urge to be driven by fear, scarcity, and powerlessness.
• Build an offer suite with your middle-of-the-road flagship offer, at least one upgrade, and at least one more affordable option.
• You’re the boss! You get to decide! There are not rules. You make the rules.
• Think about quality, not quantity of offers. Like… Louis Vuitton, not Dollar Tree.
• Your pricing should be as unique as you are!

  P.S. My episode with Sheila Hansen on Money Mindset is so valuable if this is a topic you struggle with! Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Hey there and welcome to this week’s episode of The Found Podcast! Today I’m chatting with my longtime social media friend and recent real-life friend, Maddie Peschong.   Maddie is a photographer turned brand photographer and coach. She’s just so sweet and authentic which really comes through in this week’s interview. Her advice is simple and straightforward, and she shares strategies you can apply today to uplevel your own personal brand.    So let’s dig in to this interview! Key Takeaways

• Maddie has been a photographer for ten years and changed her focus to branding exclusively in the last 18 months. She summarizes her business to say she takes the photos that help people grow.
• Maddie has an interesting career path that has followed her big energy. She studied journalism in college and worked for some big brands before returning to Sioux Falls, South Dakota. She worked at a marketing agency while building her photography business up to full time.
• She loves when clients look behind the camera and see a whole new version of themselves. 
• Ironically, Maddie says brand photography isn’t for everyone. The daily things you do to connect are important too!
• Maddie says choosing between how you show up online for yourself and what your audience needs from you is a Venn Diagram. You need to be in the intersection of both.
• Personal branding allows business owners to change their minds: “Personal branding is based on people and people change.”
• Maddie discusses her Three Rs: Reputation, Rapport, and Relationships. Her new group coaching program, Rebrand, focuses on these essential elements of a strong personal brand.
• Two things you can do for your personal brand today: Take some time to imagine and journal your ideal business. A little simpler: Give Instagram stories a try.
• Maddie mentions Suzy Holman and the podcast Normal Gossip as some personal brands she likes to follow.

Connect with Maddie  Learn more about Maddie on her website and follow her on Facebook and Instagram. And listen in to her own podcast: Take It Personally on iTunes or Spotify. Follow for More Follow me, Molly Knuth on Instagram and Facebook.

Hey friends and welcome back to the Found podcast! I’m still lovin’ the rebrand and hope you are too!   Today I’m talking about a newer concept, and even if you haven’t heard of the exact term, you know what it is.   Thought leadership. Think about who you go to, whether in person or virtually, when you need someone to teach you something or give advice. Those people are thought leaders in their community. And you may not realize it yet, but I believe we are all leaders in our own way. P.S. with the podcast rebranding I’m feeling a little more myself so my barn mouth might slip an f bomb. Key Takeaways

• I attended a Hannah Nievess Consulting masterclass to work towards my goal of becoming a thought leader.
• “Thought leadership is what differentiates you from all of the people who do what is you do.”
• Position yourself to get found by your ideal audience
• “Be THE go to in your industry not just AN option
• I found the Why Discovery workshop by Miranda Danielson of Wander Design Co to be so helpful in establishing my touch tree. No matter where we pivot we can always ground ourselves in our why.
• My why is “Helping women in small towns rewrite and redefine what it means to live and work here.”

Steps To Becoming a Thought Leader

• Find your why and deep goal.
• Very specifically define who you most want to help though products and services.
• Break down your specific tactics, approach, and perspectives that utilize you best.
• • Think about those things you love that are common to you, but that other people might not know. For example, I LOVE Flodesk for my email list marketing and management.
  • Get a little meta about your day to day and document it
• Create content that shares with your ideal audience.
• • At this moment in October 2022 swipeable storytelling carousels in Instagram are performing well. See my Samantha American Girl post or the story about shaving off my eyebrows (and not for the first time).

  “Our products and services won’t always reach our ideal audience at a time that works best for them to enroll or buy. But. When we present them with unique perspectives or a memorable story or fascinating results, we will be at the top of their mind for the time is right for them to make that purchase or make that investment.” Follow for More Follow me, Molly Knuth on Instagram and Facebook.