The most impactful strategy you used to close your round?

 - Wrote a white paper...there are a lot of companies out there. They wrote a white paper about the future of work

 - Wrote it on Notion, put it behind a wall, 15-20 min read...filtered out those that are interested...

Angular Ventures's, David Peterson: 3 things VCs look for what YOU might not have in your deck?

1. Secret insight & how did you find it?
2. Is there a movement that you could be the center of? 
3. Can you attract the right talent? 

Nail these 4 things if you want a chance of raising in this environment

 - Who was your warm intro? How well do they know the space?

  - Founder conviction is super important. What brought you to this point? How did you come across this problem? Why dedicate the next 10 years to solving it?

   - Real advisor relationship in your slide deck?

   - Can you withstand industry expert scrutiny?

   - How organized is your data room? Send it fast and make it detailed. 

How do you show a VC that your company could return their fund?

--> Strategic Sequencing...

[$12M Seed Greylock invested] Rishabh Jain, Co-Founder of Fermat Commerce; raising in a downturn

- thesis alignment is more important during a downturn

- what is your mega trend? 

You have something in your business that is scary to a VC...make sure you share it the right way