The Freight Coach Podcast

How do you effectively plug automation into your freight business without losing the human element? What does the future of modern workflows look like in logistics?

Let's dive into modern workflows inside of freight alongside Mike Berg of Revenova, sharing how you can practically implement transportation automation to bring immense value to your customers, carriers, and internal teams without getting swallowed up by the competition!

While technology and automated logistics software are still in their infancy across the transportation space, utilizing these tools to handle mundane tasks gives your team their time back for true revenue-producing activities.

However, this is all about the crawl, walk, run approach—taking it one step at a time to differentiate your supply chain operations while still ensuring a real human is there to pick up the phone when a load inevitably goes wrong. Tune in to learn why stepping out of the spreadsheet and embracing freight tech is the ultimate equalizer for your brokerage!

Connect with Mike

• Email: [email protected]
• LinkedIn: https://www.linkedin.com/in/mike-berg-848827b/

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🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

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▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

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🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, we are diving straight into the biggest threat crippling our industry right now: cybersecurity in transportation!

Industry experts Joe Ohr and Mike Zupon explain how evolving AI, deepfakes, and outdated tech are leaving fleets wide open to catastrophic cyber attacks and cargo theft.

Are you 100% confident your dispatchers wouldn't click a perfectly disguised phishing link? Is your fleet's data actually protected, or are you just blindly hoping you aren't the next target?

We have to stop treating freight cybersecurity like an embarrassing IT headache and start treating it as a vital company culture issue. If you want to stop attackers dead in their tracks, you must build up your defenses, thoroughly vet your software vendors, and train your teams relentlessly to spot these threats before they cripple your operations.

Make sure you get out to the NMFTA Cybersecurity Conference in Long Beach next week to join the ultimate collaborative fight against these vulnerabilities!

NMFTA Cybersecurity Conference: https://cyber.nmfta.org/cybersecurity-conference

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are organized crime rings hacking your ELDs to pull off massive cargo theft, and could a single cyber attack take down your entire food distribution supply chain?

We're back to break down a recent Overdrive Online article where federal prosecutors finally handed down solid nine and 10-year prison sentences to a Philly cargo theft ring that actively tracked truck drivers and exploited mandatory 10-hour ELD rest breaks to steal high-value freight.

We are also diving into a crucial FreightWaves piece highlighting how cybersecurity executives are warning food service distributors that cyber attacks are rapidly evolving into severe supply chain disruptions that can completely cripple warehouses and trucks.

It is time for our industry to step up, collaborate on these intrusions, and build real resilience into our networks before digital threats shut down our logistics operations!

Resources / References

• https://www.overdriveonline.com/hours-of-service/article/15835095/phillyarea-cargo-thieves-sentenced-hos-eld-regs-weigh-in
• https://www.freightwaves.com/news/food-distributors-warn-cyberattacks-can-quickly-become-supply-chain-disruptions

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Cameron Pechia is back to talk about the heavy-hitting legal realities shaking up the trucking industry right now, including the recent C.H. Robinson lawsuit and what it actually means for freight broker liability and shipper responsibility when a load goes completely sideways!

We're keeping it frank about the absolute nightmare of double brokering, why you need strict, documented guardrails for vetting carriers, and the massive legal fallout if your brokerage gets caught slipping.

We also tackle the growing threat of AI hackers in the supply chain and why having a rock-solid cyber liability insurance policy is completely non-negotiable in today's market. If you want to protect your freight business from catastrophic risk, insulate your customers, and operate like a true professional, you cannot afford to miss these insights!

About Cameron Pechia

Cameron is the founder of Valley Trucking Insurance, a leading Trucking Insurance Agency based in Spokane, Washington. With a deep passion for the trucking industry and a commitment to excellence, Cameron has become a trusted figure in the field. Cameron also is the host of Get A Load Of This Trucking Podcast and brings a ton of value to the Trucking Industry. Cameron is also a dedicated husband and father to his two beautiful girls…His daughters are his "WHY" and what makes him get up in the morning and try to win each and every day.

At Valley Trucking Insurance, Cameron oversees the provision of specialized insurance solutions tailored to the unique needs of trucking companies. The agency serves a diverse clientele, including local trucking companies, long-haul trucking companies, aggregate haulers, tow truck companies, hot shots, freight brokers, and other related risks. Cameron ensures that clients receive the highest level of customer service and comprehensive coverage through the agency's proven process known as the "VTI Difference."

Under Cameron's leadership, Valley Trucking Insurance has achieved significant growth and expansion across the county. The agency has built strong partnerships with renowned insurance providers such as Great West Casualty Company, Lancer Insurance Company, Progressive Insurance, Berkshire, and Canal. Additionally, Cameron also focuses on placing fleet-sized trucking companies into captive insurance programs, enhancing their risk management and financial stability.

Looking ahead, Cameron is focused on an ambitious goal of expanding the agency's reach by looking to help over 10,000 Trucking Companies and Freight Brokerage operations within the next seven years. Adhering to the principles outlined in the book Traction by Geno Wickman, he is dedicated to creating world-class onboarding and customer service experience for his trucking clients. This initiative aims to foster a culture of excellence and continuous improvement, ensuring Valley Trucking Insurance remains at the forefront of the industry.

Connect with Cameron

• Website: https://www.valleytruckinginsurance.com/
• LinkedIn: https://www.linkedin.com/in/cameron-pechia-49903072/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are you truly protecting your brokerage from nuclear verdicts, or is your carrier vetting process leaving the gate wide open for freight fraud?

In this mashup episode, we are getting straight to the facts on how to bulletproof your supply chain with two heavy hitters. First, legal expert Bryan Nelson and I break down the massive impact of broker liability, the realities of the recent C.H. Robinson settlement, and why a strict, no-nonsense carrier selection policy is your absolute best defense against negligent hiring claims and sky-high auto liability risks.

Then, we pivot to the tech side with Tom Dean from Renaissant to tackle the "wild west" of the industry right now. We get frank about stopping double brokering and cargo theft dead in their tracks through virtual validation, emphasizing why you have to secure your freight before the driver even hits the dock.

It's time to stop leaving your business exposed, tighten up your carrier compliance, and take control of your freight operations today!

Watch the Episodes on YouTube:

• Bryan Nelson: https://www.youtube.com/watch?v=1I-aJD1G9TU
• Tom Dean: https://www.youtube.com/watch?v=_1wxoCaxX8g

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Andrew Peschong from KTI joins us to share some strategies for building and maintaining resilient freight networks in today's market!

Learn why treating your carrier partners as a true extension of your business is the ultimate game-changer, rather than endlessly chasing the lowest rate on the cyclical load boards.

We also dive into the evolution of freight tech, discussing how to strike the perfect balance between automating your freight brokerage and keeping that crucial human, relationship-driven touch alive.

If you want actionable transportation business management insights on navigating market volatility and leveraging AI in freight without losing the personal connection, tune in and apply this information to see a meaningful difference in your day-to-day business!

Connect with Andrew

• Website: https://ktitrans.com/
• LinkedIn: https://www.linkedin.com/in/andrew-peschong-6b814b3/ / https://www.linkedin.com/company/kti
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Tired of skyrocketing labor costs eating into your freight brokerage margins? How can AI actually streamline your operations without completely losing the critical human element?

Dan Hellmann from Envoy is back to share the real state of AI and automation in logistics. We break down how Envoy, a freight tech platform built by actual former operators, is helping brokers decouple labor costs from volume growth by automating those tedious, repetitive tasks in carrier sales and track-and-trace.

We get straight to the facts on maximizing operational efficiency, using repeat carrier networks to combat freight fraud, and why mid-market regional brokers are perfectly positioned to dominate the future with the right tech stack.

It's all about empowering your team to build rock-solid relationships instead of doing manual data entry, so tune in to hear exactly how you can leverage these tools to build a highly efficient, bulletproof brokerage!

About Dan Hellmann

Dan is deeply involved in industry associations, serving as a Board Member for the Logistics and Transportation Association of North America (LTNA), an active member of the Young Executive Committee for the Transportation Intermediaries Association, and serves as a Board Member for the Denver Transportation Club.

A true veteran in the brokerage field, Dan Hellmann has accumulated invaluable experience in sales leadership, P&L management, and strategy. His journey includes successfully starting up a brokerage for a former customer, steering it to an impressive $50 million in revenue.

Dan brings a wealth of knowledge and practical insights to industry events. His passion for innovation, strategic thinking, and commitment to excellence make him a compelling voice in the world of transportation and logistics.

Connect with Dan

• Website: https://tryenvoy.ai/
• LinkedIn: https://www.linkedin.com/in/dan-hellmann-ctb/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In today's last episode of the week, we're focusing on two massive regulatory and legal updates that every freight broker needs to know!

First, we are tackling the newly introduced REVOKE Act, a piece of legislation aimed at giving the FMCSA actual authority to crack down on chameleon carriers that exploit DOT registration systems to illegally operate. It is about time we see real repercussions to protect legitimate business owners and keep these bad actors off the road.

Second, we are diving into a huge victory for the 3PL space where TQL was officially tossed as a defendant in a Colorado liability trial. In an environment where vicarious liability lawsuits are a constant threat, this ruling is a stark reminder of exactly why your carrier vetting processes and internal SOPs have to be completely bulletproof to insulate your operation.

We are giving you the exact insight you need to protect your customers and safely scale your business—so let's get after it!

Resources / References

• https://www.overdriveonline.com/regulations/article/15834334/chameleon-carriers-continue-to-draw-congress-attention
• https://www.freightwaves.com/news/3pl-victory-tql-tossed-as-defendant-in-colorado-liability-trial

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are you treating safety as just another expense, or do you actually understand the real cost of safety in your fleet? Are you ignoring DOT compliance and E-log violations until a massive lawsuit wipes you out?

Let's discuss motor carrier safety with Sam Watts from Ten Four Truck Insurance and the author of The Cost of Safety. We are breaking down the dirty little secrets of the trucking industry, from how small fleets dodge regulations to the massive financial fallout of neglecting basic fleet management and vehicle maintenance.

Safety isn't just a money pit; it's the absolute foundation of your business, and ignoring your trucking insurance policies or driver coaching is going to cost you big time when the defense lawyers come knocking over a crash.

It's time to stop being reactive, set a hard line in the sand, and protect your trucking company from the top down by tuning into this conversation!

Connect with Sam

• Website: https://wattsmen.com/
• LinkedIn: https://www.linkedin.com/in/iamsamwatts/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, I'm sitting down with our good friend, the Armchair Attorney Matt Leffler, to tackle the massive $604 million Lupus Superior case against C.H. Robinson and what it actually means for freight broker liability moving forward!

We discuss the reality of vicarious liability in logistics, especially how using third-party driver tracking apps can legally blur the lines between an independent motor carrier and a direct employee.

We also take a hard look at the FMCSA's role in highway safety, the desperately needed updates to the outdated 1985 minimum trucking insurance requirements, and why the transportation industry must demand genuine accountability from government regulators instead of just throwing more money at broken systems.

It's a straightforward breakdown of the biggest precedent-setting case in the brokerage industry right now, giving you exactly what you need to know without the fluff. How do you think this massive court ruling will ultimately impact your daily freight operations?

About Matthew Leffler

Matthew is a 3rd generation supply chain executive with over fifteen years of experience in safety, law, & maintenance. Matthew currently serves as Vice President of Strategic Accounts at Contract Leasing Corp. He is also an attorney that provides legal commentary on various supply chain issues & operates a popular podcast. In addition, Matthew has served as a senior leader with some of the nation's most admired maintenance, repair, & fleet management firms. Matthew entered the industry as an attorney defending trucking companies in civil litigation in 2010, but cut his teeth helping build & later selling his family's maintenance firm, Outsource Fleet Services, Inc.

Matthew earned his J.D. from Michigan State University College of Law, Magna Cum Laude, and his B.A. from the University of Illinois Urbana-Champaign. He is licensed to practice law in the State of Illinois; U.S. District Court, Northern District of Illinois; & 7th Circuit Court of Appeals. Matthew is the proud father of Michael, Rowan, Elise, & Elijah & has been happily married to his wife, Holly, since 2008.

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

To Find Out More About My Freight Services

Visit https://freightcoachlogistics.com/

🤝 Shoutout to my sponsors!👇

• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/
• DAT Freight & Analytics | https://www.dat.com/
• Transportation Intermediaries Association | https://www.tianet.org/

Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/