The Freight Coach Podcast

Are you confident your business can identify fraud before it hits your bottom line? How can you tell if an invoice, ID, or rate confirmation is real or AI-generated? You must listen to this conversation with Chad Capooth of Denim!

Chad unpacks the alarming rise in sophisticated fraud across the transportation industry, from AI-generated fake documents and spoofed domains to virtual numbers and identity theft!

With fraud tactics evolving every six months, Chad emphasizes that ongoing staff training, layered security, and tools like live ID matching and account verification are no longer optional; they're essential!

About Chad Capooth

Chad is the VP of Operations at Denim. He brings over 15 years of experience in strategic planning, business growth, and operations leadership. At Denim, he leads operational strategy, leveraging deep expertise in factoring, credit underwriting, and portfolio management to deliver efficient, tech-enabled solutions.

Previously, as COO at eCommerce Financing LLC, Chad helped launch innovative products like Revenue Loans and Quick Pay Loans. At Transfac Capital, he advanced operational performance through technology-driven underwriting and automated invoice processing. Chad's earlier roles at Unlimited Working Capital and Enoble Business Capital (formerly National Bankers Trust) cemented his reputation as a leader in financial services innovation.

Connect with Chad

• Website: https://www.denim.com/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are you thinking of ways to minimize costly front-end repairs and enhance safety without compromising your truck's efficiency?

In this conversation with Nathan Holt from Ex-Guard, he shares how their journey from a small fabrication shop to an industry leader reshapes truck safety. Their XG-150 guard shows a dramatic reduction in repair costs and downtime. These guards are engineered to integrate with OEM safety tech, add minimal weight, and fit major brands.

With Ex-Guard's installations and easy access, it continues to improve trucks' durability, maintenance, and functionality! Tune in to hear more!

About Nathan Holt

Nathan is the Product Marketing Manager for Ex-Guard, the leading manufacturer of premier grille guards for commercial heavy, medium, and light-duty trucks, vans, and RV's in North America.

Connect with Nathan

• Website: https://ex-guard.com/
• Phone: (888) 902-2777

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, Onward Delivery's CEO and founder, Grafton Elliott, tackles the fragmentation in oversized freight, why brokers remain essential in this evolving space, and what the NMFC code changes mean for large and bulky logistics!

Grafton breaks down how Onward's middleware solution bridges brokers and local carriers' TMS systems without competing with either side.

With parcel models proving unfit for bulky freight, the shift toward workflow standardization and broker-led coordination is crucial, especially as technology now enables this sector to match the speed and visibility of parcel services. As Grafton puts it, the timing couldn't be better to rethink how big and bulky gets delivered!

Connect with Grafton

• Website: https://www.onwarddelivery.com/
• LinkedIn: https://www.linkedin.com/in/grafton-elliott-70190298/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, John Kuhlmann, founder and CEO of Heartland Logistics Group, joins us to share how the implementation of new processes and technology contributed to the company's revenue growth and volume rise!

John emphasizes the significance of face-to-face customer engagement, daily sales strategy, attending conferences to build long-term relationships, and the human connection in sales!

About John Kuhlmann

John started in logistics in 2008, where he learned the industry and what it was lacking—inspiring him to offer a better way with Heartland Logistics Group, founded in 2020.

Connect with John

• Website: https://shiphlg.com/ / https://sunnybrooksoftware.com/
• LinkedIn: https://www.linkedin.com/in/jkuhlmannhlgsb/ / https://www.linkedin.com/company/sunnybrook/ / https://www.linkedin.com/company/heartland-logistics-group-llc/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Are you ready for the NMFC code changes set to roll out on July 19th? Learn more from today's returning guest, Joe Ohr of NMFTA!

Joe shares ClassIT+'s special features, how this platform surpassed expectations and exceeded its initial goal, how it enhances operational efficiencies and improves user experience, and other features, and what brokers and service providers can expect from the upcoming changes!

Visit the Links Below!

• https://info.nmfta.org/2025-nmfc-changes/nmfc-item-lookup-tool
• https://info.nmfta.org/2025-nmfc-changes
• https://info.nmfta.org/classitplus
• https://classitplus.nmfta.org/?utm_campaign=ClassIT%20Plus%20Launch&utm_source=Website&utm_medium=Pop-Up&utm_content=countdown-to-classitplus

About Joe Ohr

Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support.

Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity.

Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs.

Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals.

He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

We're back for the last episode of this week with our returning guest, Cameron Pechia of Valley Trucking Insurance!

Cam shares his insights on the current market downturn, the rising business failures leading to significant client losses, his recommended insurance coverage for freight brokers, legal challenges for brokers, Valley's educational content expansion, the importance of standard operating procedures, and key red flags in selecting carriers!

About Cameron Pechia

Cameron is the founder of Valley Trucking Insurance, a leading Trucking Insurance Agency based in Spokane, Washington. With a deep passion for the trucking industry and a commitment to excellence, Cameron has become a trusted figure in the field. Cameron also is the host of Get A Load Of This Trucking Podcast and brings a ton of value to the Trucking Industry. Cameron is also a dedicated husband and father to his two beautiful girls…His daughters are his "WHY" and what makes him get up in the morning and try to win each and every day.

At Valley Trucking Insurance, Cameron oversees the provision of specialized insurance solutions tailored to the unique needs of trucking companies. The agency serves a diverse clientele, including local trucking companies, long-haul trucking companies, aggregate haulers, tow truck companies, hot shots, freight brokers, and other related risks. Cameron ensures that clients receive the highest level of customer service and comprehensive coverage through the agency's proven process known as the "VTI Difference."

Under Cameron's leadership, Valley Trucking Insurance has achieved significant growth and expansion across the county. The agency has built strong partnerships with renowned insurance providers such as Great West Casualty Company, Lancer Insurance Company, Progressive Insurance, Berkshire, and Canal. Additionally, Cameron also focuses on placing fleet-sized trucking companies into captive insurance programs, enhancing their risk management and financial stability.

Looking ahead, Cameron is focused on an ambitious goal of expanding the agency's reach by looking to help over 10,000 Trucking Companies and Freight Brokerage operations within the next seven years. Adhering to the principles outlined in the book Traction by Geno Wickman, he is dedicated to creating world-class onboarding and customer service experience for his trucking clients. This initiative aims to foster a culture of excellence and continuous improvement, ensuring Valley Trucking Insurance remains at the forefront of the industry.

Connect with Cameron

• Website: https://www.valleytruckinginsurance.com/
• LinkedIn: https://www.linkedin.com/in/cameron-pechia-49903072/
• Email: [email protected]

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, you'll hear more market data, analysis, and valuable insights on what you should know about the transportation industry, especially on the current FMCSA regulation issues, broker transparency rulemaking, dispatch service regulation, and FMCSA enforcement!

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today, Drivewyze's Brenda Colombus joins the show to discuss safety and compliance in the trucking business!

Brenda explains the significance of Drivewyze in reducing crashes and its financial impact, the type of technology this platform leverages, and more of its special functions, as well as its Mission Zero goal of achieving zero crashes and fatalities!

About Brenda Colombus

Brenda is a seasoned leader with extensive experience in guiding multi-disciplinary teams through complex technical development and implementation projects. She brings extensive expertise in delivering cutting-edge SaaS and hardware-enabled SaaS solutions across diverse sectors, including Transportation, Oil & Gas, and Government. Brenda is a passionate advocate for continuous learning. She is a Product Manager at Drivewyze https://drivewyze.com/.

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Hear more about the technology and system integration side of freight by joining today's guest, Tapan Chaudhari of Bubba AI, discussing AI tools for truck drivers!

Tapan shares his extensive background in the transportation industry, the advancement in technology, Bubba AI's goal to empower owner-operators, its special features and automated functions, and leveraging AI for small businesses' operational efficiency!

About Tapan Chaudhari

Tapan is the Founder and CEO of Bubba AI (Hey Bubba), an AI Agent built for Owner-Operators. He is a serial entrepreneur in the transportation tech space, passionate about empowering owner-operators. Previously, founded TruckX, a fleet management platform serving thousands of small fleets and owner-operators. Now, focused on leveraging AI to revolutionize dispatching and back-office operations for independent truckers.

Connect with Tapan

• Website: https://bubba.ai/
• LinkedIn: https://www.linkedin.com/in/ctapan/ / https://www.linkedin.com/company/hey-bubba-ai/

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

Today's live show highlights some industry trends that you should be aware of, the significance of adopting a daily action-focused approach for both business and personal development, and prioritizing progress over perfection in the freight business! Listen and don't miss out on this episode!

Resources / References

• https://www.ttnews.com/articles/atri-trucking-costs-2025
• https://www.ttnews.com/articles/ups-voluntary-buyouts-union
• https://www.fleetowner.com/news/article/55301341/congress-passes-trumps-one-big-beautiful-bill

📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.

To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/