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Are you hesitant about investing in coaching or MFR therapy? In our latest episode, Heather explores the common objections that hold many therapists back and provide actionable insights to overcome them.
Heather discusses five key objections: fear of not making enough money, the cost of the program, lack of time, the belief that one should already know the business fundamentals, and the fear of facing finances. Through insightful stories shared by her clients, she illustrates how these barriers can be overcome, revealing the mindset shifts necessary for success.
Tune in to learn how to recognize your own objections and those of your clients, paving the way for transformative change in both your personal and professional lives.
FEATURED ON THE SHOW —
📣Are you ready to confidently set your rates? Join our FREE one-day live Raise Your Rate in 2025 Without Losing Your Clients masterclass on February 24, 2025 at 2pm central, where you'll learn proven strategies to increase your rates with clarity and confidence. This interactive training will help you determine your rates, communicate pricing effectively, and handle client objections without stress. Sign up now and gain lifetime access to the recordings.
📣Are you ready to take control of your business success? Join the Foundations Group Coaching Program, registration is now open! This unique program will teach you how to create demand for your services without feeling salesy. Sign up by March 7th and receive a FREE one-on-one coaching call valued at $500! Don't miss this chance to elevate your practice. Visit https://themfrcoach.com/foundation for more details and to book a sales call if you have questions. Let's make your practice thrive together!
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
In this episode, Leslie, a longtime client of Heather's coaching program, shares how returning to coaching transformed her business into a truly luxurious experience.
They dive into the critical topics of setting rates, overcoming emotional blocks around money, and the role of accountability in achieving business success. Leslie opens up about her struggles with pricing and how raising her rates became an act of self-care—enabling her to better serve her clients while prioritizing her own well-being.
Tune in to learn why setting your rates is more than just a business decision—it's a step toward personal and professional growth.
GUEST INFO —
Leslie Mueller, owner of Resonance Myofascial Release in Richmond, VA, | Facebook | Website | Instagram | MFR Directory | EP. 149 Other Therapists Are Not Your Competition with Rob Crampton, Leslie Mueller, and Patti Calkins | EP. 146 The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 2 | EP. 145 The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 1 | EP. 110 The Inner Journey To Create A Steady MFR Practice with Leslie Mueller | Minisode 11: Leslie Mueller | EP. 180 Beyond 100K Series: Mastermind Dream Factory
MENTIONED —
Tara Carrington Myofascial Release | Community and Resources for Therapists - Sarasota
FEATURED ON THE SHOW —
📣Discover The MFR Coach’s Legal Tool Box™, offering customizable, lawyer-drafted templates to ensure your business is compliant and protected. Choose between two essential bundles or grab both to save $100. Plus, enjoy an additional 25% off with code PODCAST25. Focus on healing your clients while we handle the legalities.
📣Are you ready to confidently set your rates? Join our FREE 90-Minute live Raise Your Rate in 2025 Without Losing Your Clients masterclass on February 24, 2025 at 2pm central, where you'll uncover the biggest mindset problem to raising your rate and I’ll teach you 3 strategies to overcome this. Join us!
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
In Part 2 of this engaging conversation, Heather is back with Gina Knox and a live studio audience of Mastermind students to continue unpacking the powerful lessons from their in-person Mastermind event.
This episode takes a deep dive into the balance between acquiring new skills through training and the importance of hands-on experience in achieving client success. They also discuss the emotional struggles of therapists who feel the pressure of client expectations and the ethical responsibilities that come with their practice. Tune in for "aha" moments and practical advice that can transform your practice.
GUEST INFO —
Gina Knox, Financial Coach for Entrepreneurs | Website | Podcast | Instagram
EP. 123 Gina Knox Wealth Coach: Specificity is the Enemy of Fear
FEATURED ON THE SHOW —
📣Discover The MFR Coach’s Legal Tool Box™, offering customizable, lawyer-drafted templates to ensure your business is compliant and protected. Choose between two essential bundles or grab both to save $100. Plus, enjoy an additional 25% off with code PODCAST25. Focus on healing your clients while we handle the legalities.
📣Are you ready to confidently set your rates? Join our FREE one-day live Raise Your Rate in 2025 Without Losing Your Clients masterclass on February 24, 2025 at 2pm central, where you'll learn proven strategies to increase your rates with clarity and confidence. This interactive training will help you determine your rates, communicate pricing effectively, and handle client objections without stress. Sign up now and gain lifetime access to the recordings.
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
In this exciting episode, Heather is joined by Gina Knox and a live studio audience of Mastermind students for a dynamic discussion on the intersection of business and personal growth.
As they dive into the challenges and breakthroughs experienced during their in-person Mastermind event, you will gain valuable insights into overcoming common obstacles faced by small business owners such as client satisfaction, financial strategies, and overcoming emotional barriers. Don’t miss out on this powerful conversation.
GUEST INFO —
Gina Knox, Financial Coach for Entrepreneurs | Website | Podcast | Instagram | EP. 123 Gina Knox Wealth Coach: Specificity is the Enemy of Fear
FEATURED ON THE SHOW —
📣Discover The MFR Coach’s Legal Tool Box™, offering customizable, lawyer-drafted templates to ensure your business is compliant and protected. Choose between two essential bundles or grab both to save $100. Plus, enjoy an additional 25% off with code PODCAST25. Focus on healing your clients while we handle the legalities.
📣Are you ready to confidently set your rates? Join our FREE one-day live Raise Your Rate in 2025 Without Losing Your Clients masterclass on February 24, 2025 at 2pm central, where you'll learn proven strategies to increase your rates with clarity and confidence. This interactive training will help you determine your rates, communicate pricing effectively, and handle client objections without stress. Sign up now and gain lifetime access to the recordings.
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Are you ready to be inspired? In this week's episode, Heather dives into the incredible journey of Colette Woods, who transitioned from being an employee to owning a successful myofascial release practice in Mechanicsville, Virginia.
Starting with initial skepticism about the coaching process, Colette talks about how her mindset evolved, leading her to embrace new possibilities and achieve remarkable business growth. She also discusses overcoming fears, setting boundaries, and the impact of the coaching tools she learned, which have not only helped her business thrive but also enriched her personal life. With her practice now fully booked months in advance, Colette reflects on the changes she has made and the confidence she has gained, all while working fewer days a week and enjoying more personal freedom.
This episode is packed with insights on how to trust yourself, make decisions confidently, and the importance of surrounding yourself with supportive communities. Tune in now and discover how you can apply these insights to your own journey!
GUEST INFO —
Colette Woods, Owner of Colette Woods Myofascial Release in Mechanicsville, Virginia | Website
FEATURED ON THE SHOW —
📣Discover The MFR Coach’s Legal Tool Box™, offering customizable, lawyer-drafted templates to ensure your business is compliant and protected. Choose between two essential bundles or grab both to save $100. Plus, enjoy an additional 25% off with code PODCAST25. Focus on healing your clients while we handle the legalities.
The MFR Coach’s Legal Tool Box™
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
In this week's episode, Heather welcomes back Joan Miller, a seasoned physical therapist and MFR instructor, to tackle the delicate balance between myofascial release (MFR) therapy and medical intervention.
As practitioners and patients alike navigate their health journeys, the question often arises: when should one seek medical intervention, and how can we make that decision more palatable? Listen in as Joan shares her insights on how to navigate these decisions without feeling like you're abandoning holistic approaches and Heather bravely discusses her personal journey of undergoing back surgery after nine months of MFR, highlighting the emotional struggle of feeling like she was giving up on MFR.
This episode is packed with valuable information on the importance of diagnostics, the role of MFR in post-surgery recovery, and the ethical responsibility of therapists to refer patients when necessary. Tune in now to explore how you can integrate these methods for optimal health outcomes.
GUEST INFO —
Joan Miller, Owner of Dynamic Dimensions in Lakeland, FL | Website | Email: [email protected] |
EP. 135 Thriving After Cancer and Advocating For The Best Care With MFR Therapist Joan Miller
FEATURED ON THE SHOW —
📣Discover The MFR Coach’s Legal Tool Box™, offering customizable, lawyer-drafted templates to ensure your business is compliant and protected. Choose between two essential bundles or grab both to save $100. Plus, enjoy an additional 25% off with code PODCAST25. Focus on healing your clients while we handle the legalities.
The MFR Coach’s Legal Tool Box™
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Join Heather as she welcomes Cassandra Sohn to the podcast. Cassandra is the owner of Sohn MFR in Greater San Diego, California.
In this episode, Cassandra shares her inspiring journey of transitioning to a Myofascial Release (MFR) exclusive practice, overcoming personal and professional challenges, and finding success through the MFR Coach’s program. With over 40 days in the program, Cassandra has experienced significant breakthroughs in her business, including a quieter mind, increased client bookings, and a clearer vision for her future.
Listen in as Cassandra opens up about the struggles she faced when she lost all her clients after switching to MFR only, and how the coaching program helped her rebuild her practice with confidence.
GUEST INFO —
Cassandra Sohn, Holistic Health Practitioner | Website
FEATURED ON THE SHOW —
📣Discover The MFR Coach’s Legal Tool Box™, offering customizable, lawyer-drafted templates to ensure your business is compliant and protected. Choose between two essential bundles or grab both to save $100. Plus, enjoy an additional 25% off with code PODCAST25. Focus on healing your clients while we handle the legalities.
The MFR Coach’s Legal Tool Box™
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
From the publisher's feed
Most business advice was not built for someone who works with their hands, sees clients one at a time, and carries the weight of other people's healing for a living. The Fully Booked Therapist with Heather Hammell is. Each week Heather teaches the real business skills that hands-on therapy training never covers, and brings in clinical leaders from across every modality alongside top earning practitioners who have built fully booked practices without overworking, without underselling, and without becoming someone different to do it. You already have the clinical skills. This show gives you everything else.
For massage therapists, physical therapists, occupational therapists, speech and language practitioners, myofascial release practitioners, and hands-on therapists who are ready to build on purpose and with purpose. Get fully booked. Get paid using real facts and data. Build a practice that funds a full life inside and outside the treatment room.
Real conversations. Real results. Your real life.
Find out more at https://www.heatherhammell.com.

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