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AI isn’t a tool. It’s a lifestyle.
Jan Haugo, AI architect and founder of SmartAccountant.ai, joins Yuri to break down how accountants can start using AI safely and practically, without getting lost in the hype.
Jan shares her path from earning her accounting degree as a single mom to running a cloud-based CAS practice long before the cloud was the norm, and how she kept client relationships strong while taking her firm virtual.
They dig into Jan’s green, yellow, red method for deciding what data is safe to put into AI, the difference between free, paid, and enterprise tools like Microsoft Copilot and Google Gemini, and what SOC 2 compliance really tells you about a vendor. Jan also walks through her RCRQ prompting framework and how to keep AI from simply telling you what you want to hear.
The conversation also explores why firms should build AI workflows instead of asking one-off questions, how recording yourself can turn into ready-made SOPs, why solo firms may benefit from AI the most, and where the accounting profession is headed as transactional work disappears.
Episode Highlights:
0:00 - Why AI is the hottest topic in accounting
1:33 - Meet Jan Haugo
2:16 - Earning an accounting degree as a single mom
3:01 - Leaving a CPA firm to start her own practice
4:41 - What sparked Jan’s interest in technology
6:54 - Growing to 150 clients with a five-person team
8:12 - Going cloud-based before it was popular
9:42 - Keeping client relationships during a virtual transition
11:18 - How to start using AI if you’ve been afraid of it
14:16 - AI security concerns for accountants
15:11 - The green, yellow, red method for client data
17:37 - Free vs. paid AI and staying inside the enterprise bubble
20:05 - What SOC 2 compliance really means
24:18 - What firm owners get wrong about AI
26:38 - The RCRQ prompting framework
30:14 - How to stop AI from telling you what you want to hear
33:51 - Building AI workflows instead of one-off questions
35:31 - Deciding if a task is for AI or your “OG brain”
38:53 - Inside Jan’s WorkflowCon sessions
41:31 - Recording yourself to create SOPs
45:23 - Why a firm of one still needs SOPs
48:42 - Using AI to run a lifestyle firm
51:25 - Deciding whether to buy or build AI tools
54:33 - How to vet AI vendors and products
56:54 - The future of the accounting profession
1:01:22 - Where to connect with Jan
1:03:17 - Jan’s “Read Anything in 10 Minutes” custom GPT
1:04:33 - Closing thoughts
SPONSOR
Today's episode sponsor is Financial Cents bringing you an amazing 2 day free online CPE event. Sign up here:
https://workflowcon.com/?utm_campaign=28894380-WorkflowCon%202026&utm_source=TheFunCPA-YuriKapilovich&utm_medium=social
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH JAN HAUGO
LinkedIn: https://www.linkedin.com/in/janhaugo/
Website: https://www.smartaccountant.ai/
The right tech stack can help a small firm serve more clients with fewer people.
AJ Zepeda joins Yuri to share how he went from small business accounting, big firms, and a COO role to co-founding Maverick CPA, a three-partner firm based in East Texas.
AJ explains why he wanted the freedom to make decisions without red tape, how his partners keep him from implementing too many tools too fast, and why Maverick started on budget-friendly software before moving to Karbon once cash flow and team size made sense.
They also break down Maverick’s full tech stack, including Karbon, StanfordTax, Ping, Quo, ProConnect, Anchor, Notion, Slack, Make, and Claude. AJ shares how these tools connect so that documents, phone calls, meeting notes, and workflow updates move through the firm with little manual effort.
The conversation also explores why AJ would rather build a $2–3 million firm than a massive one, his plans to niche into construction and law firms, and how he’s using podcasting and content as AJ the Accountant to help other firm owners grow.
Episode Highlights:
0:00 - Introduction and AJ’s background
2:26 - Living in East Texas and local insights
3:12 - AJ’s experience at big and small firms
4:10 - Deciding to start Maverick CPA
5:30 - Initial tech stack and budget considerations
8:07 - Tech choices at startup and scaling
11:18 - Switching from initial to more advanced tools
12:00 - Deep dive into StanfordTax and Karbon integration
14:02 - Using Ping and Quo for communication and phone
16:09 - Integrating phone calls and meeting notes
19:25 - Full tech stack overview and automation
21:40 - Workflow management and client tracking
23:03 - ProConnect and client process automation
25:16 - Tech frustrations and future improvements
28:50 - Firm growth goals and scaling strategy
32:10 - Marketing, niching, and podcasting
37:08 - AJ’s personal brand and social media
39:41 - Closing thoughts and future plans
SPONSOR
Today's episode sponsor is Ping Assistant, a note taker made for accountants, so go check them out here:
https://www.pingassistant.com/
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH AJ ZEPEDA
LinkedIn: https://www.linkedin.com/in/ajtheaccountant/
Website: AJaccountant.com
You may never feel completely ready to start your own firm.
Nick Vernon joins Yuri to share how he left a successful career as a controller and launched a tax firm without any public accounting experience.
Nick explains how he built confidence one return at a time, learned to separate a healthy challenge from work he wasn’t prepared to handle, and used savings and contract work to make the transition less risky.
They also break down the technology behind Nick’s solo firm, including TaxDome, StanfordTax, Drake, and Claude. Nick shares how these tools help him collect documents, research tax questions, communicate with clients, and operate without an administrative employee.
The conversation also explores the tradeoffs between scaling and staying small, why freedom requires discipline, and how to build a firm around the life you actually want.
Episode Highlights:
0:00 - Using AI and automation in a tax firm
1:07 - Meet Nick Vernon
3:10 - Starting a firm without public accounting experience
5:45 - Learning tax without knowing every rule
7:16 - Knowing which clients and returns to decline
11:30 - What gave Nick the confidence to leave his job
16:04 - Deciding when it was finally time to quit
18:53 - Using contract work to ease the transition
20:40 - Nick’s technology stack
24:22 - TaxDome versus StanfordTax organizers
34:01 - Walking away from the golden handcuffs
35:00 - Creating a financial runway before leaving
36:44 - Why freedom requires structure and discipline
39:58 - Competing with bad tax advice online
45:38 - Scaling a firm versus staying intentionally small
50:14 - Building the firm you actually want
53:22 - How networking can shape your business
54:50 - Where to connect with Nick
56:18 - Closing thoughts
SPONSORS
Today's episode is sponsored by StanfordTax: Helping you manage tax document collection in the smoothest way possible.
Go check them out: https://stanfordtax.com/
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://thefuncpa.beehiiv.com/
CONNECT WITH NICHOLAS VERNON
LinkedIn: https://www.linkedin.com/in/nicholas-vernon-cpa-mba-0281b734/
Marit Burmood joins Yuri to talk about what it really takes to build an accounting firm that fits your life instead of taking it over.
After years of juggling tax work, kids, and a growing client list, Marit realized she was doing far more for clients than she was actually getting paid for. Once she learned how to package that value, her firm went from earning roughly $50,000 to $60,000 a year to bringing in at least $10,000 a month.
She and Yuri talk about pricing the knowledge accountants tend to give away for free, creating recurring revenue, and recognizing when a client is no longer worth the stress. They also share how they use TaxDome, what they have learned from building personal brands online, and why growing a successful firm does not have to mean building a massive one.
Episode Highlights:
0:00 - Intro
1:00 - Meet Marit Burmood
5:04 - How different generations communicate with their accountants
11:59 - The decision that transformed Marit’s firm
16:05 - Pricing the knowledge accountants give away for free
19:36 - What CAS services actually include
24:50 - Finding the clients who need more than tax preparation
31:36 - Packaging tax prep into multiple service tiers
34:10 - Using TaxDome to automate workflows and centralize communication
38:21 - Building a personal brand as an accountant
47:26 - What is the actual goal of social media?
54:28 - Why accountants do not need a huge firm or online following
1:00:16 - Marit’s book, Think Before You S Corp
1:02:31 - Final advice and where to connect with Marit
SPONSOR
Today's episode is sponsored by TaxDome
Check them out and book a demo: https://taxdome.com/
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://thefuncpa.beehiiv.com/
CONNECT WITH MARIT BURMOOD
LinkedIn: https://www.linkedin.com/in/marit-burmood/
Website: https://www.maritburmoodcpa.com/
After working with over 1,000 accounting firms, from solo practices to firms generating over $100 million, Petar Iliev has a pretty clear view of what separates firms that stay dependent on the owner from those that can actually scale.
Petar joins Yuri to talk about the shift from running a practice to building a business. What is the “standard”? What should you know, or prioritize?
They also get into how Petar would build an accounting firm from scratch, why he would choose a specific niche, and how he would handle everything from finding leads to onboarding and retaining clients.
Along the way, Petar shares some practical ideas around pricing, communication, automation, and AI that firm owners can start applying without completely rebuilding their businesses.
Episode Highlights:
0:00 - How TaxDome identifies high-intent leads
0:50 - Meet Petar Iliev
3:14 - Electronic music and European work culture
9:00 - What successful accounting firms do differently
14:38 - Building a business that can run without you
20:40 - How Petar would build an accounting firm
28:20 - Niche marketing, industry events, and SEO
30:12 - Using lead scoring to find serious prospects
36:46 - Why speed wins accounting clients
40:30 - How successful firms use AI and automation
46:25 - Creating a better client experience
53:14 - Retention, pricing, and service packages
1:02:00 - Turning feedback into reviews and referrals
1:06:40 - Building a client status tracker with AI
1:07:38 - Balancing business and Brazilian jiu-jitsu
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH PETAR ILIEV
LinkedIn: https://www.linkedin.com/in/p-iliev/
Website: https://taxdome.com/
Bad tax advice has never been easier to find.
Jasmine DiLucci is a tax attorney, CPA, and enrolled agent who has built a large online following by calling out illegal strategies and the people selling them.
She joins Yuri to talk about why unqualified influencers gain so much credibility online, why disproving their claims takes far more work than making them, and what people misunderstand about the tax strategies used by the wealthy.
Jasmine also shares how she took over her parents’ firm, fixed its billing and client problems, and grew it into a team of 45 people. They get into pricing, firing bad clients, building the right team, and how educational content helped Jasmine establish trust with better clients.
The wealthy still plan around taxes. They just understand that saving money is rarely worth risking the entire business.
Episode Highlights:
0:00 - Introduction
0:53 - Meet Jasmine DiLucci
2:42 - Becoming a tax professional in high school
4:28 - Why bad tax advice wins online
9:08 - Growing up in a family tax firm
14:07 - Taking over and fixing her parents’ firm
17:36 - Why accountants struggle to communicate their value
19:07 - How better clients eliminate most firm problems
27:20 - Growing the firm to a team of 45
28:40 - Jasmine’s accounting firm technology
31:55 - How Jasmine started creating tax videos
36:00 - Managing the demands of social media
40:07 - Creating a roadmap for legal tax planning
43:31 - The real risk behind viral tax strategies
45:48 - How wealthy people make tax decisions
49:32 - Closing thoughts and where to find Jasmine
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Newsletter: https://thefuncpa.beehiiv.com/
Website: https://www.thefuncpa.co/
CONNECT WITH JASMINE DILUCCI
YouTube: https://www.youtube.com/@taxleverage
LinkedIn: https://www.linkedin.com/in/taxleverage/
Website: https://jasminedilucci.com/
A $500,000 firm with employees may not leave its owner much better off than a $300,000 solo practice.
Aaron Zimmerman joins Yuri to talk honestly about that tradeoff and the kind of accounting firm he actually wants to build. After leaving his job and launching Brickhouse CPAs, Aaron grew the firm to roughly 75 clients and 120 tax returns while developing a niche serving real estate investors.
Rather than chasing headcount or revenue for its own sake, Aaron has focused on strong pricing, better-fit clients, and enough flexibility to spend time with his family. He shares how he found his first clients, why he started with three-tiered pricing, and how a solid financial foundation gave him the freedom to turn down work that didn’t make sense.
Aaron and Yuri also compare their technology, workflows, and client experience before digging into the bigger question facing many firm owners: once the business provides a great income and lifestyle, what exactly are you scaling toward?
Episode Highlights:
0:00 - Introduction
0:41 - Meet Aaron Zimmerman
2:13 - The reality of owning a CPA firm
4:10 - Building a niche around real estate investors
6:21 - Aaron’s path from employee to firm owner
9:18 - Cutting through information overload and technology choices
11:30 - Preparing financially to launch a firm
15:36 - Finding clients through local real estate communities
20:48 - Raising prices as the firm approaches capacity
22:49 - The tradeoffs of hiring and scaling
28:22 - Projecting $250,000 to $300,000 in revenue
30:27 - Reducing administrative work before tax season
31:39 - Aaron’s accounting technology stack
40:51 - Managing workflows and creating a better client experience
43:55 - Aaron’s four-and-a-half-month honeymoon
47:16 - Controlling the workload instead of chasing more revenue
49:00 - Building a firm without building a large company
51:43 - Final advice and where to connect with Aaron
SPONSORS
Today' episode is sponsored by Stanford Tax: Helping you manage tax document collection in the smoothest way possible. Aaron does a deeper dive on how he uses Stanford Tax in his firm around 31 minute marker.
Go check them out: https://stanfordtax.com/
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Newsletter: https://thefuncpa.beehiiv.com/
CONNECT WITH AARON ZIMMERMAN
LinkedIn: https://www.linkedin.com/in/aarondzimmerman/
Website: https://www.brickhousecpas.com/
Mike Libbey joined his father’s accounting firm straight out of college, becoming its first employee and working alongside him from the family living room. Today, Mike is a partner and COO at YBL, a modern virtual firm with approximately 30 employees and $3.75 million in annual revenue.
Mike shares how the firm grew, why hiring an operations manager changed what he believed was possible, and how he gradually removed himself from client work to focus on strategy, technology, and growth. He also explains why firm owners should document their processes before they need to hire, even if that means simply turning on Loom and talking through the work as they do it.
The conversation also looks at AI’s rapidly expanding role in accounting. After building roughly 40 internal and client-facing apps, Mike believes the profession’s future is not simply about producing tax returns faster. It is about using technology to become a more deeply integrated financial partner while continuing to provide the judgment and peace of mind clients actually value.
Episode Highlights:
0:00 - Introduction
0:44 - Meet Mike Libbey
2:16 - Joining his father’s accounting firm
5:16 - Growing up around the accounting grind
10:50 - From two people to a 30-person firm
13:13 - Building a modern firm without the traditional CPA path
18:17 - Early hiring mistakes and the importance of operations
24:01 - How to document, delegate, and escape client work
31:11 - Knowing when the firm can afford its next hire
35:05 - Revenue, profit, and defining the firm you actually want
39:25 - Creating space to experiment with AI
41:43 - Building useful apps without knowing how to code
46:38 - What AI means for the future of accounting
52:02 - The changing role of entry-level accountants
55:12 - Protecting work-life balance while running the firm
58:15 - Building a public presence through YouTube and social media
1:02:05 - Final thoughts on making accounting more fun
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH MIKE LIBBEY
LinkedIn: Mike Libbey | LinkedIn
Website: https://mikelibbey.ybl.ca/
More money does not automatically create peace of mind. Without a healthy relationship with money, greater wealth can simply magnify the same anxiety, guilt, and uncertainty that were already there.
Matt Fizell, CFP® and founder of Harmony Wealth, joins Yuri to explore the human side of financial planning. Matt shares how early experiences shape the way people save, spend, and invest, and why even highly successful clients can struggle to enjoy what they have built. The real goal is not always maximizing the number. Sometimes it is understanding what “enough” looks like and creating a plan that gives someone permission to live.
The conversation also turns to the relationship between financial planners and CPAs. Matt and Yuri discuss how better communication, clearer expectations, and thoughtful pricing can create stronger partnerships for everyone involved. They also examine what it means to build a firm intentionally, work with the right clients, and charge enough to make the work sustainable.
Episode Highlights:
0:00 - Why more money does not eliminate financial anxiety
0:55 - Meet Matt Fizell of Harmony Wealth
2:18 - Leaving commission-based insurance for fee-only planning
6:39 - How wealth magnifies your relationship with money
11:57 - When disciplined savers struggle to enjoy their success
15:25 - Financial planning beyond investments
20:44 - Bitcoin, speculation, and investment regret
25:58 - Building a comprehensive financial plan
30:28 - Better partnerships between CPAs and financial planners
38:22 - Advisory work, communication, and fair compensation
43:36 - Setting minimum fees and qualifying referrals
45:14 - Designing the firm and client base you actually want
52:14 - The problem with complicated pricing models
55:43 - Wake surfing with country singer Jake Owen
59:01 - The future of CPA and financial planner collaboration
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH MATT FIZELL
LinkedIn: https://www.linkedin.com/in/matt-fizell-0606134a/
Website: https://planwithharmony.com/
In this episode of The Fun CPA Podcast, Yuri sits down with Daniel Pinkous, founder and CEO of Truss, for a conversation about the messy, frustrating reality of tax workflow.
They talk about why client document collection still creates so much friction for CPA firms, how Truss is trying to make that process easier, and why the best software should remove headaches instead of creating another system to manage.
Daniel also shares the story behind building Truss, from entering the accounting space as an outsider to bootstrapping the company through some very real founder pressure. It’s a conversation about better systems, better client experiences, and building something that actually solves the problems firm owners deal with every day.
Join my new newsletter here: https://thefuncpa.beehiiv.com/
Learn about Truss here: https://gettruss.link/thefuncpa
Episode Highlights:
0:00 - Intro
1:03 - Meet Daniel Pinkous and Truss
2:52 - How Daniel found the CPA workflow problem
5:15 - What Truss does for tax firms
7:04 - Why client intake breaks down every year
13:41 - Replacing the traditional portal experience
16:30 - Using AI to clean up document collection
20:50 - Smarter questionnaires and client checklists
25:19 - Automating workpapers and tax organization
30:00 - Prep partnerships and outsourcing options
36:23 - Max AI, transcripts, and reducing missed items
41:02 - Making return delivery easier for clients
44:10 - Building Truss without outside funding
49:40 - The hard moments of bootstrapping
53:14 - Faith, support, and staying grounded
57:36 - Where to find Daniel and Truss
ABOUT HOST YURI KAPILOVICH
Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.
Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.
CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/
CONNECT WITH DANIEL PINKOUS
LinkedIn: https://www.linkedin.com/in/daniel-p376152/
Website: https://gettruss.link/thefuncpa
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