She Counts

By Questian Telka, EA & Nancy McClelland, CPA

She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in c... more

4.9

1010 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about She Counts:

How many episodes does She Counts have?

The podcast currently has 7 episodes available.

She Counts episodes:

July 16, 2025Space to Serve Well: The Beauty of Boundaries
Recorded live at Scaling New Heights, Nayo Carter-Gray shares her hard-won wisdom on setting client boundaries, and her frustration in receiving a scathing one-star review that turned into a teaching moment. From effective communication skills, to tools such as using answering services and shared email inboxes, to crafting the perfect out-of-office message and managing client expectations through education… she reveals how clear strategies and proactive systems create better client relationships, not damaged ones. You'll learn why "no" is a complete sentence and discover practical tools to protect your time without the guilt.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Introduction and Welcome
(01:34) - First In-Person Podcast and Guest Introduction
(02:03) - Episode Topic: The Beauty of Boundaries
(03:29) - Nayo's One Star Review Story
(07:02) - Setting Boundaries in Client Relationships
(13:42) - Automation and Client Communication
(25:16) - Effective Communication Strategies
(28:19) - Team Communication and Client Management
(29:12) - Shared Email Inboxes and Tools
(30:10) - Setting Realistic Expectations
(31:29) - Time Management Techniques
(33:52) - Importance of Personal Time
(35:58) - Proactive Communication and Boundaries
(38:22) - Email Management Strategies
(49:16) - Acknowledgements and Closing Remarks
Links mentioned in this episode:
Nayo Carter-Gray - https://www.linkedin.com/in/nayocartergray/
First Step Accounting - https://1ststepaccounting.com/about/
Accounting Cornerstone Foundation - https://accountingcornerstone.org/
Bridging the Gap conference - https://www.btgconference.com/
The Net Gains - https://www.thenetgains.co/
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
Hope Brown on LI - https://www.linkedin.com/in/hope-brown-msa-afsp-463a44239/
Insightful Accountant - https://insightfulaccountant.com/
The Proposal & Beyond: Designing an Effortless Client Onboarding Experience - Insightful Accountant w/ Questian Telka - https://hubs.li/Q03wDSSD0
Out-of-Office Message Template:
Dear [Client's Name],
From [start date] to [end date], I’ll be taking some much-needed time off.
For urgent matters, please contact [Colleague’s Name].
I value our partnership and assure you that all tasks will be handled with the same dedication and efficiency.
Join Our Linkedin Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
53min
July 02, 2025Do It Anyway
Nancy and Questian dive deep into the difference between fearlessness and courage, sharing vulnerable stories: about becoming a dancer at age 40, speaking to a room of hundreds of people, and starting their own businesses. They explore why saying "don't be afraid" misses the point—true courage isn't the absence of fear, but choosing to act despite it. From imposter syndrome to asking for money, they discuss the specific fears women in accounting face and offer practical tools, such as: affirmations; breaking down scary tasks; remembering your “why”; and borrowing confidence from mentors.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts: Today's Topic: Courage and Overcoming Fear
(01:26) - Nancy's Story: Dancing at 40
(06:48) - Questian's Story: Improv Class Challenge
(13:24) - Facing Public Speaking Fears
(19:21) - The Importance of Vulnerability
(26:44) - Balancing Family and Career
(32:02) - Challenges of Running Your Own Firm
(35:16) - Embracing Fear and Doing It Anyway
(39:53) - Overcoming Fear of Heights: Skydiving Story
(42:54) - The Power of Training and Facing Fears
(47:10) - Affirmations and Tools for Facing Fear
(55:47) - The Importance of Community and Mentorship
(01:02:36) - Final Thoughts and Encouragement
Links mentioned in this episode:
Ashley Francis - Kitchen Table Automations - https://www.kta.ai/
Financial Cents WorkflowCon - Nancy teaches the Time Warp - https://www.youtube.com/watch?v=4dwFyP3M824&t=437s
Kate Johnson - Bookkeeping Side Hustle - https://www.youtube.com/live/0Ze2ayjEFSk
Misty Megia - https://www.instagram.com/misty_megia/
Geni Whitehouse - https://geniwhitehouse.com/

Join Our Linkedin Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
1h 7min
June 18, 2025Break Free From Burnout
Burnout coach and CPA Lynnette Oss Connell joins us and shares her personal journey from running a successful accounting practice while juggling five kids, to recognizing and addressing signs of complete burnout. She explains how women experience burnout differently than men due to biological and social factors, and why 99% of accountants struggle with chronic stress. Lynnette introduces the concept of time versus energy management audits, as well as different strategies for burnout prevention versus recovery. Lastly, we discuss the critical importance of building authentic community before crisis hits.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts
(00:44) - Introducing the Topic: Break Free from Burnout
(00:58) - Meet Lynnette Oss Connell: The Burnout Bestie
(02:25) - Lynnette's Journey Through Burnout
(03:45) - The Importance of Community and Support
(06:21) - Balancing Efficiency and Emotional Well-being
(15:08) - Energy Audits and Work-Life Balance
(20:47) - Lynnette's Decision to Transition Out of Her Firm
(24:08) - Understanding Burnout in Accounting
(27:28) - Managing Stress and Preventing Burnout
(31:50) - The Gift of Reactivity in Retail
(32:49) - Burnout in Women: A Unique Experience
(33:13) - Understanding Stress Responses
(35:52) - Symptoms and Diagnosis of Burnout
(39:38) - Prevention vs. Recovery
(44:00) - Subtle Red Flags of Burnout
(46:48) - Building Resilience and Community
(54:13) - Personal Stories and Final Thoughts
Links:
Lynnette Oss Connell’s website - https://www.burnoutbestie.com/
Lynnette Oss Connell on LinkedIn - https://www.linkedin.com/in/lynnette-oss-connell-cpa/
Lynnette Oss Connell on Instagram - https://www.instagram.com/burnoutbestie/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/bundles/tops-fall25?ref=857055
99% of Accountants Suffer Burnout: Study - https://www.cfodive.com/news/most-accountants-suffer-burnout-study/627850/
Book - “Burnout: the Secret to Unlocking the Stress Cycle” by Emily & Amelia Nagoski - https://www.goodreads.com/book/show/42397849-burnout
Bridging The Gap panel hosted by Questian - https://www.btgconference.com/event/tech-ai-bounce-back-build-forward/
Shirley Koss on LinkedIn - https://www.linkedin.com/in/shirleykoss/
Will Lopez on LinkedIn - https://www.linkedin.com/in/wlopezjr/
Join Our Linkedin Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Thank you to our sponsors!
https://www.forwardly.com/shecounts
https://womeninaccounting.ignitionapp.com/
https://keeper.app/shecounts/

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
1h 7min
June 04, 2025How to Make Business Happen When Life Happens
What do you do when your world falls apart—but the deadlines don’t stop?
In this deeply personal episode, we’re getting real about the moments that nearly broke us. Nancy shares what it was like to run a firm while surviving months without being able to sit or lie down due to seizures. Questian opens up about her son’s sudden hospitalization and the toll it took on her body, business, and spirit.
We talk about the pressure women in accounting feel to keep it together, to "suck it up," even in the middle of a crisis—and why perfectionism is a lie that keeps us isolated. We explore how transparency and community support can be lifelines when life feels impossible, and talk through actionable recommendations for how we can help each other manage personal emergencies while duty calls.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts
(01:02) - Nancy's Personal Story of Medical Crisis
(04:03) - Support Systems and Client Management
(14:02) - Question's Story: Navigating Personal Trauma
(19:49) - The Importance of Empathy and Community
(28:10) - Practical Tips for Supporting Others
(32:55) - Challenges Women Face in Accounting
(34:11) - Breaking Point: Embracing Vulnerability
(35:32) - Redefining Resilience
(39:10) - Managing Expectations and Mental Health
(44:16) - The Power of Communication
(46:40) - Building Support Systems
(50:28) - Practical Solutions and Automation
(55:27) - Planning for Unplanned Absences
(57:47) - Final Thoughts and Resources
Links
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Mindy Leubke - https://www.linkedin.com/in/mindyluebke/
Brene Brown - https://brenebrown.com/podcast/brene-on-shame-and-accountability/
Lynnette Oss Connell - https://www.linkedin.com/in/lynnette-oss-connell-cpa/
Bridging The Gap conference - https://www.btgconference.com/
Jennifer Dymond - https://www.linkedin.com/in/jenndymond/
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2025
Erin Pohan’s Scariest Part of Running a Firm - https://www.linkedin.com/posts/erinpohan_scariest-part-of-running-a-firm-the-unexpected-activity-7316932835863416832-65kJ/
Dawn Brolin’s “The Elevation of Empathy” - https://www.amazon.com/Elevation-Empathy-Leading-WIN/dp/B0F2FFXY61
Join Our Linkedin Page!
https://www.linkedin.com/company/she-counts-podcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa
Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666
Subscribe on YouTube
Earn CPE for Listening to This Podcast
https://www.earmark.app/
This podcast is a production of the Earmark Media
...more
1h 3min
May 21, 2025She Counts
Nancy McClelland and Questian Telka introduce their new podcast dedicated to women in accounting, sharing their unconventional paths into the profession and the friendship that sparked this project. They discuss their mission to create an authentic community where women can share challenges and triumphs without filtering, preview over 50 future topics they've accumulated over two years, and explain how their "conversational chemistry" transformed casual chats into a platform for collective wisdom. Through personal stories about struggles with confidence, education, and finding community, they establish that this isn't about preaching solutions, but creating a space where everyone's voice counts.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts
(01:07) - The Importance of Community
(04:00) - Why We Started This Podcast
(09:29) - Podcast Structure and Topics
(15:46) - Guest Appearances and Listener Engagement
(21:09) - What This Podcast Will Not Be
(24:43) - Hosts' Backgrounds and Journey
(29:54) - A Transformational Move to Chicago
(35:01) - A Non-Traditional Path to Success
(45:51) - The Importance of Mentorship
(49:27) - A Life-Changing Birth and New Perspectives
(53:04) - The Power of Nonprofit Work
(54:41) - The Genesis of the Podcast
(01:01:12) - Closing Thoughts and Future Episodes
Links mentioned in this episode
Nancy’s ‘Ask a CPA’ community free bookkeepers’ annual review checklist https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
The Unique CPA Podcast Presents “She Counts” - https://tri-merit.com/podcast/presenting-the-she-counts-podcast/
Join Our Linkedin Page!
https://www.linkedin.com/company/she-counts-podcast

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa
Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Earn CPE for Listening to This Podcast
https://www.earmark.app/
This podcast is a production of the Earmark Media
...more
58min
May 21, 2025She Believed in Me - Before I Did
Mentorship can transform careers, yet women in accounting often struggle to find female leaders to guide them - despite equal numbers entering the profession, only 19% of partners are women. Questian and Nancy explore how seeing someone who looks like you succeed makes your own success feel possible, sharing personal stories of mentors who believed in them before they believed in themselves. The hosts discuss both the psychology behind effective mentorship and practical ways to find mentors who align with your values, regardless of their age or position.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Ignition - https://www.ignitionapp.com
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts
(00:50) - Episode Theme: Mentorship
(01:58) - The Importance of Female Mentors
(05:57) - Challenges Women Face in Leadership
(09:23) - Benefits of Mentorship
(17:41) - Different Types of Mentorship
(29:23) - Personal Experiences with Mentorship
(39:43) - The Power of Visibility
(45:44) - The Impact of Affirmation and Mirror Neurons
(48:45) - Personal Mentorship Stories
(52:34) - Finding and Asking for Mentorship
(01:07:14) - Gender Dynamics in Mentorship
(01:13:45) - Conclusion and Call to Action
Links mentioned in this episode
Bridging The Gap conference - https://www.btgconference.com/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/bundles/tops-fall25?ref=857055
Nancy’s ‘Ask a CPA’ community free bookkeepers’ annual review checklist https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
The Unique CPA Podcast Presents “She Counts” - https://tri-merit.com/podcast/presenting-the-she-counts-podcast/

Join Our Linkedin Page!
https://www.linkedin.com/company/she-counts-podcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa
Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666
Subscribe on YouTube
Earn CPE for Listening to This Podcast
https://www.earmark.app/
This podcast is a production of the Earmark Media
...more
1h 11min
April 15, 2025 Thanks for Subscribing!
...more
1min

FAQs about She Counts:

How many episodes does She Counts have?

The podcast currently has 7 episodes available.

More shows like She Counts

Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

Well-Oiled Operations with Stacy Tuschl

518 Listeners

The Accounting Podcast by Blake Oliver & David Leary

The Accounting Podcast

339 Listeners

Small Business Tax Savings Podcast by Mike Jesowshek, CPA

Small Business Tax Savings Podcast

247 Listeners

The Unique CPA by Randy Crabtree, CPA

The Unique CPA

23 Listeners

Calm Down with Erin and Charissa by iHeartPodcasts

Calm Down with Erin and Charissa

1,827 Listeners

The Ambitious Bookkeeper Podcast by Serena Shoup, CPA

The Ambitious Bookkeeper Podcast

60 Listeners

New Heights with Jason & Travis Kelce by Wondery

New Heights with Jason & Travis Kelce

16,982 Listeners

Consultants and Money by Erica Goode

Consultants and Money

59 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,562 Listeners

UnAccountable! by UnAccountable

UnAccountable!

28 Listeners

Bookkeepers On Fire by Debbie Kilsheimer & Donna Reade

Bookkeepers On Fire

9 Listeners

On The Books by Intuit

On The Books

4 Listeners

Not Gonna Lie with Kylie Kelce by Wave Originals

Not Gonna Lie with Kylie Kelce

9,964 Listeners

Tax in Action: Practical Strategies for Tax Pros by Jeremy Wells, EA, CPA

Tax in Action: Practical Strategies for Tax Pros

3 Listeners