She Counts

By Questian Telka, EA & Nancy McClelland, CPA

She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in c... more

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FAQs about She Counts:

How many episodes does She Counts have?

The podcast currently has 34 episodes available.

She Counts episodes:

July 29, 2026Two Sides of Leadership: Building Resilient Firms & Guiding Client Change
Nancy and Questian compare notes on their two very different sessions from Scaling New Heights that turned out to have more in common than expected, leading to insightful lessons about leadership. Nancy's panel on Vulnerability as a Strength started with a deliberately invasive survey she gives accomplished leaders, designed to surface what they never say out-loud; Questian's session on Change Management with Ashley Rhoden dug into leading clients and teams through change. Talking it through afterwards, they realized both sessions kept circling back to the same two ingredients that impact our ability to lead — self-awareness, and the ability to recognize what someone else is carrying. They close with the question Nancy asked her own audience: who actually knows what you're carrying, and whose load could you help lighten?
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(01:14) - Conference Lessons Intro
(02:03) - Vulnerability Panel Origin
(07:43) - Change Management Session
(10:07) - Leadership Overlap Themes
(12:52) - Vulnerability Panel Framework
(16:03) - Lonely at the Top
(17:24) - Sharing Failures Honestly
(22:39) - Admitting Weakness Safely
(24:23) - Word Cloud Breakthrough
(27:20) - No Perfect Firm Myth
(29:22) - Empathy in the AI Era
(30:48) - Vulnerability and Awareness
(32:05) - Spotting Change Signals
(37:25) - Asking Better Questions
(40:33) - Trusted Advisor Mindset
(42:11) - Using AI for Prep
(44:00) - Handling Change Resistance
(50:21) - When Scope Must Shift
(53:04) - Pricing Without Guilt
(56:28) - Key Takeaways Recap
(57:19) - Questions on Vulnerability
(59:35) - Closing Quote and Wrap
Resources
The OG Vulnerability as a Strength Panel at Bridging the Gap 2024 - https://youtu.be/gY6b5RYSbrw?si=Mz0jyz4uWxRo1J_Z
Anna Dynia - https://www.linkedin.com/in/anna-dynia-cpa-483838/
Al-Nesha Jones - https://www.linkedin.com/in/alneshajones/
Nayo Carter-Gray - https://www.linkedin.com/in/nayocartergray/
Hector Garcia - https://www.linkedin.com/in/hectormgarciacpa/
Dawn Brolin - https://www.linkedin.com/in/dawnbrolin/
Randy Crabtree - https://www.linkedin.com/in/randy-crabtree-cpa-1945a67/
Tony Proctor - https://www.linkedin.com/in/tonyproctor/
Brittany Brown - https://www.linkedin.com/in/brittany-brown-b8324812/
Ashley Rhoden - https://www.linkedin.com/in/ashleyrhodenmba/
Twyla Verhelst - https://www.linkedin.com/in/twylav/
Shirley Koss - https://www.linkedin.com/in/shirleykoss/
Liz Farr - https://www.linkedin.com/in/liz-farr-5165244a/
Terrell Turner - https://www.linkedin.com/in/terrellturner/
Nicole Davis - https://www.linkedin.com/in/nicoledaviscpa/
The Disruptors Podcast - https://cpatrendlines.com/category/the-disruptors/
NATP Taxposium - https://taxposium.natptax.com/home
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2027-about
Bridging the Gap - https://www.btgconference.com/
REFRAME - https://reframeaccounting.com/
SPONSORS: [BIll, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
...more
1h 2min
July 15, 2026LIVE Recording at WAVE-Seattle Conference!
Live from Wave Seattle, Nancy and Questian are joined by conference founder Erin Pohan to put the audience's own definitions of success on trial. Nancy explains why she'd rather work in her business than scale it, even after a vendor once told her she was leaving money on the table; Questian describes firing almost every client to become a firm of one built entirely around nonprofit CFO work. It's a room full of women in accounting answering the same question out loud: what definition of success have you personally outgrown?

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome and Sponsors
(01:29) - Live at Wave Seattle
(02:58) - Erin Creates Wave
(07:51) - Redefining Success
(14:16) - Permission to Be You
(17:03) - Moments That Felt Seen
(20:23) - Mindset Shifts to Take Home
(25:16) - Your Personal Board
(30:28) - Borrowed Balls Energy
(31:35) - Build Your Personal Board
(32:44) - Ditch Like Minded Advice
(35:33) - Rapid Fire Q And A
(35:46) - Leadership Coach Warnings
(37:26) - Finding The Right Therapist
(40:06) - Firm Too Big Now What
(41:41) - Selling Clients Live Poll
(42:33) - Impact Through Giving
(43:21) - Best Conferences And Networking
(47:38) - Hallway Wisdom And Outreach
(49:20) - Scholarships And Foundation Plug
(50:55) - Closing Quote And Farewell
Resources
Erin Pohan - https://www.linkedin.com/in/erinpohan
Nicole Davis - https://www.linkedin.com/in/nicoledaviscpa
Lynnette Oss-Connell - https://www.linkedin.com/in/lynnette-oss-connell/
Corry Jankowski - https://www.linkedin.com/in/corry-jankowski/
Alicia Katz Pollock - https://www.linkedin.com/in/aliciakatzpollock
Jeanne Hardy - https://www.linkedin.com/in/jeannehardy/
Jennifer Dymond - https://www.linkedin.com/in/jenndymond/
Roman Villard - https://www.linkedin.com/in/rdvcpa/
Melissa Miller Ferguson - https://www.linkedin.com/in/melissamillerfurgeson/
Kim Kelleher - https://www.linkedin.com/in/kimkelleher/
Brittany Brown - https://www.linkedin.com/in/brittany-brown-b8324812/
Hope Brown - https://www.linkedin.com/in/hope-brown-msa-afsp-463a44239/
Aneisha Velasquez - https://www.linkedin.com/in/aneisha-v/
Madeleine Reeves - https://www.linkedin.com/in/madelinekreeves/
Katie Helle - https://www.linkedin.com/in/mkatiehelle/
Andrea McDonald - https://www.linkedin.com/in/andrea-macdonald-cpa-4704042b/
Tori McKee - https://www.linkedin.com/in/tori-staub-mckee-b1872427/
Sharrin Fuller - https://www.linkedin.com/in/sharrinfuller/
Nayo Carter-Gray - https://www.linkedin.com/in/nayocartergray/
WAVE-Seattle (Women in Accounting & Finance Visionaries and Entrepreneurs) - https://cec4-erin.systeme.io/0cc9badd
Upkeeping (Erin Pohan's firm) - https://www.upkeeping.co/
Ask a CPA community discount code: ACS30 - https://aska.cpa/
Counter community - https://www.linkedin.com/posts/logangraf_in-case-you-didnt-know-i-run-a-community-activity-7475204470356766720-6g4A/
Bridging the Gap Conference discount code: BTGloyaltyattendees2026 - https://www.btgconference.com/
Accounting Cornerstone Foundation - https://accountingcornerstone.org/
Theater of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2027-about
Advisory Amplified discount code: Nancy-roadie - https://www.advisoryamplified.com/
Jason on Firms - https://www.jasononfirms.com/
Unofficial QuickBooks Accountant Podcast - https://uqb.show/
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
...more
53min
July 01, 2026Trashie Cassie aka “Why You Need an Alter Ego: Acting With Authority Before You Feel Ready”
We all have moments that ask more of us than we think we're capable of giving: the difficult client conversation, the boundary that needs to be set, the meeting where it's time to speak up. It happened to Cassie Divine, too. In two decades leading at Intuit, she discovered that authority isn't something you earn once you feel ready. It's something you access when the moment demands it. Most career advice tells women to become more confident, more assertive, or more strategic. But what if you don't need to become someone new at all? Cassie joins Nancy and Questian to explore the idea of an alter ego—not as a fake persona, but as a way to access the version of yourself that's already proven she can do hard things. From the sixth-grade story that gave birth to "Trashy Cassie" to the executive conversations that later demanded her, they unpack why authority is a behavior, not a personality, and how to stop waiting until you feel ready.
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome and Sponsors
(01:16) - Meet Cassie Divine
(02:30) - Origin of Trashy Cassie
(06:38) - Executive Double Standard
(09:26) - Alter Ego as Access
(16:52) - Permission and Intentionality
(20:45) - Catalog Your Strengths
(24:14) - Celebrate Wins Rituals
(28:04) - Behavior Over Feelings
(29:57) - Act As If Confidence
(31:37) - Permission To Be Bold
(34:52) - Yoga Pants Shortcut
(36:20) - Focus On The Why
(40:36) - Evidence You Can Do Hard
(43:19) - Gratitude Interrupts Panic
(46:05) - Situational Armor Guardrails
(47:50) - Talk Less Say More
(53:16) - Career Hack Origin Story
(57:23) - Final Takeaways And Wrap
Resources
Cassie Divine | LinkedIn
About — Cassie Divine
Career | Cassie Divine | Substack
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
1h 2min
June 17, 2026Presence, Not Performance: The Confidence Others Feel Around You
The need for “executive presence” is the vague phrase that shows up in performance reviews as the reason women don't get the promotion – even though almost no one can define it. Lindsay Patterson, co-founder and CEO of CPA QualityPro, joins Nancy and Questian to strip it down to something simpler and more meaningful: instilling confidence in others that you're the right person for the job. They dig into the double-standard that turns an assertive woman into "aggressive"; what to do when office culture rewards the loudest jerk in the room; and why walking away from a toxic culture is never failure.
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(01:14) - Meet Lindsay Patterson
(04:14) - First-Day Reporter Shock
(07:07) - Lessons on Respect and Power
(08:18) - Defining Executive Presence
(11:45) - Double Standards and Toxic Cultures
(17:13) - Presence Without Assimilation
(19:35) - Being Yourself in Leadership
(23:28) - Overprepared to Be Taken Seriously
(25:07) - Research Gravitas Competence Warmth
(27:46) - Practical Steps to Build Presence
(29:30) - Rehearse Like a Pro
(29:58) - Audio vs Body Language
(32:00) - Handling Tech Chaos
(32:31) - Dress Rehearsal Wardrobe
(33:51) - Zoom Outfit Fails
(35:05) - Camera On Executive Presence
(37:29) - Zoom Setup and Focus
(38:14) - Confidence and Composure
(40:08) - First Impressions Take Space
(42:32) - Navigating the Double Bind
(44:24) - Power Systems and Allies
(47:28) - Bias Culture and Inclusion
(50:04) - Everyone Is Faking It
(53:34) - Confidence Equals Preparation
(55:40) - Community and Final Signoff

Show notes:
• Guest on LinkedIn – linkedin.com/in/lindsaypatterson
• CPA QualityPro – cpaqualitypro.com
• The Accounting Podcast – “Solving for CPA Mobility with Lindsay Patterson” – accounting.show/472
• Amy Cuddy TED Talk – “Your body language may shape who you are” – ted.com/talks/amy_cuddy
• Sylvia Ann Hewlett – Executive Presence: The Missing Link Between Merit and Success
• Earmark CPE – earmark.app

SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
...more
59min
June 03, 2026The Courage to Be Nominated: Wanting It, Dreading It
Nancy and special guest Melissa Miller Furgeson, stepping in for Questian, get honest about the awards nomination cycle in accounting: the longing for recognition tangled up with the dread of asking to be nominated, the fear of losing in public, and the jealousy and imposter feelings most of us have but few admit. They reframe awards as visibility events rather than verdicts, and talk through why showing up, even when you feel undeserving, gives the people around you permission to do the same.

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome and Sponsors
(01:28) - Episode Theme Awards Anxiety
(02:00) - Nomination Text Thread Story
(05:07) - Application Glitches and Follow Up
(09:33) - Middle School Energy and Visibility
(11:43) - Asking to Be Nominated
(13:16) - Fear of Losing and Imposter Feelings
(17:16) - Jealousy and List Shame Spiral
(20:38) - Age Based Awards and Pride
(22:45) - Awards as Visibility Machines
(25:47) - Nominations Matter Most
(26:22) - Sharing the Nomination
(28:04) - Awards as Visibility Engines
(29:13) - Visibility Gives Permission
(30:06) - Ask Anyway Mindset
(32:41) - Community Beats Imposter Feelings
(34:53) - Why Support Feels Vulnerable
(36:08) - Nomination Frenzy Success
(39:25) - Discomfort Means Growth
(41:45) - Practical Ways to Show Up
(44:52) - Scripts for Self Promotion
(47:12) - Tag Sponsors and Amplify
(48:10) - Final Takeaways and Call In
(50:53) - Closing Quote and Farewell
Resources
Melissa Miller Furgeson on LinkedIn - https://www.linkedin.com/in/melissamillerfurgeson/
Insightful Accountant's 2026 Top U.S. ProAdvisor: https://blog.insightfulaccountant.com/insightful-accountants-2026-top-u.s.-proadvisor-awards
Insightful Accountant's 2026 Top Advisor Awards: https://blog.insightfulaccountant.com/insightful-accountants-2026-top-advisor-awards
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
Bridging the Gap - https://www.btgconference.com/
Forbes Best-in-State - https://www.forbes.com/lists/best-in-state-cpas/
Kate Johnson on LinkedIn - https://www.linkedin.com/in/kate-josephine-mcgill-johnson/
Ask a CPA - http://aska.cpa/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Financial Cents Top Firm Owners to Follow - https://financial-cents.com/resources/articles/top-accounting-bookkeeping-firm-owners-to-follow/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
AICPA Global Women to Watch - https://www.aicpa-cima.com/membership/article/aicpa-and-cima-global-women-to-watch
Accounting Cornerstone Foundation - https://accountingcornerstone.org/
Alicia Katz Pollock Unofficial QBO Accountant’s Podcast - https://uqb.show/141
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Cindy Schroeder on LinkedIn - https://www.linkedin.com/in/brightbooks/
Nancy McClelland’s LinkedIn post re: Ask a CPA members in Top 100 - https://www.linkedin.com/feed/update/urn:li:share:7442429419517837312/
Varonica Frye LinkedIn post - https://www.linkedin.com/feed/update/urn:li:activity:7465778446334357504/
Jackie Meyer LinkedIn post - https://www.linkedin.com/posts/jackiemeyercpa_jackie-meyer-cpa-cca-phd-candidate-activity-7314405422084300800-Ba9Y
Sandy Rehart LinkedIn post - https://www.linkedin.com/posts/sandyrehart_news-i-was-selected-in-insightful-accountants-activity-7467312899435286528-lYj7
Heather Deibele LinkedIn post - https://www.linkedin.com/feed/update/urn:li:activity:7445849113671397376/
Donna Reade LinkedIn post - https://www.linkedin.com/posts/donnareade_i-almost-didnt-post-this-and-it-was-hard-activity-7445940183075627008-_T9n/
Debra Kilsheimer LinkedIn post - https://www.linkedin.com/posts/debliberate_insightfulaccountant-top100-accountingawards-share-7443370349401923584-8vvh/
Nicole Davis LinkedIn post - https://www.linkedin.com/posts/nicoledaviscpa_womentalking-entrepreneurship-entrepreneur-activity-7120392377961254914-xanR/
Candy Bellau on LinkedIn - https://www.linkedin.com/in/candybellau/
Jamie Peña on LinkedIn - https://www.linkedin.com/in/jamie-pe%C3%B1a-teamlegacy/
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.r...
...more
53min
May 20, 2026Conference Season, She Counts Style
Nancy and Questian make the case for why conferences can have such impact for women in accounting, and how to get the most out of them when you show up. They share their industry favorites; what they look for when prioritizing certain events over others; how to define and reach your attendance goals; and the mistakes that sometimes keep people from getting full value out of the experience. Whether you're a self-described introvert who sets out to introduce yourself to just one other person, or a woman who could spend the whole week connecting in the hallways and soaking up education… there's a conference for you.

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(02:15) - Nancy Conference Stories
(04:24) - Camp Timberwood Lesson
(05:50) - Expo Hall Handler
(07:49) - Wave Live Recording
(09:35) - Markle Sparkle Nickname
(11:03) - Listener Full Circle
(12:55) - Are Conferences Worth It
(14:38) - Scholarships And Access
(16:53) - Introverts And Belonging
(19:10) - Start Small Meetups
(21:35) - Partnerships From Networking
(23:55) - Sessions Versus Hallways
(26:46) - Keynotes Love Hate
(28:50) - Pick Your Conference
(29:40) - Celebrity Keynotes Story
(31:22) - Define Your Goals
(32:20) - Expo Hall Tool Wins
(34:54) - Find Your People
(37:03) - Favorite Events Rundown
(39:34) - Why Bridging Gap Works
(41:23) - How She Picks Lists
(47:01) - Conference Value Beyond CPE
(49:58) - Network Without Clinging
(51:48) - Goals And Women Impact
(54:30) - Meetups And Closing Thought
Resources
Nancy’s MSN article: “Where Accountants Are Going Next: Conferences Worth Your Time in 2026” - https://www.msn.com/en-us/news/other/where-accountants-are-going-next-conferences-worth-your-time-in-2026/ar-AA21uJnZ
Nancy’s MSN article - “Expert Tips For Attending Scaling New Heights” - https://www.msn.com/en-us/news/other/expert-tips-for-attending-scaling-new-heights-2025/ar-AA1FYrFy
Tony Proctor on LinkedIn - Tony Proctor, EA | LinkedIn
Erin Pohan - Erin Pohan | LinkedIn
WAVE Conference - WAVE - Seattle
Jen Posner - Jennifer Posner | LinkedIn
Katie Helle - M Katie Helle, CPA | LinkedIn
Greg Bossen - Gregg Bossen | LinkedIn
Megan Tarnow - Megan Genest Tarnow | LinkedIn
Kelly Gonsalves - Kelly Gonsalves | LinkedIn
Jina Etienne - Jina Etienne, CPA, CGMA | LinkedIn
Valerie Heckman - Valerie Heckman | LinkedIn
Nicole Davis - Nicole Davis, CPA | LinkedIn
Brittany Brown - Brittany Brown | LinkedIn
Cindy Schroeder - Cindy Schroeder | LinkedIn
Gail Perry - Gail Perry, CPA | LinkedIn
CPA Practice Advisor - https://www.cpapracticeadvisor.com/
Hope Brown - Hope Brown, MSA, AFSP | LinkedIn
Tri-Merit - Tri-Merit | Maximize Tax Savings With Expert Specialty Credits
Randy Crabtree - Randy Crabtree, CPA | LinkedIn
Unique CPA Podcast - The “Hive Mind” Effect at Bridging the Gap: Randy Crabtree
Bridging the Gap - Bridging the Gap 2026 | Top Accounting Conference
Melissa Miller Furgeson - Melissa Miller Furgeson | LinkedIn
Realize - REALIZE
Jason Staats - Jason Staats, CPA | LinkedIn
Jason on Firms - Events
Madeline Reeves - Madeline Reeves | LinkedIn
Advisory Amplified - Advisory Amplified | Live Financial Advisor Events 2026
SPONSORS: [BILL, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
57min
May 06, 2026Why Brilliant Bookkeepers Undervalue Themselves
In a special crossover episode with the Unofficial QuickBooks Accountants Podcast, Nancy and Questian are joined by Alicia Katz Pollock to dig into why so many technically skilled bookkeepers struggle to charge what they're worth — and what it takes to bridge the gap between expertise and authority. Alicia gets candid about her own discomfort with pricing, using a real business pivot as a window into the self-doubt that holds back even the most accomplished practitioners.

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Crossover Welcome
(01:11) - Meet the Hosts
(03:37) - Why Bookkeepers Undervalue
(04:17) - Alicia’s Wake Up Call
(08:38) - Brenda Success Story
(12:31) - Losing Trained Talent
(16:29) - Scaling the Incubator
(21:37) - Pricing and Training Model
(26:01) - Hiring Employees Reality
(28:13) - Building Full Program Stack
(29:00) - Building Support Systems
(30:06) - Pricing the Incubator
(31:30) - Perks and Discounts
(32:13) - Scholarships and Payment Plans
(33:21) - Charging What Youre Worth
(37:37) - Pilot Program Uncertainty
(39:25) - Scaling for an Exit
(41:25) - Owning Authority
(43:51) - Experts Mantra Shift
(52:05) - Do It Anyway
(54:32) - Wrap Up and Takeaways
Resources
Guest on LinkedIn - Alicia Katz Pollock | LinkedIn
Unofficial QuickBooks Accountants Podcast
A Bookkeeper’s Guide To Annual Reviews | The Dancing Accountant
Royalwise OWLS (On-demand Web-based Learning Solutions)
The OWLS Incubator Program
REFRAME 2026 - Event Ticket Purchase Portal
Theatre of Public Speaking - Fall 2026 Cohort
Accounting Discussion Forum: Bookkeepers, CPAs, EAs | Roundtable Labs
Mariette Martinez | LinkedIn
The Four Conversations: A New Model for Selling Expertise by Blair Enns | Goodreads
BDO Alliance USA: CPA, BRN and More | BDO
SheCounts - Double
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
57min
April 22, 2026The Big “D”: Divorce - Radical Acceptance and Rebuilding in Real Time
When Questian read through 31 pages of divorce paperwork and added it to her Ta-Da List (see Ep. 25), it cracked open a conversation she and Nancy had been circling for a while. This episode gets honest about navigating divorce while running a business and raising kids — what it means to grieve something you chose, and why relief and devastation aren't mutually exclusive. They dig into radical acceptance, the DBT concept that two opposing truths can coexist, and what it looks like to keep showing up professionally while your personal life is in freefall.

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome and Sponsors
(00:36) - Season Three Kickoff
(01:41) - Episode Theme Divorce
(02:43) - Gold Star Story
(06:43) - Radical Acceptance Explained
(09:58) - Breadwinner Fears
(14:41) - Ambition and Support
(17:24) - Co Parenting Reality
(18:35) - Radical Acceptance Exercise
(24:17) - Vulnerability in Public
(29:49) - Career Crossroads Ahead
(32:57) - Missing a Sounding Board
(33:28) - Control vs No Control
(36:11) - Painful Necessary Moves
(37:31) - Accepting the Unacceptable
(39:48) - Rebuilding Mid Crisis
(45:14) - Security Resilience Network
(50:18) - Worst Case Distress Tolerance
(54:39) - Practical Takeaways Optionality
(57:38) - Self Care and Support
(59:59) - Wrap Up Quote and Callouts
Resources
The Ta-Da! List on She Counts - She Counts | Ta-Da! Celebrate the Little Things (They’re Actually Big)
Valerie Heckman on LinkedIn - https://www.linkedin.com/in/valerieheckman/
Advisory Amplified - Advisory Amplified | Live Financial Advisor Events 2026
Scaling New Heights 2026 - Scaling New Heights 2026
Jennifer Dymond - Safeguarding Your Firm: Contingency Planning
DBT & Radical Acceptance Resources:
The Dialectical Behavior Therapy Skills Workbook: Practical DBT Exercises for Learning Mindfulness, Interpersonal Effectiveness, Emotion Regulation, and Distress Tolerance by Matthew McKay | Goodreads
Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life by Susan David | Goodreads
Radical Acceptance: Embracing Your Life With the Heart of a Buddha by Tara Brach | Goodreads
SPONSORS: [BILL, RELAY, KARBON]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
1h 2min
April 08, 2026Ta-Da! Celebrate the Little Things (They’re Actually Big)
Questian and Nancy close out Season Two with Valerie Heckman, Accountant Community Manager at OnPay, and a deceptively simple idea: the “Ta-Da!” list. Instead of measuring your day by what’s left undone, what if you kept track of what you actually did? Valerie shares how this practice helped her interrupt burnout, why women in accounting are especially prone to dismissing their own wins, and how sharing those moments with others can change the culture of your firm. Although a Ta-Da list isn’t a cure-all, it is an effective tool that can shift how you end your day, how you see your work, and how you show up for each other. Because the little things? They're actually the big things.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Welcome to She Counts
(01:11) - Season Finale Setup
(01:42) - Valerie Joins the Show
(02:33) - Diploma Text Story
(06:11) - What Is a TODA List
(08:33) - Try Your Own TODA
(12:07) - Sharing Small Wins
(14:50) - Beyond To Do Lists
(15:53) - Burnout and Measuring Days
(19:20) - Why We Skip Self Credit
(25:26) - Making Wins a Habit
(27:01) - Spreading TODA to Others
(29:10) - Start Meetings With Wins
(30:10) - How The Practice Changed Me
(31:04) - Spotting Missing Priorities
(33:23) - Less To Dos More Ta Das
(36:19) - Eliminate Automate Delegate
(39:33) - Track And Share Progress
(44:43) - Gold Stars For Grownups
(48:21) - Takeaways For Overwhelm
(53:25) - Homework And Community Challenge
(55:20) - Closing Quote And Sign Off
Resources
Connect with Valerie on LinkedIn - https://www.linkedin.com/in/valerieheckman/
OnPay - https://onpay.com/about-us/author/valerie-heckman/
Gretchen Rubin “Happier” podcast - https://gretchenrubin.com/podcasts/
Lynnette Oss Connell on LinkedIn - https://www.linkedin.com/in/lynnette-oss-connell-cpa/
Valerie Heckman at Scaling New Heights 2024 - https://report.woodard.com/articles/scaling-new-heights-2024-day-2-recap-snhwr
Katie Helle on LinkedIn - https://www.linkedin.com/in/mkatiehelle/
Nancy Jacobson on LinkedIn - https://www.linkedin.com/in/nancyjacobsoncpa/
DuoLingo accounting friends -
https://www.duolingo.com/profile/KristenKea6
https://www.duolingo.com/profile/000752.beemH9GF
https://www.duolingo.com/profile/NayoCarterGray
Gold star chart for adults - https://www.etsy.com/listing/4310943720/adult-star-chart-printable-habit-tracker
“The Art of Blessing the Day” © 1999 by Marge Piercy - https://www.randomhouse.com/knopf/authors/piercy/poem.html
Some scientific studies on how the Ta-Da list can be helpful for mental health:
“Gratitude Enhances Health, Brings Happiness — and May Even Lengthen Lives,” Harvard Health - https://www.health.harvard.edu/blog/gratitude-enhances-health-brings-happiness-and-may-even-lengthen-lives-202409113071
Savoring in Positive Psychology: 21 Tools to Appreciate Life - https://positivepsychology.com/savoring/
Contemporary self-reflective practices: A large-scale survey - https://www.sciencedirect.com/science/article/pii/S0001691822002839
PERMA model of psychological well-being - https://en.wikipedia.org/wiki/PERMA_model

SPONSORS: [Forwardly, Relay, Client Hub]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
58min
March 25, 2026Tell Me You’re A Woman In Accounting
It's Questian's birthday, and your hosts are celebrating with the most creative gift they could think of: a crowdsourced collection of "You know you're a woman in accounting when..." moments from their community. From conference survival strategies to scheduling babies around busy season, the hosts laugh, vent, and commiserate over the absurdities of life in this profession. Plus, a bonus visit from Nancy's best friend Shawn Simmons, who joins Nancy and Questian to share her sabbatical project using graphic design and fiber arts to build community around women's menopause journeys.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Welcome and Sponsors
(02:29) - Why We Needed Laughs
(03:20) - Community Shoutouts and Messages
(05:00) - Turning 44 Past Your Prime
(08:25) - Conference Packing and Swag
(12:10) - Costumes and Hotel Room Chaos
(21:04) - Planning Life Around Busy Season
(24:19) - Pregnant in a Blizzard Work Story
(25:28) - January Tears and Quitting Thoughts
(26:45) - January Time Warp
(27:05) - Hormones And Hot Flashes
(28:25) - Menopause Community Mission
(30:35) - Meet Shawn Simmons
(31:30) - Sabbatical Research Deep Dive
(35:55) - Survey And How To Help
(38:57) - Woman In Accounting When
(42:33) - Funny And Painful Truths
(48:44) - Flash Mob Accountant Story
(53:32) - Birthday Wishes And Wrap Up
Resources
Menopause Resources 5-min Survey - https://docs.google.com/forms/d/e/1FAIpQLSeLXGxG-pYYJNS63ppsPC34o1-GVJtnsLkbLmTSvskxa_xiOg/viewform
Shawn Simmons on LinkedIn - https://www.linkedin.com/in/shawn-simmons-6783208/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
Aileen Gilpin on LinkedIn - https://www.linkedin.com/in/aileengilpin/
Candy Bellau on LinkedIn - https://www.linkedin.com/in/candicejohnsonkramerica/
Lynda Artesani on LinkedIn - https://www.linkedin.com/in/lynda-artesani/
Melissa Miller Furgeson on LinkedIn - https://www.linkedin.com/in/melissamillerfurgeson/
Vanessa Vasquez on LinkedIn - https://www.linkedin.com/in/quickbooksenespanol/
Mindy Leubke on LinkedIn - https://www.linkedin.com/in/mindyluebke/
Ellen Oliver on LinkedIn - https://www.linkedin.com/in/ellen-oliver/
Dr. Jackie Meyer on LinkedIn - https://www.linkedin.com/in/drjackiecpa/
Robina Bennion on LinkedIn - https://www.linkedin.com/in/robina-bennion/
Jean Zick on LinkedIn - https://www.linkedin.com/in/jeanzick/
Jennifer Weed on LinkedIn - https://www.linkedin.com/in/jenniferweed/
Dr. Sam Graber on LinkedIn - https://www.linkedin.com/in/drsamgraber/
Dawn Slokan on LinkedIn - https://www.linkedin.com/in/dawnslokan/
Terry Saracino on LinkedIn - https://www.linkedin.com/in/terry-saracino-098644187/
Stephanie Steinke on LinkedIn - https://www.linkedin.com/in/stephanie-steinke/
Olivia Henley on LinkedIn - https://www.linkedin.com/in/olivia-henley-756b468/
Gail Perry on LinkedIn - https://www.linkedin.com/in/gailperrycpa/
Misty Schachtell Megia on LinkedIn - https://www.linkedin.com/in/misty-schachtell-3a634a2/
Theatre of Public Speaking on LinkedIn - https://www.linkedin.com/company/theatreofpublicspeaking
Cindy Schroeder on LinkedIn - https://www.linkedin.com/in/brightbooks/
Bookkeeping Buds on LinkedIn - https://www.linkedin.com/company/bookkeeping-buds

SPONSORS: [Forwardly, Relay, Client Hub]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
...more
58min

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The podcast currently has 34 episodes available.

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