She Counts

By Nancy McClelland, CPABusiness Education Careers

She Counts episodes

October 21When Ambition Costs Too Much
Women in accounting know how to evaluate an investment, calculate a return, and explain opportunity cost to a client. So why are we so bad at doing the same thing for ourselves?
Nancy McClelland is joined by Marit Burmood for a candid conversation about ambition, opportunity, and the cumulative cost of saying yes. From speaking engagements and leadership roles to new clients and professional recognition, they explore how individually worthwhile opportunities can add up to a career, and a life, that looks nothing like what we intended.
Drawing on their own experiences, Nancy and Marit examine the pressure to keep proving ourselves, the hidden costs of visibility and success, and how to audit our commitments against what we genuinely want from our professional and personal lives. Because an opportunity can be wonderful and still not be worth what it costs us.
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Intuit Connect Invite
(01:26) - Show Welcome Sponsors
(02:19) - Meet Meruit
(04:40) - Opportunity Cost Setup
(06:16) - Board Seat Wake Up
(09:05) - Emotions Fear Drivers
(15:58) - Time Tracking Reality
(18:25) - Recovery Time Matters
(21:35) - Portfolio View Time
(26:04) - Saying No To Speak
(29:33) - Define Goals Audit
(31:55) - Time Audit Reality Check
(33:06) - Rank Priorities and Flex
(35:25) - Define Your North Star
(36:26) - Money and Enough
(42:19) - Opportunity Cost Steps
(44:35) - Hidden Time Costs
(49:18) - Would You Choose Again
(54:34) - Keep Change or Let Go
(58:39) - Intentional Ambition Wrap
(01:01:58) - Final Quote and Next Steps
Resources
Intuit Connect - Celebrate Women in Accounting Cabana Splash! - https://luma.com/gmyj5fzt
Intuit Connect - She Counts! Women in Accounting Takeover - https://intuitconnect.braindate.com/braindates/309467
Marit Burmood on LinkedIn - https://www.linkedin.com/in/marit-burmood/
Marit Burmood on Instagram - https://www.instagram.com/the_extroverted_accountant/
Marit Burmood CPA - https://www.maritburmoodcpa.com/
Flair Financial - https://www.flairfinancial.net/about
Marit’s husband on IG - https://www.instagram.com/the_extreme_accountant/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
Mariette Martinez on LinkedIn - https://www.linkedin.com/in/mariettemartinez/
Jennifer Dymond on LinkedIn - https://www.linkedin.com/in/jenndymond/
Justine Lackey on LinkedIn - https://www.linkedin.com/in/justinelackey/
Sharrin Fuller on LinkedIn - https://www.linkedin.com/in/sharrinfuller/
Deb Kilsheimer on LinkedIn - https://www.linkedin.com/in/debliberate/
Robina Bennion on LinkedIn - https://www.linkedin.com/in/robina-bennion/
Diana Gleason on LinkedIn - https://www.linkedin.com/in/dianagleason/
Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
WAVE-Austin - https://waveaustin.com/
David Leary on LinkedIn - https://www.linkedin.com/in/davidleary/
Joy of Missing Out (JOMO) - https://www.psychologytoday.com/us/blog/happiness-is-state-mind/201807/jomo-the-joy-missing-out
Roger Knecht’s GrowCon - https://universalaccountingschool.com/get-ready-for-growcon-meet-roger-knecht/
Melissa Miller Furgeson on LinkedIn - https://www.linkedin.com/in/melissamillerfurgeson/
Misty Schachtell Megia on LinkedIn - https://www.linkedin.com/in/misty-schachtell-3a634a2/
Lynnette Oss Connell - https://www.linkedin.com/in/lynnette-oss-connell/
Ask a CPA community for bookkeepers - https://aska.cpa/
SPONSORS: Bill, Relay, Karbon

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa
1 hr 5 min
October 07The Evolution of She Counts: Taking Our Own Advice
What happens when something you love no longer fits the life you need to live? Season 4 opens with Nancy McClelland interviewing her friend and founding co-host, Questian Telka, about her decision to step away from She Counts. Questian shares how burnout, family responsibilities, and financial priorities pushed her to follow the advice they’ve so often discussed on the show. Together, they revisit favorite episodes, laugh about what listeners never see, and talk honestly about the sadness, relief, and uncertainty of changing something they built together. Nancy also shares what’s ahead for the podcast—and what scares her about carrying it forward. If you’ve ever struggled to let go of a meaningful commitment, this conversation offers room to ask what you need to make space for in your own life.

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(01:20) - Season Four Begins
(02:17) - Big News Questian Steps Away
(03:50) - Burnout Warning Signs
(06:43) - Life Reboot and Big Changes
(11:06) - The Engage Heart to Heart
(14:53) - Making Room for Family
(18:35) - Mini Sabbatical Mindset
(20:44) - How She Counts Started
(22:15) - Funniest Behind the Scenes
(23:55) - Favorite Live Episodes
(26:39) - Upcoming Live Recordings
(29:01) - Listener Moments and Impact
(30:45) - Most Popular Episode Credit Due
(32:03) - Guests Who Surprised Us
(33:01) - Melissa’s Calming Presence
(33:29) - Awards Season Anxiety
(34:42) - Realizing People Listen
(36:51) - From Ideas to Episodes
(37:40) - The Hidden Podcast Work
(39:36) - Balancing Passion and Profit
(41:57) - Season Four Game Plan
(45:32) - Confidence to Go Solo
(46:45) - Impact and the Why
(50:28) - Secret Fears After Change
(54:43) - Finding Your Voice
(56:03) - Takeaways and Farewell
Resources
Questian Telka on LinkedIn - https://www.linkedin.com/in/questian-telka-ea/
Women in Accounting Visionary Entrepreneurs (WAVE) - https://cec4-erin.systeme.io/0cc9badd
Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
Lynnette Oss Connell on LinkedIn - https://www.linkedin.com/in/lynnette-oss-connell/
Break Free from Burnout with Lynnette Oss Connell - https://shecounts.show/4
Imposter Interrupted - https://shecounts.show/16
The Big “D”: Divorce - https://shecounts.show/26
Alicia Katz Pollock on LinkedIn - https://www.linkedin.com/in/aliciakatzpollock/
Why Brilliant Bookkeepers Undervalue Themselves - https://shecounts.show/27
Live at Bridging the Gap 2025 - https://shecounts.show/13
Participation Town - https://participation.automationtown.io/
Nancy leading “She Works Hard for the Money” at AICPA Women’s Global Leadership Summit https://photos.app.goo.gl/yudaTmMc2VqFzKA8A
Credit Where Due - https://shecounts.show/23
The Courage to be Nominated - https://shecounts.show/29
Misty Schachtell Megia on LinkedIn - https://www.linkedin.com/in/misty-schachtell-3a634a2/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
Katie Helle on LinkedIn - https://www.linkedin.com/in/mkatiehelle/
Beyond Fear: The Courage to Begin Again - https://shecounts.show/34
Marit Burmood on LinkedIn - https://www.linkedin.com/in/marit-burmood/
She Believed in Me Before I Did - https://shecounts.show/2
Lindsay Patterson on LinkedIn - https://www.linkedin.com/in/lindsaypatterson/
Presence, Not Performance - https://shecounts.show/30
Justine Lackey on LinkedIn - https://www.linkedin.com/in/justinelackey/
Build the Business You Really Want - https://shecounts.show/10
Nicole Davis on LinkedIn - https://www.linkedin.com/in/nicoledaviscpa/
Roman Villard on LinkedIn - https://www.linkedin.com/in/rdvcpa/
Aileen Gilpin on LinkedIn - https://www.linkedin.com/in/aileengilpin/
Eleanor Brown - https://www.goodreads.com/quotes/11485599-you-only-have-one-life-to-live-make-sure-its
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa
59 min
September 23The Currency Between Women
Nancy is joined by Madeline Reeves, founder of Fearless Foundry and creative director of Advisory Amplified, for an uncomfortable but necessary conversation: the ways women sometimes undercut each other in business. Maddy shares the moment a client asked if her proposal was her "PITA fee," and the pattern that followed of being stiffed on invoices exclusively by women. Nancy argues that the real issue isn't generosity itself, but rather, who gets to decide what counts as a gift: the giver, not the person on the receiving end. From unpaid favors to predatory coaching dressed up as empowerment, this episode asks what we owe each other as women—and what we absolutely do not.
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome and Sponsors
(01:00) - Meet Maddie Reeves
(02:49) - Episode Topic Women vs Women
(06:17) - PITA Fee Pricing Story
(10:55) - Unpaid Invoices Pattern
(14:27) - Setting Boundaries and Vetting
(16:54) - Flag Waving Red Flags
(21:21) - Women Talk Money Directory
(26:04) - Contracts Grace and Dialogue
(29:49) - Say It Out Loud Negotiation
(32:00) - Why Money Talks Are Hard
(33:19) - Talking Money Out Loud
(34:53) - Mixed Feelings About Wealth
(36:38) - Women Only Networks Limits
(38:59) - Learning From Male Rooms
(40:31) - Generosity And Access
(43:15) - Predatory Coaching Exposed
(49:05) - Spotting Red Flags
(51:02) - Healthy Pricing Dialogue
(52:26) - Shame And Collective Cost
(57:50) - Building Boundaries And Norms
(01:03:48) - Seasonal Capacity And Respect
(01:05:36) - Closing Call To Action
Resources
Madeline Reeves on LinkedIn - https://www.linkedin.com/in/madelinekreeves/
Fearless Foundry - https://www.fearlessfoundry.com/
Advisory Amplified - https://www.advisoryamplified.com/?ref=roadie - 20% off with discount code Nancy-roadie
Women in Accounting Visionary Entrepreneurs (WAVE) - https://cec4-erin.systeme.io/0cc9badd
Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
Adrienne Maree Brown (Author excerpt) - https://earthlingopinion.wordpress.com/2019/03/01/fractals-the-relationship-between-small-and-large/
How to Be Perfect by Michael Schur (LA Review of Books) - https://lareviewofbooks.org/article/fools-and-philosophers-on-michael-schurs-how-to-be-perfect/
How to Be Perfect by Michael Schur (Interview w Nick Offerman) - https://youtu.be/jKP2f4D8nRc?si=ezryAYZqhVtiwpf3
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/bundles/topscohort?ref=857055
Misty Schachtell Megia on LinkedIn - https://www.linkedin.com/in/misty-schachtell-3a634a2/
Only 2% Of Women-Owned Businesses Break The $1 Million Mark (Eilene Zimmerman in Forbes) - https://www.forbes.com/sites/eilenezimmerman/2015/04/01/only-2-of-women-owned-businesses-break-the-1-million-mark-heres-how-to-be-one-of-them/
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa
1 hr 8 min
September 09The Power of Your Own Voice: Finding It, Trusting It, Using It
What changes when you discover who you are, trust what you have to say, and recognize the impact your voice can make? In the final episode of our Curtain Call series, Nancy and Theatre of Public Speaking CEO Misty Megia bring listeners two conversations about finding, trusting, and using your own voice. Certified Fraud Examiner Candy Bellau spent her career uncovering deception, but her latest investigation is far more personal: uncovering the fraud within. She shares how she learned to become a chameleon, adapting herself to the people around her to feel safe, accepted, and loved—and the work she’s now doing to find and express her authentic self. Emily spent years happily behind the scenes at her beloved nonprofit, Spike’s K9 Fund, until its mission required her to step forward. She discovered that she couldn’t simply borrow the voice of the gifted leader who came before her. She had to find her own. Their stories come from different places, but share a powerful realization: finding your own voice can change both how you show up in the world and the impact you’re able to make.

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(01:24) - Curtain Call Setup
(02:08) - Finding Your Real Voice
(04:45) - Meet Candy Bellau
(05:56) - Fraud Examiner Origins
(07:45) - Rules Tools and Ethics
(09:33) - Spotting Fraud Patterns
(12:25) - Trauma and Chameleon Skills
(15:05) - Controls Compensation Culture
(20:56) - The Fraud Within Explained
(22:18) - Honesty Kindness and Feedback
(26:59) - Kindness Across Contexts
(27:24) - Work Boundaries vs Loved Ones
(28:27) - Saying No to Friends
(29:40) - Vulnerability and Inner Fraud
(31:03) - Candy Journey Reflections
(32:45) - Chameleon and Belonging
(34:50) - Approval and People Pleasing
(36:39) - Emily Finds Her Voice
(39:43) - Mission to Protect K9 Heroes
(43:59) - Tools for Confidence
(47:08) - How to Support Working Dogs
(48:31) - Take the First Step
(50:30) - Misty on Transformation
(55:10) - Fully Becoming Yourself
(58:30) - Series Wrap and Call to Action

Resources
Misty Schachtell Megia on LinkedIn - Misty Schachtell | LinkedIn
Candy Bellau on LinkedIn - Candy Bellau, CFE, PI | LinkedIn
Dawn Brolin on LinkedIn - Dawn W. Brolin, CPA, CFE | LinkedIn
Nicole Landau on LinkedIn - Nicole Landau, CFE 📊👷‍♀️🔦 | LinkedIn
Robert Berry aka “That Audit Guy” on LinkedIn - Robert Berry | LinkedIn
Valerie Heckman on LinkedIn - Valerie Heckman | LinkedIn
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2027-about
Emily Soccino Grey on LinkedIn - Emily Soccino Grey | LinkedIn
Spike’s K9 Fund.org - Spikes K9 Fund | Advocates for America's Working Dogs
Spike’s K9 Fund on LinkedIn - Spike's K9 Fund: Home | LinkedIn
Spike’s K9 Fund on Facebook - https://www.facebook.com/spikesk9fund/
Spike’s K9 Fund on Instagram - https://www.instagram.com/spikesk9fund/
Spike’s K9 Fund on Twitter - https://x.com/Spikesk9fund
Spike’s K9 Fund on YouTube - https://www.youtube.com/channel/UCswqkkwkdkGwqyjKCkD5Jfw
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
1 hr 2 min
August 26Understanding Yourself: Honoring How You’re Wired and Who You’ve Become
What happens when the way you’ve always moved through the world stops working for you? Nancy brings Mellisa Miller Furgeson (filling in for Questian) two more conversations from the Theatre of Public Speaking Advanced Retreat. Jean Zick shares how understanding her introversion helped her stop fighting the way she’s wired and start building around it. Terri Warren faced a dramatic reckoning after two strokes forced her to reconsider what she could ask of herself. Together, their stories explore what becomes possible when we understand ourselves well enough to honor what we need.

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(00:35) - Sponsors and Support
(01:17) - Why These Stories Matter
(04:55) - Meet Jean Zick
(05:48) - Millionaire Introvert Origin
(07:19) - Introvert vs Extrovert Energy
(08:34) - Conference Survival Tips
(14:38) - Introvert Superpowers
(16:42) - Small Group Networking
(18:15) - Building Virtual Connection
(22:15) - Final Takeaways
(24:28) - Jean Wrap Up Reflection
(25:18) - Reframing Conference Breaks
(26:03) - Teri’s New Reality
(27:04) - Cape of Confidence Story
(27:52) - Letting People In
(30:33) - Layoff Shatters Identity
(32:10) - Building Your Own Walls
(33:41) - Stroke Rips Cape Away
(35:03) - Second Stroke Wake Up
(36:58) - Fear and Denial
(39:27) - Acceptance and New Scoreboard
(40:59) - Redefining Work and Energy
(43:54) - Two Sided Cape Metaphor
(49:35) - GROW Model and New Cape
(50:50) - Connecting Jean and Teri
(53:34) - Final Takeaways and Sign Off
Resources
Melissa Miller Furgeson on LinkedIn - 👩🏻‍💻Melissa Miller Furgeson | LinkedIn
Jean Zick on LinkedIn - Jean Zick | LinkedIn
Sharrin Fuller on LinkedIn - Sharrin Fuller | LinkedIn
Kelly Gonsalves on LinkedIn - Kelly Gonsalves | LinkedIn
Nancy’s MSN article on Tips & Tricks for Intuit Connect - https://www.msn.com/en-us/news/other/expert-tips-for-attending-intuit-connect-2025/ar-AA1soTN6
Nancy’s MSN article on Top 10 Accounting Conferences - https://www.msn.com/en-us/news/other/growth-community-and-cpe-10-accounting-conferences-that-deliver-in-2025/ar-AA1Cnqrk
Tori Staub McKee on LinkedIn - Tori Staub McKee | LinkedIn
Terri Warren on LinkedIn - Terri Warren | LinkedIn
Realize - https://www.rlz.io/
World Health Organization stats on missed workdays due to mental health issues - https://www.who.int/news-room/fact-sheets/detail/mental-health-at-work
It was never a dress - https://itwasneveradress.org/
Women Who Count - https://womenwhocount.com/
Erin Pohan on LinkedIn - Erin Pohan | LinkedIn
WAVE-Seattle - https://www.instagram.com/wave.seattle/
Nicole Davis on LinkedIn - Nicole Davis, CPA | LinkedIn
GROW Model - GROW model - Wikipedia
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
56 min
August 12Beyond Fear: The Courage to Begin Again
Big changes rarely happen all at once. And when fear has been making our decisions for a long time, even the first small step can feel enormous. Nancy and Questian bring listeners two conversations from the Theater of Public Speaking “Curtain Call” retreat, recorded by Nancy with women whose stories start in different places and arrive at the same realization. Katie Helle spent seven years staring at the same spreadsheet before burnout finally pushed her to leave a stable CPA role and start her own firm; Mariana Alvarez spent years rebuilding her sense of self after heartbreaking domestic abuse, learning that forgiveness — of the people who hurt her and of herself — couldn't be rushed. Both chose to move forward while still scared, and discovered that you don’t need to see the whole path to begin walking it.
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(00:31) - Sponsors and Support
(01:14) - Two Stories One Theme
(02:40) - Retreat Setup and Interviews
(03:35) - Meet Katie Heele
(04:11) - Fear as Information
(07:01) - Starting a Firm Doubts
(09:44) - Entrepreneur Roots and Risk
(12:00) - Seven Years to Act
(13:13) - Burnout Flips the Switch
(15:38) - Steps Not Leaps
(18:20) - Find Help and Community
(20:50) - Modern Firm Models
(22:22) - Fear Means Growth
(23:53) - 60% Want Change
(24:17) - Write Down Fear
(25:16) - One Step Plan
(25:37) - Katie Closing Advice
(27:19) - Fear Into Willingness
(29:31) - Mariana Joins the Show
(31:26) - Self Forgiveness Path
(34:34) - Anger As A Wall
(40:36) - Purpose And North Star
(43:45) - Peace After Survival
(45:59) - Be True To Yourself
(47:23) - One Step Takeaway
(48:30) - Wrap Up And Quote
Resources
Katie Helle on LinkedIn - M Katie Helle, CPA | LinkedIn
Source for Job Change stats cited - Resume Now. (2025). 2025 Career Gridlock Report
Mariana Alvarez on LinkedIn - Mariana Alvarez | LinkedIn
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
51 min
July 29Two Sides of Leadership: Building Resilient Firms & Guiding Client Change
Nancy and Questian compare notes on their two very different sessions from Scaling New Heights that turned out to have more in common than expected, leading to insightful lessons about leadership. Nancy's panel on Vulnerability as a Strength started with a deliberately invasive survey she gives accomplished leaders, designed to surface what they never say out-loud; Questian's session on Change Management with Ashley Rhoden dug into leading clients and teams through change. Talking it through afterwards, they realized both sessions kept circling back to the same two ingredients that impact our ability to lead — self-awareness, and the ability to recognize what someone else is carrying. They close with the question Nancy asked her own audience: who actually knows what you're carrying, and whose load could you help lighten?
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(01:14) - Conference Lessons Intro
(02:03) - Vulnerability Panel Origin
(07:43) - Change Management Session
(10:07) - Leadership Overlap Themes
(12:52) - Vulnerability Panel Framework
(16:03) - Lonely at the Top
(17:24) - Sharing Failures Honestly
(22:39) - Admitting Weakness Safely
(24:23) - Word Cloud Breakthrough
(27:20) - No Perfect Firm Myth
(29:22) - Empathy in the AI Era
(30:48) - Vulnerability and Awareness
(32:05) - Spotting Change Signals
(37:25) - Asking Better Questions
(40:33) - Trusted Advisor Mindset
(42:11) - Using AI for Prep
(44:00) - Handling Change Resistance
(50:21) - When Scope Must Shift
(53:04) - Pricing Without Guilt
(56:28) - Key Takeaways Recap
(57:19) - Questions on Vulnerability
(59:35) - Closing Quote and Wrap
Resources
The OG Vulnerability as a Strength Panel at Bridging the Gap 2024 - https://youtu.be/gY6b5RYSbrw?si=Mz0jyz4uWxRo1J_Z
Anna Dynia - https://www.linkedin.com/in/anna-dynia-cpa-483838/
Al-Nesha Jones - https://www.linkedin.com/in/alneshajones/
Nayo Carter-Gray - https://www.linkedin.com/in/nayocartergray/
Hector Garcia - https://www.linkedin.com/in/hectormgarciacpa/
Dawn Brolin - https://www.linkedin.com/in/dawnbrolin/
Randy Crabtree - https://www.linkedin.com/in/randy-crabtree-cpa-1945a67/
Tony Proctor - https://www.linkedin.com/in/tonyproctor/
Brittany Brown - https://www.linkedin.com/in/brittany-brown-b8324812/
Ashley Rhoden - https://www.linkedin.com/in/ashleyrhodenmba/
Twyla Verhelst - https://www.linkedin.com/in/twylav/
Shirley Koss - https://www.linkedin.com/in/shirleykoss/
Liz Farr - https://www.linkedin.com/in/liz-farr-5165244a/
Terrell Turner - https://www.linkedin.com/in/terrellturner/
Nicole Davis - https://www.linkedin.com/in/nicoledaviscpa/
The Disruptors Podcast - https://cpatrendlines.com/category/the-disruptors/
NATP Taxposium - https://taxposium.natptax.com/home
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2027-about
Bridging the Gap - https://www.btgconference.com/
REFRAME - https://reframeaccounting.com/
SPONSORS: [BIll, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
1 hr 2 min
July 15LIVE Recording at WAVE-Seattle Conference!
Live from Wave Seattle, Nancy and Questian are joined by conference founder Erin Pohan to put the audience's own definitions of success on trial. Nancy explains why she'd rather work in her business than scale it, even after a vendor once told her she was leaving money on the table; Questian describes firing almost every client to become a firm of one built entirely around nonprofit CFO work. It's a room full of women in accounting answering the same question out loud: what definition of success have you personally outgrown?

Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome and Sponsors
(01:29) - Live at Wave Seattle
(02:58) - Erin Creates Wave
(07:51) - Redefining Success
(14:16) - Permission to Be You
(17:03) - Moments That Felt Seen
(20:23) - Mindset Shifts to Take Home
(25:16) - Your Personal Board
(30:28) - Borrowed Balls Energy
(31:35) - Build Your Personal Board
(32:44) - Ditch Like Minded Advice
(35:33) - Rapid Fire Q And A
(35:46) - Leadership Coach Warnings
(37:26) - Finding The Right Therapist
(40:06) - Firm Too Big Now What
(41:41) - Selling Clients Live Poll
(42:33) - Impact Through Giving
(43:21) - Best Conferences And Networking
(47:38) - Hallway Wisdom And Outreach
(49:20) - Scholarships And Foundation Plug
(50:55) - Closing Quote And Farewell
Resources
Erin Pohan - https://www.linkedin.com/in/erinpohan
Nicole Davis - https://www.linkedin.com/in/nicoledaviscpa
Lynnette Oss-Connell - https://www.linkedin.com/in/lynnette-oss-connell/
Corry Jankowski - https://www.linkedin.com/in/corry-jankowski/
Alicia Katz Pollock - https://www.linkedin.com/in/aliciakatzpollock
Jeanne Hardy - https://www.linkedin.com/in/jeannehardy/
Jennifer Dymond - https://www.linkedin.com/in/jenndymond/
Roman Villard - https://www.linkedin.com/in/rdvcpa/
Melissa Miller Ferguson - https://www.linkedin.com/in/melissamillerfurgeson/
Kim Kelleher - https://www.linkedin.com/in/kimkelleher/
Brittany Brown - https://www.linkedin.com/in/brittany-brown-b8324812/
Hope Brown - https://www.linkedin.com/in/hope-brown-msa-afsp-463a44239/
Aneisha Velasquez - https://www.linkedin.com/in/aneisha-v/
Madeleine Reeves - https://www.linkedin.com/in/madelinekreeves/
Katie Helle - https://www.linkedin.com/in/mkatiehelle/
Andrea McDonald - https://www.linkedin.com/in/andrea-macdonald-cpa-4704042b/
Tori McKee - https://www.linkedin.com/in/tori-staub-mckee-b1872427/
Sharrin Fuller - https://www.linkedin.com/in/sharrinfuller/
Nayo Carter-Gray - https://www.linkedin.com/in/nayocartergray/
WAVE-Seattle (Women in Accounting & Finance Visionaries and Entrepreneurs) - https://cec4-erin.systeme.io/0cc9badd
Upkeeping (Erin Pohan's firm) - https://www.upkeeping.co/
Ask a CPA community discount code: ACS30 - https://aska.cpa/
Counter community - https://www.linkedin.com/posts/logangraf_in-case-you-didnt-know-i-run-a-community-activity-7475204470356766720-6g4A/
Bridging the Gap Conference discount code: BTGloyaltyattendees2026 - https://www.btgconference.com/
Accounting Cornerstone Foundation - https://accountingcornerstone.org/
Theater of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2027-about
Advisory Amplified discount code: Nancy-roadie - https://www.advisoryamplified.com/
Jason on Firms - https://www.jasononfirms.com/
Unofficial QuickBooks Accountant Podcast - https://uqb.show/
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
53 min
July 01Trashie Cassie aka “Why You Need an Alter Ego: Acting With Authority Before You Feel Ready”
We all have moments that ask more of us than we think we're capable of giving: the difficult client conversation, the boundary that needs to be set, the meeting where it's time to speak up. It happened to Cassie Divine, too. In two decades leading at Intuit, she discovered that authority isn't something you earn once you feel ready. It's something you access when the moment demands it. Most career advice tells women to become more confident, more assertive, or more strategic. But what if you don't need to become someone new at all? Cassie joins Nancy and Questian to explore the idea of an alter ego—not as a fake persona, but as a way to access the version of yourself that's already proven she can do hard things. From the sixth-grade story that gave birth to "Trashy Cassie" to the executive conversations that later demanded her, they unpack why authority is a behavior, not a personality, and how to stop waiting until you feel ready.
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome and Sponsors
(01:16) - Meet Cassie Divine
(02:30) - Origin of Trashy Cassie
(06:38) - Executive Double Standard
(09:26) - Alter Ego as Access
(16:52) - Permission and Intentionality
(20:45) - Catalog Your Strengths
(24:14) - Celebrate Wins Rituals
(28:04) - Behavior Over Feelings
(29:57) - Act As If Confidence
(31:37) - Permission To Be Bold
(34:52) - Yoga Pants Shortcut
(36:20) - Focus On The Why
(40:36) - Evidence You Can Do Hard
(43:19) - Gratitude Interrupts Panic
(46:05) - Situational Armor Guardrails
(47:50) - Talk Less Say More
(53:16) - Career Hack Origin Story
(57:23) - Final Takeaways And Wrap
Resources
Cassie Divine | LinkedIn
About — Cassie Divine
Career | Cassie Divine | Substack
SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
1 hr 2 min
June 17Presence, Not Performance: The Confidence Others Feel Around You
The need for “executive presence” is the vague phrase that shows up in performance reviews as the reason women don't get the promotion – even though almost no one can define it. Lindsay Patterson, co-founder and CEO of CPA QualityPro, joins Nancy and Questian to strip it down to something simpler and more meaningful: instilling confidence in others that you're the right person for the job. They dig into the double-standard that turns an assertive woman into "aggressive"; what to do when office culture rewards the loudest jerk in the room; and why walking away from a toxic culture is never failure.
Sponsors
Bill - http://bill.com/shecounts
Relay - https://relayfi.com/shecounts
Karbon - https://karbonhq.com/

(00:00) - Welcome to She Counts
(01:14) - Meet Lindsay Patterson
(04:14) - First-Day Reporter Shock
(07:07) - Lessons on Respect and Power
(08:18) - Defining Executive Presence
(11:45) - Double Standards and Toxic Cultures
(17:13) - Presence Without Assimilation
(19:35) - Being Yourself in Leadership
(23:28) - Overprepared to Be Taken Seriously
(25:07) - Research Gravitas Competence Warmth
(27:46) - Practical Steps to Build Presence
(29:30) - Rehearse Like a Pro
(29:58) - Audio vs Body Language
(32:00) - Handling Tech Chaos
(32:31) - Dress Rehearsal Wardrobe
(33:51) - Zoom Outfit Fails
(35:05) - Camera On Executive Presence
(37:29) - Zoom Setup and Focus
(38:14) - Confidence and Composure
(40:08) - First Impressions Take Space
(42:32) - Navigating the Double Bind
(44:24) - Power Systems and Allies
(47:28) - Bias Culture and Inclusion
(50:04) - Everyone Is Faking It
(53:34) - Confidence Equals Preparation
(55:40) - Community and Final Signoff

Show notes:
• Guest on LinkedIn – linkedin.com/in/lindsaypatterson
• CPA QualityPro – cpaqualitypro.com
• The Accounting Podcast – “Solving for CPA Mobility with Lindsay Patterson” – accounting.show/472
• Amy Cuddy TED Talk – “Your body language may shape who you are” – ted.com/talks/amy_cuddy
• Sylvia Ann Hewlett – Executive Presence: The Missing Link Between Merit and Success
• Earmark CPE – earmark.app

SPONSORS: [Bill, Relay, Karbon]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
59 min

About She Counts

From the publisher's feed

She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in…