She Counts

By Nancy McClelland, CPABusiness Education Careers

She Counts episodes

January 14LIVE from Women Who Count, Part Two
Recorded live at AFWA’s Women Who Count Conference, Questian and Nancy are joined by employment attorney Kami Hoskins and HR leader Julie Thiel for an unflinching conversation about sexual harassment in accounting. From boundary-crossing “jokes” and unwanted physical contact to explicit quid pro quo threats, this panel breaks down how harassment actually shows up at work… and why it’s so often minimized, misread, or missed entirely in the moment. They pull back the curtain on what really happens when HR gets involved, why silence is often mistaken for professionalism, and how power dynamics shape who is believed and who is protected. This is Part Two of a two-part live recording examining how workplace culture enables harm—and what it takes to change it.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Introduction and Overview
(01:32) - Addressing Harassment Beyond the Workplace
(02:32) - Handling Client Harassment
(03:39) - Building HR Resources for Small Firms
(04:26) - The Role of Supervisors in Reporting
(06:04) - Legal Recourse and External Resources
(08:37) - Strategies for Employees to Resist Harassment
(19:32) - Creating a Culture of Accountability and Respect
(28:17) - Using Data to Assess Organizational Culture
(29:28) - Audience Q&A Begins
(30:15) - The Importance of Tone from the Top
(33:00) - Handling Sensitive Situations in Volunteer Organizations
(36:07) - Addressing Sexual Harassment in the Workplace
(44:58) - Rapid Fire Q&A
(48:14) - Conclusion and Final Thoughts
Resources
Slide Deck - https://docs.google.com/presentation/d/1EVkM2HbslFIqWXhDHWxkgYpmtk_0ZG0lJ9yE-DgdNdw/

Live Audience’s Mentimeter Word Cloud - https://photos.app.goo.gl/jh2d42QmRRZwKL9R7

AFWA Women Who Count Conference - https://www.afwa.org/women-who-count/
Kami Hoskins - https://www.linkedin.com/in/kami-hoskins-132aaa2a/ - creates and implements effective solutions for employers navigating complex labor and employment law issues, providing meticulous defense in state and federal courts as well as before the Equal Employment Opportunity Commission, National Labor Relations Board, and the Arizona Attorney General’s Office.She advises employers on employment policies and handbooks, performance management, accommodations, reductions in force, and workplace investigations. She negotiates and drafts employment-related agreements, including non-competition, non-solicitation, and confidentiality agreements. She also has extensive experience leading employment practices trainings for attorneys, HR professionals, and managers.
In addition to her labor and employment practice, Kami advises businesses on sustainability and ESG strategies, including sustainability disclosures under relevant regulatory frameworks, greenhouse gas goal setting, DEI programs, and social impact programs. With a strong capacity for high-stakes, people-centered work and a decisive, detail-oriented approach to problem-solving, Kami’s dynamic practice also includes commercial litigation and business reorganization matters.
Kami has been a volunteer with the Boys & Girls Clubs of the Valley since 2012 and a member of the Executive Committee since 2019. On Saturday mornings, you can find Kami volunteering with the Arizona Humane Society.

Julie Thiel - https://www.linkedin.com/in/juliemthiel/ - helps professional services firms transform high-turnover environments into talent magnets. With 30+ years in HR leadership, Julie implements her proven, practical retention framework to reduce costly turnover in accounting, engineering, and IT organizations. She combines expertise in emotional intelligence and retention strategy to deliver practical solutions that leaders can implement immediately. Julie has presented at APWA Minnesota, Dakota County Chamber of Commerce, School Nutrition Association, and the University of Minnesota Carlson School of Business. Her audiences praise her relatable style and actionable insights that transform retention challenges into strategic advantages.

Equal Employment Opportunity Commission - https://www.eeoc.gov/data/sexual-harassment-our-nations-workplaces

Women in the Workplace 2024 - https://leanin.org/women-in-the-workplace
SPONSORS: [Forwardly, Relay, Client Hub]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
52 min
December 31, 2025LIVE from Women Who Count, Part One
Recorded live at AFWA’s Women Who Count Conference, Questian and Nancy are joined by employment attorney Kami Hoskins and HR leader Julie Thiel for an unflinching conversation about sexual harassment in accounting. From boundary-crossing “jokes” and unwanted physical contact to explicit quid pro quo threats, this panel breaks down how harassment actually shows up at work… and why it’s so often minimized, misread, or missed entirely in the moment. They pull back the curtain on what really happens when HR gets involved, why silence is often mistaken for professionalism, and how power dynamics shape who is believed and who is protected. This is Part One of a two-part live recording examining how workplace culture enables harm—and what it takes to change it.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Introduction and Overview
(01:20) - Live Recording at Women Who Count Conference
(02:47) - Meet the Experts: Kami Hoskins and Julie Thiel
(04:26) - Trigger Warnings and Disclaimers
(06:12) - Poll Results and Audience Reactions
(09:17) - Personal Stories of Harassment
(18:54) - Types of Sexual Harassment
(25:02) - Addressing Discomfort in the Workplace
(25:17) - The HR Investigation Process
(29:20) - Handling Unwelcome Behavior
(31:07) - The Role of HR in Resolving Issues
(33:06) - Understanding Sexual Harassment Statistics
(35:36) - Retaliation Concerns and Protections
(38:55) - The Importance of Employer Policies
(43:03) - HR's Dual Role: Protecting Company and Employees
(47:52) - The Costs of Sexual Harassment Allegations
(49:18) - Conclusion and Next Steps
Resources
Slide Deck
- https://docs.google.com/presentation/d/1EVkM2HbslFIqWXhDHWxkgYpmtk_0ZG0lJ9yE-DgdNdw/
Live Audience’s Mentimeter Word Cloud - https://photos.app.goo.gl/jh2d42QmRRZwKL9R7

AFWA Women Who Count Conference - https://www.afwa.org/women-who-count/

Kami Hoskins - https://www.linkedin.com/in/kami-hoskins-132aaa2a/ - creates and implements effective solutions for employers navigating complex labor and employment law issues, providing meticulous defense in state and federal courts as well as before the Equal Employment Opportunity Commission, National Labor Relations Board, and the Arizona Attorney General’s Office.She advises employers on employment policies and handbooks, performance management, accommodations, reductions in force, and workplace investigations. She negotiates and drafts employment-related agreements, including non-competition, non-solicitation, and confidentiality agreements. She also has extensive experience leading employment practices trainings for attorneys, HR professionals, and managers.
In addition to her labor and employment practice, Kami advises businesses on sustainability and ESG strategies, including sustainability disclosures under relevant regulatory frameworks, greenhouse gas goal setting, DEI programs, and social impact programs. With a strong capacity for high-stakes, people-centered work and a decisive, detail-oriented approach to problem-solving, Kami’s dynamic practice also includes commercial litigation and business reorganization matters.
Kami has been a volunteer with the Boys & Girls Clubs of the Valley since 2012 and a member of the Executive Committee since 2019. On Saturday mornings, you can find Kami volunteering with the Arizona Humane Society.

Julie Thiel - https://www.linkedin.com/in/juliemthiel/ - helps professional services firms transform high-turnover environments into talent magnets. With 30+ years in HR leadership, Julie implements her proven, practical retention framework to reduce costly turnover in accounting, engineering, and IT organizations. She combines expertise in emotional intelligence and retention strategy to deliver practical solutions that leaders can implement immediately. Julie has presented at APWA Minnesota, Dakota County Chamber of Commerce, School Nutrition Association, and the University of Minnesota Carlson School of Business. Her audiences praise her relatable style and actionable insights that transform retention challenges into strategic advantages.

Equal Employment Opportunity Commission - https://www.eeoc.gov/data/sexual-harassment-our-nations-workplaces

Women in the Workplace 2024 - https://leanin.org/women-in-the-workplace
SPONSORS: [Forwardly, Relay, Client Hub]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
52 min
December 17, 2025ADHD: Chaos With a Side of Brilliance
Two accountants with ADHD (and one who’s got lots of questions) get real about what it's like when your brain won't filter information, when 30 minutes turns into either 3 hours or 3 minutes, and when opening your email derails your entire day. Jina Etienne joins Questian and Nancy to discuss early- vs later-in-life diagnosis; the exhaustion of masking symptoms for decades; the superpowers inherent in ADHD; and why women in accounting are finally putting words to experiences they've had their whole lives. If you’ve wondered about ADHD in accounting… yet all your resources are male, this is the episode for you.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Introduction and Episode Overview
(00:51) - Meet Our Guest: Jina Etienne
(05:25) - Personal Stories of ADHD Diagnosis
(08:15) - Understanding ADHD in Women
(11:27) - Challenges and Misconceptions
(17:39) - Masking Behaviors and Functional Freeze
(28:56) - The Impact of Late Diagnosis
(34:11) - Navigating Social Cues
(35:15) - Communication Styles with My Husband
(41:32) - Understanding Time Blindness
(45:09) - Managing ADHD with Tools and Strategies
(54:37) - The Power of Hyperfocus
(58:17) - Embracing ADHD Superpowers
(01:00:20) - Conclusion and Final Thoughts
Resources
Jina Etienne on LinkedIn - https://www.linkedin.com/in/etiennejina/
“Speaking the Unspoken” by Jina Etienne - https://www.etienneconsulting.com/post/speaking-the-unspoken
The Distracted Elephant podcast by Jina Etienne & Ipalla Cooke - https://www.distractedelephant.com
Jina’s YouTube channel: https://www.youtube.com/@etienneconsulting
Jina’s personal blog: Fearlessly Me - https://www.fearlessly-me.com
“ADHD: Beyond the Stereotypes in the Workplace” by Jina Etienne - https://report.woodard.com/articles/adhd-beyond-the-stereotypes-in-the-workplace-ophrwr
“Understanding ADHD: Looking Past Stereotypes” by Jina Etienne - https://report.woodard.com/articles/understanding-adhd-looking-past-stereotypes-ophrwr
Helpful links:
CDC - How is ADHD Diagnosed (https://www.cdc.gov/ncbddd/adhd/diagnosis.html)
Adult ADHD Assessment and Diagnosis (https://www.aafp.org/family-physician/patient-care/prevention-wellness/emotional-wellbeing/adhd-toolkit/assessment-and-diagnosis.html
Testing for ADHD: How ADHD Is Diagnosed (https://www.verywellmind.com/diagnosis-of-adhd-20584)
Symptoms of Adult ADHD https://www.healthline.com/health/adhd/adult-adhd
More and more women being diagnosed with ADHD, study finds
https://www.cbsnews.com/newyork/news/more-and-more-women-being-diagnosed-with-adhd-new-study-finds/
Time Blindness in ADHD https://www.verywellmind.com/causes-and-symptoms-of-time-blindness-in-adhd-5216523
The Creativity of ADHD https://www.scientificamerican.com/article/the-creativity-of-adhd/
“ADHD Impairment Peaks in Menopause, According to ADDitude Reader Survey” https://www.additudemag.com/menopause-symptoms-adhd-survey/
“This Is How Your ADHD Can Affect You During Menopause” https://drbrighten.com/adhd-and-menopause
Links from studies and articles cited in the episode:
Adult ADHD and comorbid anxiety and depressive disorders: a review of etiology and treatment - https://pmc.ncbi.nlm.nih.gov/articles/PMC12179154/
The female side of pharmacotherapy for ADHD: A systematic literature review - https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0239257
PubMed, Prevalence of Undiagnosed ADHD in Adults - https://pubmed.ncbi.nlm.nih.gov/39830803/
“Focus & Flow: The ADHD Accountant’s Survival Guide” (CPA Practice Advisor, 2024) - https://www.cpapracticeadvisor.com/2024/09/09/working-with-adhd-a-toolkit-for-accountants/110133/
“Resources and Strategies Are Available to Accountants with ADHD” (NYSSCPA / Accounting Today) - https://nysscpa.org/article-content/resources-and-strategies-are-available-to-accountants-with-adhd-091224

SPONSORS: [Forwardly, Relay, Client Hub]

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
1 hr 7 min
December 03, 2025Imposter, Interrupted
When nearly everyone in the room raises their hand to admit they experience imposter syndrome… it's time to stop calling it a “syndrome”. Questian and Nancy explore why this near-universal feeling shows up differently for high-achieving women in accounting—who, for various reasons, often push through it more slowly than men—examining the systemic and social roots that reinforce it. They share personal stories of feeling unqualified despite clear evidence to the contrary, and offer practical frameworks for recognizing, reframing, and finding relief from these persistent self-limiting beliefs.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Introduction and Episode Overview
(01:06) - Personal Stories and Experiences with Imposter Syndrome
(03:37) - Defining and Debunking Imposter Syndrome
(11:44) - Strategies to Overcome Imposter Syndrome
(22:35) - The Broader Impact and Social Context
(26:03) - Understanding Extroverts and Introverts
(26:25) - Overperforming to Prove Yourself
(28:26) - The Realization of Knowledge Gaps
(29:59) - Roots of Imposter Syndrome
(30:31) - Gender Expectations and Workplace Dynamics
(31:52) - Personal Stories of Imposter Syndrome
(34:34) - The Impact of Social and Structural Norms
(36:35) - Self-Limiting Beliefs and Career Impact
(39:01) - Intersectionality and Imposter Syndrome
(44:20) - Overcoming Imposter Syndrome
(47:34) - Recognize, Reframe, and Relief
(50:17) - Tracking Success and Setting Metrics
(53:20) - Coping Mechanisms and Final Thoughts
Resources
Psychology Today - https://www.psychologytoday.com/us/basics/imposter-syndrome
Dr. Valerie Young - https://impostorsyndrome.com/impostor-story/
Tara Mohr “Playing Big” - https://www.goodreads.com/book/show/25310678-playing-big
Jennifer Dymond - https://www.linkedin.com/in/jenndymond/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
Bridging the Gap - https://www.btgconference.com/
Sheryl Sandberg - “... many people, but especially women, feel fraudulent when they are praised for their accomplishments. Instead of feeling worthy of recognition, they feel undeserving and guilty, as if a mistake has been made. Despite being high achievers, even experts in their fields, women can't seem to shake the sense that it is only a matter of time until they are found out for who they really are- impostors with limited skills or abilities.” - https://www.goodreads.com/book/show/16071764-lean-in

SPONSORS: Forwardly, Relay, Client Hub

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
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This podcast is a production of Earmark Media
56 min
November 19, 2025Marking Ourselves Down: Gender Disparity in Pricing
Candy Bellau joins Nancy and Questian to discuss a problem that costs women accountants thousands of dollars every year: underpricing. The conversation covers why women tend to charge 25-50% less than men for the same work, how compassionate pricing and relationship loyalty keep us trapped in unsustainable business models, and what changed when Candy discovered male colleagues were quoting double her rates despite having less expertise. The three dive into practical solutions, including reframing value-based pricing, building community support around fee conversations, and remembering that sustainable pricing is not only about personal profit, but also about taking care of your team.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Welcome to She Counts
(00:55) - Introducing Today's Topic and Guest
(01:38) - Personal Challenges and Support
(04:24) - Kandy's Story: Overcoming Hardships
(08:55) - The Turning Point: Changing Pricing Strategies
(12:57) - The Impact of Underpricing
(32:30) - Steps to Address Gender Disparities in Pricing
(38:10) - Balancing Personal Life and Business
(39:06) - Empowering Employees
(44:34) - No Margin, No Mission
(46:09) - Addressing Gender Disparities in Pricing
(51:06) - Building Confidence in Pricing
(54:25) - Practical Solutions for Better Pricing
(01:07:47) - Final Thoughts and Takeaways
Resources
Candy Bellau on LinkedIn - https://www.linkedin.com/in/candicejohnsonkramerica/
Unbalanced Podcast - https://open.spotify.com/show/4cikK2dd9JVvSmeyax58fQ
Sam Hallburn - https://www.linkedin.com/in/pbsaccounting/
Kramerica Business Solutions, Candy’s controllership company - https://kramericasolutions.com/
Vandelay Forensic Group LLC, Candy’s CFE/Private Investigator Agency - www.vandelayforensics.com
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/?ref=857055
Candy & Heather Satterley on the Woodard Report podcast - https://report.woodard.com/articles/twr-podcast-episode-99-candy-bellau-rwwr-twrpod
Candy’s Woodard Report articles - https://report.woodard.com/articles/author/candy-bellau
Andrea MacDonald on LinkedIn - https://www.linkedin.com/in/andrea-macdonald-cpa-4704042b/
Carlos Garcia & Vanessa Vasquez - What Exactly to Say (for Accountants) at Intuit Connect - https://www.youtube.com/watch?v=2yJoFL1rERE

Links to articles and studies on gender pricing disparities:
https://www.sciencedirect.com/science/article/pii/S0749597808001234
https://dl.acm.org/doi/fullHtml/10.1145/3411764.3445636
https://www.kauffman.org/wp-content/uploads/2019/12/gender_compilation_83016.pdf
https://www.usatoday.com/story/money/usaandmain/2018/08/29/gender-wage-gap-women-entrepreneurs-time-give-yourself-raise/1123545002/
https://www.inc.com/kimberly-weisul/why-women-business-owners-need-to-raise-prices.html
https://www.bcg.com/publications/2018/why-women-owned-startups-are-better-bet
https://www.sciencedirect.com/science/article/pii/S0749597808001234
https://www.jec.senate.gov/public/_cache/files/8a42df04-8b6d-4949-b20b-6f40a326db9e/the-pink-tax---how-gender-based-pricing-hurts-women-s-buying-power.pdf
https://thegalproject.com/2025/05/21/pricing-with-confidence/

SPONSORS: Forwardly, Relay, Client Hub

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
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This podcast is a production of Earmark Media
1 hr 12 min
November 05, 2025Start With “NO”: Exploring the Power of Acting with Intention
Most professionals treat "yes" as their default setting, then spend their lives playing catch-up. Brandy Jordan joins us to help reframe "no" as a necessary operating system for strategic decision-making rather than a personal failure. The discussion covers the planning fallacy, why self-abandonment is unsustainable leadership, and how starting with no actually leads to better, more intentional “yes” decisions.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts

(00:00) - Welcome to She Counts
(00:52) - Meet Brandy Jordan: The Power of Starting with No
(01:53) - The Genesis of She Counts Podcast
(05:36) - Personal Experiences with Saying No
(09:45) - The Importance of Prioritizing and Setting Boundaries
(15:27) - Practical Tips for Saying No
(28:34) - Reflecting on the Importance of Pausing
(29:02) - Overcoming the Fear of Saying No
(31:19) - Personal Boundaries and Work-Life Balance
(36:28) - The Planning Fallacy and Time Management
(42:58) - Encouraging a 'Start with No' Mindset in Teams
(48:37) - Final Thoughts and Takeaways
Resources
Brandy Jordan on LinkedIn - https://www.linkedin.com/in/brandysart/
“The Power of Saying No to Boost Productivity and Set Boundaries” by Brandy Jordan - https://report.woodard.com/articles/the-power-of-saying-no-to-boost-productivity-and-set-boundaries-opdwr-wmwr
Brandy’s Woodard Report articles - https://report.woodard.com/articles/author/brandy-jordan
Daniel Kahneman & Amos Tversky, “Thinking, Fast & Slow” - https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow
SPONSORS: Forwardly, Relay, Client Hub

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
52 min
October 22, 2025Second Season Kickoff Celebration, Recorded Live at Bridging the Gap
Nancy and Questian record live from the Bridging the Gap conference, with audience Q&A moderated by Erin Pohan. They share raw, unfiltered answers about jealousy between friends, the shame of being called "too much," body image struggles across the spectrum, and why imposter syndrome might not be a syndrome at all. From tears to belly laughs, this celebration of Season Two proves that putting yourself out there publicly is messy, terrifying, and absolutely worth it.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Client Hub - https://www.clienthub.app/lp/shecounts
Keeper - https://keeper.app/shecounts

(00:00) - Welcome to She Counts
(02:00) - Season 2 Kickoff
(07:56) - Erin's Story and Bridging the Gap
(12:06) - The Challenges of Podcasting
(16:05) - The Impact of She Counts Podcast
(20:21) - Navigating Public Vulnerability
(29:56) - Balancing Collaboration and Competition
(35:26) - Building Relationships at Conferences
(36:11) - Facing the Fear of Networking
(36:35) - The Importance of Curiosity
(38:01) - Dealing with Burnout
(41:38) - Overcoming Imposter Syndrome
(50:48) - Body Image and Professional Life
(01:03:50) - Shifting Mindsets and Self-Belief
(01:06:21) - Conclusion and Final Thoughts
Resources
Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
Randy Crabtree on LinkedIn - https://www.linkedin.com/in/randy-crabtree-cpa-1945a67/
Bridging the Gap conference - https://www.btgconference.com/
Randy Crabtree’s Unique CPA podcast - https://tri-merit.com/podcast/presenting-the-she-counts-podcast/
Tri-Merit - https://tri-merit.com/
WAVE - https://cec4-erin.systeme.io/0cc9badd
REFRAME - https://youtu.be/iohnagPbp2k?si=Cf-YYajVbEWMbYJi
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
Intuit Connect - https://www.intuit.com/intuitconnect/
AICPA Engage - https://www.aicpa-cimaengage.com/
Theatre of Public Speaking - https://publicspeaking.mistymegia.com/bundles/tops-spring26?ref=857055
Women Who Count - https://www.afwa.org/women-who-count/
Burnout Bestie on Instagram - https://www.instagram.com/burnoutbestie/
Lynnette Oss Connell on LinkedIn - https://www.linkedin.com/in/lynnette-oss-connell-cpa/
Tori Staub McKee on LinkedIn - https://www.linkedin.com/in/tori-staub-mckee-b1872427/
Nicole Davis on LinkedIn - https://www.linkedin.com/in/nicoledaviscpa/
Blake Oliver on LinkedIn - https://www.linkedin.com/in/blaketoliver/
Brittany Brown on LinkedIn - https://www.linkedin.com/in/brittany-brown-b8324812/
Dan Luthi on LinkedIn - https://www.linkedin.com/in/dan-luthi/
Aileen Gilpin on LinkedIn - https://www.linkedin.com/in/aileengilpin/
Roman Villard on LinkedIn - https://www.linkedin.com/in/rdvcpa/
Nick Boscia on LinkedIn - https://www.linkedin.com/in/nickboscia/
Misty Schachtell Megia on LinkedIn - https://www.linkedin.com/in/misty-schachtell-3a634a2/
Ask a CPA - https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Upkeeping LLC - https://www.upkeeping.co/
ReQoncile Financials - https://www.reqoncilefinancials.com/
The Dancing Accountant - https://www.thedancingaccountant.com/
Nancy’s MSN column - https://www.msn.com/en-us/channel/source/The%20Dancing%20Accountant/sr-cid-2d00560200a115d5
Accounting Cornerstone Foundation - https://accountingcornerstone.org/
SPONSORS: Forwardly, Client Hub and Keeper

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Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Earn CPE for Listening to This Podcast
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This podcast is a production of Earmark Media
1 hr 3 min
October 08, 2025Designed Without Us
Twyla Verhelst joins Nancy and Questian to explore why women accountants are slower to adopt AI and why that matters more than you might think. From biological risk aversion to the "cheating" stigma, Twyla unpacks the unique barriers women face with technology while revealing how every prompt we enter (or don't enter) is actively training these tools. If we don't take our seats at the AI table now, we're allowing these transformative technologies to be designed without our input, our communication style, and our needs in mind.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Justine Lackey's The Incubator - https://justinelackey.com/register
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts Podcast
(03:14) - Twyla's Journey with AI
(06:10) - Challenges Women Face with Technology
(17:05) - The Importance of Women's Input in AI
(24:47) - Real-World Examples of Gender Bias in Tech
(31:43) - Encouragement and Tips for Women in AI
(37:58) - The Value and Risks of AI Tools
(38:21) - Women and Technology Adoption
(40:52) - Learning in Community
(43:44) - Practical Uses of AI
(46:28) - The Importance of Communication
(51:47) - Meeting Transcripts and Note-Taking
(56:40) - Fun and Practical AI Applications
(01:00:00) - Twyla's Role in AI Education
(01:01:41) - Conclusion and Resources
Resources
Twyla Verhelst on LinkedIn - https://www.linkedin.com/in/twylav/
TB Academy (Twyla & Byron’s AI classes) - https://learn.tbacademy.ai/courses
Karbon - https://karbonhq.com/mid-sized-firms/
Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
WAVE - https://cec4-erin.systeme.io/0cc9badd
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Theresa Sutter on Bookkeepers on Fire - Bookkeeper On Fire | Theresa Sutter - YouTube
Ashley Francis on LinkedIn - https://www.linkedin.com/in/ashley-francis-seattle/
Jennifer Dymond - https://www.linkedin.com/in/jenndymond/
Scaling New Heights - https://www.woodard.com/scaling-new-heights-2026
Mary Delaney, Karbon CEO - https://www.linkedin.com/in/marywdelaney/
Chad Davis - https://www.linkedin.com/in/chaddavis1/
Jason Staats - https://www.linkedin.com/in/jstaats/
Tam Nguyen - TechwithTam.com
Mike McDerment, Freshbooks Founder on LinkedIn - https://www.linkedin.com/in/mike-mcderment-68895a1/
Cheryl Sandberg - https://www.linkedin.com/in/sheryl-sandberg-5126652/

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

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https://www.youtube.com/@SheCountsPodcast

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Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Thank you to our sponsors!
https://www.forwardly.com/shecounts
https://womeninaccounting.ignitionapp.com/
https://keeper.app/shecounts/

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
1 hr 7 min
September 24, 2025Amplifying Women Who Count: The Wave of Women’s Conferences Shaping Accounting
Nancy and Questian sit down with three powerhouse conference organizers who are reshaping the accounting event landscape: Sharrin Fuller (AFWA Women Who Count), Erin Pohan (WAVE Conference), and Madeline Reeves (Advisory Amplified tour). These women discuss pricing psychology shaped by wage gaps, navigating traditional gender roles as primary breadwinners, and why smaller, women-led conferences create space for vulnerability and real connection that larger industry events often miss. The conversation explores everything from the loneliness of firm ownership to getting a seat at the table without being labeled "emotional," and highlights three of the most important educational opportunities of the year.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Justine Lackey's The Incubator - https://justinelackey.com/register
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts
(01:27) - Meet the Powerhouse Women
(04:27) - Nancy and Questian's First Meeting Story and Conferences
(08:27) - Spotlight on Wave Conference
(09:30) - Spotlight on Women Who Count Conference
(12:11) - Spotlight on Advisory Amplified Tour
(18:37) - Unique Aspects of Each Conference
(22:52) - Community and Collaboration
(27:28) - Expanding the Event Beyond the Day
(33:39) - Vendor Involvement in Conferences
(40:13) - Challenges and Misconceptions in Women-Led Conferences
(43:02) - The Importance of Women-Led Conferences
(51:00) - Topics Women in Accounting Want to Discuss
(56:03) - The Impact of Women's Conferences
(57:22) - Conclusion and Call to Action
Resources
Madeline Reeves on LinkedIn - https://www.linkedin.com/in/madelinefearless/
Sharrin Fuller on LinkedIn - https://www.linkedin.com/in/sharrinfuller/
Erin Pohan on LinkedIn - https://www.linkedin.com/in/erinpohan/
Advisory Amplified - https://www.advisoryamplified.com/
Women Who Count - https://www.afwa.org/women-who-count/
WAVE - https://cec4-erin.systeme.io/0cc9badd
Twyla Verhelst on LinkedIn - https://www.linkedin.com/in/twylav/
Twyla & Byron’s AI class - https://learn.tbacademy.ai/courses
Cindy Schroeder on LinkedIn - https://www.linkedin.com/in/brightbooks/
Bookkeeping Buds - https://www.bookkeepingbuds.com/
Carla Caldwell on LinkedIn - https://www.linkedin.com/in/carlacaldwell/
Mariette Martinez on LinkedIn - https://www.linkedin.com/in/mariettemartinez/
Bridging the Gap Conference - https://www.btgconference.com/

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Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Thank you to our sponsors!
https://www.forwardly.com/shecounts
https://womeninaccounting.ignitionapp.com/
https://keeper.app/shecounts/

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
55 min
September 10, 2025Build The Business You Really Want
Justine Lackey thought she wanted to build a million-dollar bookkeeping firm – until she recognized the roadmap to get there was literally causing her physical pain. She realized that chasing revenue without building systems creates a "runaway bus" business, and rebuilt her company to harness sustainable growth and serve clients better. She shares the difference between vertical growth (more clients, more money) and lateral growth (better processes, stronger foundation) and reveals the mindset shift that helped her see her firm as a sellable asset… and why she now teaches other women to define success on their own terms.
Sponsors
Forwardly - https://www.forwardly.com/shecounts
Justine Lackey's The Incubator - https://justinelackey.com/register
Keeper - https://keeper.app/shecounts/

(00:00) - Welcome to She Counts
(02:30) - The Accidental Virtual Bookkeeper
(05:10) - Learning What You Actually Want
(07:40) - The Biggest Mistakes: Lack of Clarity and External Pressure
(11:40) - The Road to 3 Million and Physical Pain
(16:10) - Ethical Leadership and Hard Conversations
(18:30) - Client Relationships and Being Nice
(22:40) - Lateral Growth vs Vertical Growth
(28:20) - What Happens When You Skip the Foundation
(32:30) - Every Firm Owner Wants Help
(36:30) - Technology as People: Finding Your Fit
(42:30) - Building an Asset You Can Sell
(47:30) - The Modern Firm Challenge
(53:10) - Where to Find Justine and Final Thoughts
Resources:
Justine Lackey on LinkedIn - https://www.linkedin.com/in/justinelackey/
The Modern Firm Challenge with Justine Lackey
Redesign How You Work, Think, and Earn With This 5-Day, High-Touch Guided Experience September 15th - September 20th, 1-2pm ET on Zoom
Register here - justinelackey.com/register
Day One The 5-Star Client Experience - Systemize the 4 steps to pristine, polished bookkeeping no matter what your client’s business is, or what their books look like
Day Two Client Onboarding Secrets - My secrets for getting every client started on the right foot so they pay, stay, and do things YOUR way
Day Three The Month-End Close Workflow - Learn to nail your month-end deadlines so you can stress less, and earn more.
Day Four Pricing Confidence – Discover how to raise your rates without fear, attract clients who respect your value, and talk about pricing with ease.
Day Five YOUR Business Breakthrough LIVE – Bring your top business challenge for rapid-fire 1:1 coaching. PLUS, discover my Two-Minute Tool to crush overwhelm and create a clear, step-by-step action plan—no matter what you’re facing.
‘Ask a CPA’ free “Bookkeeper’s Guide to Annual Reviews” - https://www.thedancingaccountant.com/bookkeepers-guide-to-annual-reviews/
Melissa Miller-Furgeson: “Defining & Attracting YOUR Ideal Client” - https://youtu.be/3TQl5jpGYjk?si=4c9pf3YOQCPjUGnz&t=989
“Built to Sell: Creating a Business That Can Thrive Without You” by John Warrillow - https://www.goodreads.com/book/show/10075698-built-to-sell

Join Our LinkedIn Page!
https://www.linkedin.com/company/she-counts-podcast

Subscribe on YouTube
https://www.youtube.com/@SheCountsPodcast

Follow She Counts on IG
https://www.instagram.com/shecounts.show/

Connect with Nancy
https://www.thedancingaccountant.com/
https://www.linkedin.com/in/nancy-mcclelland-cpa

Connect with Questian
https://www.reqoncilefinancials.com/
https://www.linkedin.com/in/questian-telka-ea-78383666

Thank you to our sponsors!
https://www.forwardly.com/shecounts
https://keeper.app/shecounts/

Earn CPE for Listening to This Podcast
https://www.earmark.app/

This podcast is a production of Earmark Media
57 min

About She Counts

From the publisher's feed

She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in…