Guest: Katie King, Author of AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

If you've been treating AI like a search engine or worrying you're falling behind, this episode cuts through the noise. Katie King, who's been tracking AI developments since 2019 and advises major brands like O2, Arsenal, and Virgin, joins Lee-Ann Johnstone to reveal why 80% of AI success depends on people, not tools. She shares the strategic frameworks that turn scattered experiments into measurable business impact, explains why board-level resistance creates organizational AI imposter syndrome, and demonstrates how affiliate marketers can build competitive advantage through ethical implementation and agile adoption.

Talking Points Include:

Why AI projects fail without frameworks – how creating AI champion groups, weekly strategy meetings, and clear codes of conduct transforms random tool adoption into systematic competitive advantage

The ethics gap that threatens customer trust – why transparency, attribution clarity, and responsible governance must be designed into affiliate programs before regulation forces it

Strategic agility over early adoption – how building continuous learning and due diligence into your operations prepares you for agentic AI and quantum computing without burning out your team

Listen to Find Out More About:

• The exact prompt engineering techniques that teach AI your brand voice without requiring technical skills or expensive custom models
• Why Circle and Mighty Networks platforms fail for community building while simple weekly Zoom calls succeed, and how this same principle applies to AI tool selection
• The six-month AI implementation roadmap Katie uses with clients that balances quick wins with sustainable capability building
• How affiliate marketers should approach AI differently than other marketing channels because of the trust dynamics and partnership relationships at stake
• Why China leads in AI patents, Europe leads in ethical frameworks, and what that geopolitical split means for international affiliate programs
• The specific metrics beyond sales that reveal whether your AI adoption creates genuine business value or just impressive-looking dashboards

Key Segments of This Podcast and Where You Can Tune In to Go Direct:

[12:35] Why you don't need technical skills for AI success, and the hospitality management principles that make AI adoption feel natural instead of overwhelming

[18:51] The reality check on organizational AI maturity: why even brands with impressive case studies struggle with board-level adoption and what that reveals about implementation gaps

[27:42] Ethical AI requirements for affiliate marketing specifically, including transparency obligations, attribution clarity, and avoiding black-box decisioning that erodes partner trust

[34:20] Katie's final advice for marketers who haven't started their AI journey: why strategic agility matters more than early adoption, and how to build frameworks that prepare you for what comes next

Send me a text with your questions