We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability. 

Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish television, and lectured at Lund University, Soho House in New York, and MIT Media Lab in Boston.

In this episode, we talk about:

• The role of resale, rental, and circular business models in reducing waste.
• Is secondhand fashion truly sustainable, or does it drive consumerism?
• How brands can navigate between genuine sustainable practices and greenwashing.
• The impact of EU legislation on fashion and its push for transparency and accountability.

Host: 

Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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