On this episode of The Six Five - On the Road, hosts Patrick Moorhead and Daniel Newman are joined by Adobe's Eric Hall, CMO Digital Experience Business for a conversation on the revolutionary shifts in customer experience driven by artificial intelligence. Eric shares valuable insights from the Adobe Summit, discussing the challenges marketers face in this new era of GenAI and how Adobe is uniquely positioned to assist enterprises in achieving personalization at scale.

Our discussion covers:

• Key themes and challenges for marketers highlighted at the Adobe Summit, focusing on the era of GenAI.

• Adobe's strategic approach to empowering Enterprise CMOs and CIOs with tools for achieving personalization at scale.

• Exciting new products and offerings announced at the summit that are set to transform customer experience management.

• The significance of Adobe's role as customer zero in its marketing strategy.

• The crucial role of partnerships in enhancing Adobe's Customer Experience Management solutions.