Facebook isn't what it used to be. It's shedding staff, dismantling efforts to create the metaverse, losing ground to TikTok in short-form video, bleeding ad revenue thanks to Apple's privacy changes, and generally following rather than leading tech industry trends.

But it still has a massive number of users and some of the biggest apps on the planet.

What can Facebook do to regain its mojo? And ... honestly ... can Facebook regain its mojo?

In this TechFirst I chat with Brian Bowman, an entrepreneur and investor. He's focused on generative AI right now, but he's been in the ad space and multiple other spaces. He's a former Yahoo Executive, former CEO of Consumer Acquisition, and multiple other tech companies.