The Future of Filmmaking: AI, Human Emotion, and Visual Storytelling

In this episode of the KoobrikLabs Podcast, Orlando speaks with filmmaker and writer-director Eran Creevy about the creative chaos, craft, and collaboration behind modern filmmaking – from music videos and commercials to major feature films and Netflix hits like The Gentleman.

Eran shares how growing up in a working-class household, absorbing ‘90s action movies, and starting out as a runner shaped his storytelling instincts and visual style. The conversation explores the evolution of his career, lessons from high-pressure directing environments, and the collaborative dynamics of working with actors like James McAvoy and Ray Winstone.

They dive into the role of AI in film and TV production – from co-writing and concept generation to its impact on VFX and budget decisions. Eran reflects on the nuances AI still can’t replicate, including performance direction, emotional resonance, and improvisation on set.

The episode also touches on the difference between UK and US writing rooms, the pressures of balancing creativity and scheduling, and why professional failure can be a turning point in defining your voice and values as a director.

Orlando and Eran uncover:

• Why AI can't replace human storytelling – the limits of nuance, taste, and emotional truth
• Directing under pressure – balancing performances, rewrites, and real-world chaos on set
• From music videos to Netflix – how early visual instincts shaped big-screen storytelling
• Lessons from failure – how Collide reshaped Eran’s creative compass
• UK vs US writers’ rooms – contrasting approaches to collaboration and script development

Chapter markers

[00:00] Getting nervous: Eran’s thoughts on AI, Affleck’s comments, and Schrader’s experiments

[02:59] From runner to Ridley Scott: Eran’s path from music videos to feature films

[06:50] The AI conversation: VFX, cost, and why taste still matters

[10:39] Writing nuance: Why co-writing is still a human task, even with AI tools

[14:36] Directing actors: Set stories from Ray Winstone to Riz Ahmed

[21:34] Writer-director challenges: From Shifty to Collide to The Gentleman

[26:30] Writers’ rooms: UK vs US approaches and what Eran learned in LA

[33:27] Visuals and influence: Music video instincts and stealing shots from KFC

[39:34] Shooting London like Hong Kong: How Welcome to the Punch shifted the visual tone

[44:43] Failing big: How Collide changed Eran’s mindset and sharpened his instincts

Useful Links

KoobrikLabs website: KoobrikLabs - KoobrikLabs

KoobrikLabs YouTube: KoobrikLabs - YouTube