In this episode of the Search with Candour podcast, Jack Chambers-Ward is joined by special guest, @ItamarBlauer , Host of SEO Unplugged and Senior SEO Director at StudioHawk.

They delve into the evolving landscape of search, focusing on Google’s recent challenges and the rise of AI-driven search platforms.

Amidst the rapid advancements and shifting user behaviours, they explore the critical role of personalisation and the potential paths Google must take to regain trust and market share.

The conversation also touches on the practical uses of AI as a productivity tool, the implications of LLMs in our daily lives, and how SEO professionals should adapt to these changes.

Follow Itamar

👉Website: https://www.itamarblauer.com/

👉LinkedIn: https://www.linkedin.com/in/itamarblauer/

👉SEO Unplugged: https://www.itamarblauer.com/seo-unplugged-podcast/

00:00 Introduction

02:06 Sponsor: AlsoAsked

03:31 Guest Background and Welcome

04:38 Discussion on Google's AI Challenges

12:11 User Behaviour and Search Trends

29:56 Legal and Geographical Challenges for Google

34:27 The Rapid Evolution of Technology

35:04 Legal and Ethical Concerns

35:45 The Acceleration of AI and Quantum Computing

39:11 Google's Struggle to Maintain Trust

49:34 The Importance of Personalization

57:17 Adapting to AI in Marketing

59:35 Concluding Thoughts and Future Episodes