Henri Arslanian and Steven Kalifowitz, Chief Marketing Officer of Crypto.com, share an in-depth discussion on the role of marketing in the cryptocurrency industry, from how the approach differs from other sectors to how the relative youth of the space allows for an array of innovative new marketing techniques. The pair also touch upon the increasingly converging worlds of sports and crypto before shifting focus to the emergence of NFTs into the mainstream and whether or not non-fungible tokens have a role to play in future marketing efforts. For anyone out there interested in learning more about how crypto brands and companies sell their stories to the public, this episode is a must-listen.