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Today, the debate is no longer about authenticity. It is about value perception, branding, sustainability, craftsmanship, transparency and consumer preference. Lab-grown diamonds are now widely accepted as real diamonds, with the same physical, chemical and optical properties as mined diamonds. The FTC and international trade standards recognize laboratory-grown diamonds as diamonds, provided disclosure is clear. Consumer perception has shifted dramatically over the last few years, moving the discussion away from origin and towards quality, craftsmanship, light performance and value. Lab-grown diamonds should not be confused with simulants such as cubic zirconia or moissanite, which are not carbon-based diamonds.

On this episode, Carol and Tim speak with:

• Nathalie Morrison, Astrea London Founder
• Brett Mufson, President of Fontainebleau Development
• Kristy Ellmer, BCG US Managing Partner & Director AND co-author of 'How Change Really Works'

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