Inclusivity Initiatives Hispanic Heritage Month, Disney on New Streaming Ecosystem

In this week’s episode, Russ and Daniel analyze a dramatic week in the cinema industry, going over the role major studios and exhibition circuits are playing amidst a major shift in the theatrical distribution model. 

Daniel talks to Rolando Rodriguez, CEO of Marcus Theatres––the fourth-largest cinema chain in the United States––and the new Chairman of the National Association of Theatre Owners, about the importance of embracing diverse audiences on the occasion of Hispanic Heritage month. 

Join us to find out about the latest developments affecting the movie theater industry, and how cinemas are navigating the financial fall-out from the Covid-19 pandemic. 

Give us your feedback! Survey: https://forms.gle/CcuvaXCEpgPLQ6d18 

What to Listen For

• [00:01:09] No Time to Die is pushed to 2021.
• [00:03:02] Cineworld closed all their screens.
• [00:07:40] When Universal dropped Trolls World Tour to PVOD
• [00:12:23] Disney's new streaming ecosystem  
• [00:15:16] VUE International shows flexibility on windows
• [00:16:00] Rolando Rodriguez on theatrical exclusivity
• [00:17:41] Is Disney totally out of theatrical exhibition?
• [00:21:36] Keeping up with cinematic universes
• [00:23:17] Meet Rolando Rodriguez, CEO of Marcus Theaters & NATO Chairman
• [00:24:54] What role do Latin American audiences play in the industry?
• [00:27:54] 26% of frequent moviegoers are Hispanic
• [00:32:02] How to see more diversity within the exhibition industry? 
• [00:39:05] The enthusiasm of Hispanic audiences
• [00:40:40] Hispanic consumers: a regional or national conversation?
• [00:43:25] The importance of Hispanic consumers to the economy
• [00:46:18] Diverse audiences engage with diverse content
• [00:50:13] Reinforcing existing habits and customs into the US market
• [00:52:14] Affordable entertainment for underserved communities 
• [00:53:52] Reconnecting with a lost audience 
• [00:54:49] The lack of product while theaters are open 
• [00:56:14] Underserved communities lack an outlet or any form of entertainment