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The FxCK YOU 50s
The FxCK YOU 50s episodes
- Dismantling Gendered Ageism in Beauty & Media with Andrea Claire
In this origin backstory of The FxCK YOU 50s, veteran celebrity hair and makeup artist and host, Andrea Claire pulls back the curtain on the multi-billion-dollar beauty industry and sets the stage for her award-nominated podcast..
Drawing from over 35 years of experience in high-fashion and advertising—including 25 years with a top agency—Andrea exposes how aggressive marketing, heavy retouching, and anti-aging rhetoric sell youth as the only definition of beauty while marginalizing women over 45.
Dismantling the myth that aging demands a total cosmetic or lifestyle overhaul, Andrea reframes midlife as a powerful era of reinvention. Whether facing career shifts, gray divorce, or starting a new venture, she makes a compelling case for why GenX women deserve a prominent platform—especially in a podcasting landscape heavily dominated by male voices.
The FxCK YOU 50s is a bold, unapologetic audio sanctuary where women lean into the "FxCK THAT" era.
Tune in for unfiltered, raw conversations with everyday women and industry experts who are dispelling wellness myths, embracing gray hair, and proving that life is just getting started after 50.
Categories & Topics:
Women’s Lifestyle | Beauty & Fashion | Midlife & Aging | Wellness | Empowerment
About the Host:
Andrea Claire is a celebrity hair and makeup artist, and podcaster with 35+ years of industry experience on and off camera. Passionate about dismantling misogynistic aging narratives, Andrea created The FxCK YOU 50s for women everywhere who are ready to reclaim their agency, step into their power, and live out loud.
Connect with The FxCK YOU 50s here:Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
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13 min - Resilience After 50: From Lupus to Theme Park Designer | Thelma Muro
Connect with The FxCK YOU 50s here:
Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
Connect with Thelma Muro here:
Thelma's official site
Thelma on FB
Thelma on IG
Thelma on TikTok
Your Family Threads
In this inspiring episode, we sit down with Thelma Muro—architectural designer, entrepreneur, author, and storyteller. From her roots in the small town of Tepetongo, Mexico, to a trailblazing 30+ year career in international theme park design and real estate development.
Thelma shares the deeply personal story behind her debut book, The House on Mariposa Drive, and breaks down her transformative PUSH / PIVOT / JUMP philosophy—a practical strategy for navigating life’s toughest hurdles, overcoming gender bias in male-dominated industries, and choosing your own destiny.
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54 min - Male Bystander Behaviour: Why Is It Up to Women & Dan Levy?
Listener Note & Content Warning
This episode contains candid discussions regarding gender-based harassment, sexual assault, domestic violence, and personal trauma. We recognize that these topics can be heavy and deeply triggering. Please prioritize your emotional well-being while listening.
I’ve been sitting on this solo episode for a while now — then I had a conversation with my youngest daughter about it. It was her 18 year old words of wisdom that inspired me to continue with publishing this episode.
Here I paraphrase what she said: It’s your words, your experiences and if it can help others its important and anyone who has a problem with it, well, that’s a them problem.
What makes a car full of grown men stay completely silent while women and kids face public abuse?
In this raw and deeply personal episode, Andrea reflects on two startling public transit encounters in Toronto years apart—from a recent disruptive confrontation on the subway to stepping in alone on a city bus in her twenties. Both moments point back to the same frustrating, recurring theme: male bystander inaction.
We explore the emotional weight women carry when public harassment unfolds, how high-profile news stories continuously reopen shallowly buried trauma, and why systemic progress on gender equality feels like it’s sliding backward. Plus, we ask the hard question: Why does the burden of calling out bad male behavior constantly fall on women—and figures like Dan Levy—while the performative males stay silent?
- Canada-Wide: Call or text 2-1-1 or visit 211.ca to find local crisis centers and shelters in your region.
- United States: Call or text 9-8-8 for mental health distress, or call RAINN (National Sexual Assault Hotline) at 1-800-656-4673.
- International: Visit findahelpline.com or bebefrienders.org for free, confidential crisis numbers worldwide.
If you or someone else is in immediate physical danger, please call 9-1-1 or go to the nearest hospital emergency department.
Join the Conversation: Share your thoughts, reflections, or experiences with us on Threads and Instagram.
Connect with The FxCK YOU 50s here:
Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
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13 min - The Lingerie Market Forgot Women Over 50 So They Built Their Own
If a sneeze causes you to pee your pants—at least make them pretty.
The lingerie industry spent decades quietly deciding that women over 50 didn't want sexy, stylish underwear anymore.
Mother-daughter powerhouse duo Shaula Yemini (tech executive, math PhD, and lover of a pretty panty under a suit) and Noa Arias (former L'Oréal/AmEx marketer) decided to call bullshit on that narrative.
Together, they founded Bloomers Intimates—a brand proving that women who were raised on and desired sexy lingerie didn't vanish; they just got older.
In this episode, we talk about what it actually takes to launch a brand with your mother, navigate the brutal realities of the fashion industry, and why leakproof underwear deserves to be just as gorgeous as anything else in your drawer. Plus, we dive into midlife authenticity, building a business on your own terms, and why women over 50 are entirely unstoppable.
No filters, no corporate fluff, and zero patience for the status quo.
Welcome to The FxCK YOU 50s
Connect with The FxCK YOU 50s here:
Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
Connect with Bloomers Intimates here:
Bloomers Intimates
Bloomers Intimates IG
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50 min - Real Science vs Influencer Snake Oil: Dr. Inna Kanevsky PhD - on ADHD, Pop Psychology, & Midlife Myths
Avoid getting sucked in with misinformation. Check for receipts, verify research, and refuse to buy into the wellness hype.
Andrea Claire summons prominent psychology professor and online educator Dr. Inna Kanevsky to cut through the noise of wellness culture. Listen to the unpacking of the digital landscape's biggest pitfalls, explore the realities of neurodivergence later in life, and discuss what it truly means to step into midlife with confidence and authority.
Combat Online Misinformation: Dr. Inna shares expert strategies for spotting red flags on social media, emphasizing why phrases like "numbers without sources are meaningless" and the simple question "Which study?" are essential tools for critical thinking.
ADHD in Women & Misdiagnosis: Dive into the nuances of neurodivergence, examining why ADHD in women has historically been overlooked, misdiagnosed, or misunderstood through a lens of gender stereotypes and neurosexism.
Owning Your Power: Reject societal pressures on aging women and lean into authenticity, self-advocacy, and science-backed health choices.
Connect with The FxCK YOU 50s here:
Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
Connect with Dr Inna here:
TEDx
Dr Inna on IG
Dr Inna on TikTok
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1 hr 2 min - Why Are All The Menopause Pros Fighting?
As if midlife wasn’t messy enough, the online menopause space has officially turned into a digital cage match. In this solo episode, we are pulling back the curtain on the social media turf wars, the green-screen finger-pointing, and the absolute circus of medical gatekeeping.
The Great Debate: Core Facts vs. Cash Flow
- The Medical Consensus: Once you strip away the social media sensationalism, board-certified menopause doctors largely agree on the core medical, physical, and mental needs of midlife.
- Follow the Money: The real divide isn't about science—it's about the 5Ws: who can charge for what, when they can charge, and why.
What in the Hot Flash Is Happening to Healthcare?
Drawing on patient experiences across the US, Canada, and Singapore, the system is a mess:
- The Public Waitlist Nightmare: Waiting nine months for a public clinic only to be assigned a doctor who isn't even local.
- The Private Clinic Loophole: Paying for 48-hour access, only to be told your doctor is booked out for weeks and pushed toward a nurse practitioner or a remote doctor based across state/provincial lines.
- The International Benchmark: Singapore’s blended public-private model proves it’s possible to balance care, fund public infrastructure (hello, MRI machines), and keep sanity intact.
Let’s Talk About the Side-Eye on Money
- Coaches vs. Credentials: While a quick online certification might raise a judgie-mcjudgerson eyebrow, let’s stop pretending women aren't allowed to build businesses and charge for their labor. If you don't like a service, don't buy it. Simple.
- Mom and Mom Are Fighting: When board-certified MDs go head-to-head on reels trying to discredit each other, it leaves everyday women caught in the crossfire of "balancing hormones isn't a thing" versus "calories in, calories out."
The Bottom Line: Sensationalism might draw the clicks, but it's 95% cringe. When you can find a study to back up literally any belief online, how do we actually find the truth through the friction?
What’s your take—have you ever hit a brick wall trying to get straight answers from the medical system during midlife?
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14 min - 80s Diet Baggage & Midlife Metabolism Myths with Sue Page, MNU
In this episode of The FxCK YOU 50s, host Andrea Claire sits down with pink-haired midlife baddie Sue Page—an MNU Certified Nutritionist, nutrition coach, with absolute zero tolerance for nutrition BS.
If you’ve been told that your metabolism automatically crashed the second you hit perimenopause, or are drawn into the answers for questions you never considered before on "cortisol-dampening", or maybe buying groceries that say ‘added protein’ – added protein ice cream and tequila - perfect! Well, this episode is for you!
Andrea and Sue tear down the predatory marketing preying on midlife women who grew up marinated in 80s and 90s diet culture.
Sue shares the science revealing what is actually happening with our metabolism, exposing how messaging like "It's not your fault, it's your hormones" sounds validating on the surface, but secretly strips women of their agency. From the "magic bullet economy" to the boring, highly effective fundamentals of strength training, sleep, and blood sugar management, Sue delivers an honest, evidence-based roadmap to help you stop shrinking, unlearn toxic food noise, and realize you have far more power over your midlife health than you've been led to believe.
Exposing Predatory Marketing: How influencers use validating phrases like "you're doing everything right" to convince women their bodies are broken, only to turn around and sell expensive gut panels, detoxes, and quick fixes.
Separating Compassion from Disempowerment: Why believing "it’s all hormones" strips you of your power, and how to reclaim control through actionable, sustainable habits.
The Unsexy Fundamentals: Cutting through social media noise to prioritize muscle retention through strength training, sleep hygiene, and blood sugar balance over 1,000-calorie diets or supplement stacks.
Unlearning 80s/90s Diet Culture: Overcoming chronic dieting baggage and re-framing midlife shifts with self-compassion, clarity, and evidence-based science.
Connect with The FxCK YOU 50s here:
Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
Connect with Sue Page here:
Instagram Sue Page / FortyFiftyFabulous
Connect on LinkedIn
Official Website
The Global Lifespan Energy Study (Science, August 2021)
Title: Daily energy expenditure through the human life course
Lead Author: Herman Pontzer, Ph.D.
The Finding: Using doubly labeled water (the gold standard for metabolic tracking), researchers analyzed over 6,400 people across 29 countries. They discovered that total energy expenditure remains remarkably stable between ages 20 and 60. Menopause itself does not cause a sudden drop in baseline calorie burning.
Read the Paper: Science Journal Study (DOI: 10.1126/science.abe5017)
The ZOE PREDICT Study (King’s College London / eBioMedicine)
Title: Menopause is associated with postprandial metabolism, metabolic health and lifestyle: The ZOE PREDICT study
Lead Authors: Dr. Kate Bermingham, Dr. Sarah Berry, et al.
The Finding: While resting burn stays steady, estrogen decline causes significant changes in post-meal (postprandial) metabolism. Post-menopausal women experience larger blood sugar spikes, increased insulin resistance, higher systemic inflammation, and shifts toward visceral abdominal fat storage.
Read the Paper: eBioMedicine / The Lancet Open Access Study
Summary Breakdown: ZOE Research Overview
Key Takeaways The Metabolic Reality Check: The 2021 Pontzer study proved that baseline calorie burn remains remarkably stable between ages 20 and 60. Menopause doesn't shut down your metabolic engine—it changes how your body processes fuel (postprandial glucose and lipid responses).
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47 min - The "WOACA" Rant: Harmless Acronym or Complete Ageist Trash?
Is "WOACA" (Women of a Certain Age) just a convenient shorthand, or is it a polite, sugar-coated way to brush women over 50 under the rug?
In this solo rant, I’m breaking down the term that’s been creeping into conversations, media, and midlife discourse—and why it makes my skin bubble and blister.
This label actually allows for passive gendered ageism sneaking into everyday language. It’s time to call out the subtle ways society tries to sanitize women who are stepping into their power.
Tune in, get angry, and let’s dismantle the labels we never asked for.
Have an opinion? Leave a comment!
Connect with The FxCK YOU 50s here:
Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
Geena Davis Institute
Frail, Frumpy and Forgotten
Women of A Certain Age: a feminist guide
USC Anneberg Inclusion Initiative
Vanity Fair: Katherine Heigl
Katherine "Katherine Heigl On Being Branded As Difficult"
Seth Rogan: Howard Stern SoundCloud channel
Global Media Monitoring Project
Honorable mention:
Watch this short film:
WOACA by Mackenzie Davis starring Danish actress Sidse Babett Knudson.
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18 min - Unshrinking Your Voice in Midlife with Kirsten Birkeland
In this episode of The FxCK YOU 50s, host Andrea Claire sits down with communications expert Kirsten Birkeland to dismantle the cultural and personal barriers that keep women from speaking up. Together, they explore practical strategies to help women navigate gendered communication dynamics, build unshakable self-confidence, and command attention in both personal and professional settings without apologizing for taking up space.
Key Insights
Unpacking Apologetic Language: Women frequently minimize their impact by starting presentations with apologies or using softening phrases. Transitioning to direct, ownership-focused language (e.g., "I feel strongly about this") immediately projects authority.
Navigating Boardroom Dynamics: From handling idea theft to asserting presence in male-dominated spaces, the conversation details strategies for overcoming perfectionism, reclaiming credit, and understanding differences in how men and women approach self-promotion and coaching.
Authenticity as Power: Effective public speaking and everyday communication stem from self-acceptance and self-awareness rather than adopting an artificial persona.
Actionable Growth: Practical advice covers building vocal volume, landing point-blank starts in conversations, delivering constructive feedback, and even taking the initial steps toward pitching a TED Talk.
Connect with The FxCK YOU 50s here:
Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
Connect with Kirsten Birkeland / Prep Your Talk here:
Instagram: @prepyourtalk
web: Prep Your Talk Consulting
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49 min - Midlife Foot Care for Longevity with Katharin von Gavel
In this episode, guest Katharin von Gavel—founder of Footlogix, joins the show to dive into the essential, often-overlooked connection between foot health, hormonal shifts, and overall longevity. With a Doctorate in Natural Medicine (DNM), a BSc in Podology, and a Diploma in Chiropody, Katharin brings decades of specialized expertise to explain why foot care in midlife is far more than just a cosmetic routine.
The conversation explores the evolution of the pedicure industry over the last 50 years and introduces the concept of "pediceuticals"—specialized formulas designed for high performance and wellness.
Katharin unpacks the structural and physiological changes feet undergo during menopause, highlighting how hormonal drops impact skin moisture, barrier function, and mobility.
Beyond physiological health, the episode tackles gendered ageism in corporate culture, dismantling commercialized midlife beauty standards, and navigating the beauty industry as a founder in midlife. Katharin shares actionable daily habits for foot hygiene, footwear choices, and red flags in skin and foot health that women in midlife should never ignore.
Pediceuticals vs. Cosmetic Pedicures: Why effective foot care requires science-backed, non-invasive skin treatments rather than traditional aesthetic polishing.
Hormones & Foot Wellness: How menopausal shifts affect skin barrier function, moisture retention, and physical foot structure.
Red Flags in Foot Health: Identifying critical warning signs in skin and nail changes that require proactive professional care rather than being dismissed as "normal aging."
Dismantling Midlife Beauty Standards: Challenging corporate beauty narratives around "anti-aging" and reframing age as a strategic strength in business.
Daily Footwear & Hygiene Habits: Practical routines to protect immune and foot health, including proper indoor footwear and daily maintenance.
Connect with The FxCK YOU 50s here:
Podcast Website
IG @TheFxCKYOU50s
LinkedIn
YouTube
Connect with Katharin von Gavel / Footlogix here:
Footlogix on IG
Footlogix official site
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43 min
About The FxCK YOU 50s
From the publisher's feed
The FxCK YOU 50s is an unfiltered, unapologetic, and fiercely honest podcast hosted by Andrea Claire—a veteran of the fashion and beauty industry with over 30 years of experience.
Designed specifically for women who are "done with aging gracefully," the show dismantles the commercialized myths of midlife and challenges the industries trying to sell "solutions" to invented "problems." Andrea moves the conversation far beyond your mother’s "aging with grace" tea party. Instead, she creates a sanctuary for gritty, real-talk discussions about the actual realities of being 50+, covering everything from medical gaslighting and career reinvention to reclaiming sexual sovereignty and navigating the patriarchy.
Andrea and her guests aren’t just surviving midlife—they are rebuilding it in their own image.
This show is about total personal power. If you’re looking for a polite conversation about knitting, keep scrolling.
If you’re ready to own your authority, pull up a chair. You’re home.
The Solo Rants & Real Talk
When Andrea takes the mic alone, expect zero filter. In these bonus opinion episodes, she tears into cultural hypocrisy, calls out wellness industry grifts, shares hard-won industry truths from three decades behind the scenes, and breaks down the exact mindset shifts needed to stop shrinking and start taking up space. No corporate polish, just raw truth.
The Guest List: Meet the Agitators Who Refuse to Fade Out
From elite communications experts to industry-shaking creatives, the guest roster is a masterclass in living out loud:
Kirsten Birkeland: Communications expert and founder of Prep Your Talk, breaking down how to stop apologizing for taking up space, shatter the habit of keeping the peace at your own expense, and unshrink your voice in midlife.
Jasmine Denham: Touring backup singer powerhouse with Nelly Furtado, pulling back the curtain on what it takes to thrive, hustle, and navigate high-pressure careers in the global music industry past 50.
Mary Regan: Founder of The Regan Method, getting radically honest about the truths, trends, and total BS surrounding plastic surgery and aesthetic choices in your 50s.
Katharin von Gavel: Trailblazing entrepreneur and founder of Footlogix, diving deep into the often-overlooked realities of structural health, physical longevity, and taking care of the foundation that carries you.
New episodes drop bi-weekly with the Andrea’s bonus solos occasionally checker-boarding.
Subscribe, leave a review, and get ready to drop the filter.