As business owners, we do our best to follow the law by doing things the right way like getting written contracts in place. But when you do everything yourself, it can be tough to cross all the T’s and dot all the I’s.

This is why today Attorney Christian Williams joins us to talk about the basic legal stuff that we as business owners need to be thinking about so that we can protect our business and brand. 

Introducing Christian, she has an insane resume – undergrad at Yale and law school at Harvard before joining a prestigious law firm in DC as a corporate attorney. Before long, she realized the corporate thing just wasn’t for her, started her own law firm serving small businesses and creatives.

In this week’s episode, we cover everything from copyright, trademarks, contracts, and more.

Links

Get Bobby Klinck’s FREE privacy policy here.

Shop for contract templates here.

Learn more about Christian on her website. You can also follow her Instagram @bevellaw and Facebook page.

Follow Katie on Instagram or visit the website to learn more about her work.

This is a question I get constantly – how do I build an audience for my business? Talking about this topic, a lot of people have misconceptions about this:

• What it really is – focusing on building their audience instead of building their actual business 
• Why it matters – do you have the right people in your audience and are they interested in buying your product/service?
• How to do it – not by focusing on building an audience but by serving your audience 

Having an engaged audience of people who meet the description of your ideal client and are excited about your stuff is a valuable asset to have for your business. And for this week’s podcast episode, we’re moving past the misconceptions and talking about 6 tips to follow in order to build an audience. To do that, you need to:

1. Define who you serve
2. Focus on serving your ideal clients
3. Create more than just how-to or educational content
4. Be consistent 
5. Engage with people in a personal way; and,
6. Provide a way to go deeper and engage more with your workflows

Links

Sign up here for the free training, 4 Simple Steps to Launch Your Business and Land Your First Client.

Follow Katie on Instagram or visit the website to learn more about her work.

In this episode we are walking through the life cycle of your service packages and offers in your business. Not knowing where you are in your offer life cycle can lead to frustration and focusing on the wrong things.

The five phases of an offer are the:

• Sidehustle phase
• Beta testing phase
• Market testing phase
• Growth phase
• Elevation phase

Links:

Service Business Startup Checklist

Free Class: Four Steps to Launch Your Business and Land Your First Clients

Follow Katie on Instagram or visit the website to learn more about her work.

The biggest thing that I have had to adjust to as an entrepreneur was things not working the way I want them to. Fellow business owners can also relate to this – trying to get your business off the ground and it’s just not working the way you thought. 

Failure is a way of life. What we don’t want to do as entrepreneurs are overreact to our failures and setbacks by quitting or pivoting too soon. So for this week’s episode, I’ll be introducing a way to respond to failure in a way that’s constructive and keeps you on the path to success. It’s a five-step process that you can use when something doesn’t work – big or small.

These are:

1. Feel your feelings
2. Gather the facts
3. What IS working
4. What ISN’T working, what didn’t work
5. How will I attempt the solve the problem

Links

Grit: The Power of Passion and Perseverance, Angela Duckworth

Book a call to discuss the upcoming group coaching program, Thrive Business Bootcamp. 

Follow Katie on Instagram or visit the website to learn more about her work.

Building a successful business is hard. You can make all the right decisions and do all the right things and still fail. In turn, you look at other people instead to tell you what to do. However, there’s a difference between learning from others and getting insights and expecting them to make your decisions for you. No one will be able to tell you the right decisions for your business – they can only give guidance, share what’s worked for them, as well as useful principles. 

 You aren’t building confidence in your own decisions because you only ever do what other people tell you to do. 

In this week’s podcast episode, I’m going to help you start taking complete ownership of your business and make the decisions on your own. I will be sharing 5 things you should be thinking about and staying in alignment with when making decisions. These are: 

• Vision
• Values
• Strategy
• Priorities
• You

Links

Sign up here for the FREE training on November 3. 

Follow Katie on Instagram or visit the website to learn more about her work.

Where most business owners feel at a loss is getting ENOUGH clients and marketing their business effectively. Most people are doing what they see other people doing or what they are told they are SUPPOSED to be doing instead of figuring out what works for themselves. However, this is not good especially for the long term because:

• You can’t imitate someone else’s tactics if you are using a different strategy
• Other people’s marketing won’t work because your business is just different

There are a million and a half ways that you could be marketing your business by doing what works for you. So for this week’s episode, I’ll be discussing 4 filter questions you can use in order to choose the right marketing tactics for your business. You can use these questions to filter through the many marketing ideas you have and choose the right one by asking:

• Does it make sense for my ideal client?
• Does it make sense for what I sell?
• Does it leverage my strengths as a business owner?
• Do I enjoy it?

Links

Sign up here for the FREE training on October 27. 

Follow Katie on Instagram or visit the website to learn more about her work.

Alli Worthington is a well-known speaker, author, and business coach who spent 4 years working with Cristine Caine starting a ministry called Propel Women. But Alli was really thrown for a loop when she sensed that God was calling her to leave the ministry and re-launch her coaching business. Her latest book, Standing Strong, tells the story of what that was like and gives so much practical wisdom on how to deal with adversity and struggle as an entrepreneur.

In this week’s podcast episode, Alli shares how she got her start in business with 5 little kids, a broken laptop, using free WiFi from McDonald’s. We also talk about:

• How to cope with fear and self-doubt 
• How to cope with seasons of struggle

Links

Buy Alli’s latest book, Standing Strong.

Learn more about Alli on her website or take her free 2-minute quiz, What’s Your Superpower. You can also follow her Instagram @alliworthington and check out her podcast, The Alli Worthington Show. 

Follow Katie on Instagram or visit the website to learn more about her work.

Trying to get your business off the ground and to a point of consistency and reliability is difficult because it feels impossible to decide where to focus.  There are too many decisions to be made and you may not trust yourself to make them because they might be wrong.

And the underlying problem that’s happening here is that these business owners don’t have a plan for what they’re trying to accomplish. When you don’t have a plan, things can get hard really fast where you fall victim to:

• Only ever responding to things at the moment instead of proactively making progress
• Other people’s agenda for your business 
• Working really hard without knowing how it all comes together 
• Not making enough money

For this week's podcast, I’ll be discussing how a business plan can help you overcome feeling overwhelmed, not knowing how to make decisions or where to focus and be able to make enough money. I’ll be talking about:

• What a business plan is and isn’t
• Who needs it
• What the different elements are in a business plan

Links

Sign up here for the FREE training on October 27. 

Follow Katie on Instagram or visit the website to learn more about her work.

So many people are so burned out and discouraged by their use of their social media. This might be due to: 

• Not fully embracing the fact that you are now a content creator, not just a content consumer. 
• Spending a lot of time trying to make everything look pretty but not really knowing how it all fits into your business’s overall marketing plan.

If you don’t know why you’re on social media and how it fits into your overall marketing plan, you’re going to be really frustrated and burnt out. If you know why you’re on the platform but you’re acting more like a content consumer rather than a content creator, it’s probably time to take some time off to re-calibrate.

And in this week’s episode, I’m sharing the things I learned by taking time off of social media These are:

• Finding out that I had way more time
• Feeling disconnected from my clients
• Feeling easier to be content

Sign up here for the FREE training on October 27. 

Follow Katie on Instagram or visit the website to learn more about her work.

Krystal Clark is a Workflow Strategist helping service-based creatives organize their back office so they can save time and serve their clients with more ease. For this week’s podcast episode about workflows and automation, Krystal explains the symptoms to look out for that you may not have good processes and workflows in place for your business, as well as the obstacles preventing service-based creatives from developing workflows.

She also gives us tips on how to: 

• Choose the right CRM; 
• Start with workflows, and; 
• Elevate the client experience. 

Lastly, she shares what will become possible for your life and business when you have good processes and systems in place.

Links

Learn more about Krystal on her website or join her Facebook group. You can also follow her Instagram @krystalclarkcreative.

Follow Katie on Instagram or visit the website to learn more about her work.