On the latest episode of The Business of Marketing, we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.

Tune in to learn more about how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board.  Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how Marketing as we know it will forever change moving into the fifth paradigm.

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For the premiere episode of The Business of Marketing, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together, they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all.

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The Business of Marketing features CEOs, CIOs, CTOs, CHROS, and other C-Suite members to dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room to drive business growth.

As the Role of the CMO and Marketing took a giant leap forward in 2020, given the critical role they play through times of crisis inside and out, it is critical to understand how CMOs can further their credibility and extend their influence across the C-Suite, their organizations and their communities. Bringing in perspective from other seats at the table will shed light on what it takes to be a leading CMO, driving growth collectively.

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