By 2030, Gen Z will make up 35% of the workforce, and their expectations are reshaping the event planning industry. Are your corporate events ready to engage this dynamic, tech-savvy generation?
In this episode, we explore how generational shifts—especially the rise of Gen Z—are influencing corporate event design and strategy. From personalized experiences to sustainability and interactive technology, we discuss what matters most to this audience. Learn how to create events that resonate across generations while focusing on the unique values of Gen Z. Plus, hear how a Taylor Swift-inspired event brought multiple generations together in an unforgettable way. Whether you're planning for Gen Z attendees or incorporating their perspectives into your team, this episode is packed with actionable insights.
Key Discussion Points:- The generational breakdown: Gen X, Millennials, and Gen Z preferences in events.
- Why Gen Z prioritizes flexibility, authenticity, and destination appeal.
- Must-have tech-forward elements like AI, 3D printing, and social media integration.
- Bridging generational gaps in networking styles, session lengths, and food options.
- Creative ideas for personalization and engagement inspired by real event wins.