The Gen Z Marketer

What is personal branding and how does it affect your career path? In this episode, let's talk about why personal branding is important and how you can figure out what yours is. 

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Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s beliefs and choices? What are the impacts of an endorser's personal life on a brand?

In this episode, our case study is on Shopee Philippines and the backlash on the announcement of their recent endorser, Toni Gonzaga.

Learn more about this case:

https://newsinfo.inquirer.net/1672953/shopee-ph-gets-flak-for-getting-toni-gonzaga

https://www.bloomberg.com/news/articles/2022-09-30/sea-s-shopee-faces-philippine-boycott-over-brand-ambassador-toni-gonzaga

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The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more significant to marketers.

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In this episode, let's walk through the show's behind the scenes. What have we been working on during the hiatus, and how exactly do you brand a podcast? 

What is the Gen Z Marketer podcast all about? Where will the show be going now that we're back?

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Coursera is a platform that envisions a world where anyone, anywhere has the power to transform their life through learning. In this episode, let's talk about the reasons why Coursera is appealing to learners and prestigious institutions worldwide. Find out how you can also apply and get approved for financial aid in Coursera!

By the end of this episode, you should be encouraged to further your personal, educational, and professional growth by taking courses from the platform. 

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

Social media has been around for at least a decade and has significantly changed consumer behavior and the way marketers work. In its early years, it positively impacted users as it bridged gaps in relationships. However, the recent years shows us the dark side of the other side of the coin. Inspired by Netflix's The Social Dilemma, let's discuss how Facebook has changed user experience, how it has affected us as users and marketers, and how marketers should move forward.

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Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consumers react to - and depending on the cause and communication strategy, they may react positively or negatively. 

Should brands be neutral or should they be vocal? How does this impact brands and consumers? How should we, as marketers, take action? 

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

Here we are, a year later into the podcast and wrapping up season 1! I am grateful for your support and in this episode, let's wrap up the season and talk about what we can look forward to next year!

See you again next year on season 2 and don't forget to hit the follow button to get notified on the latest uploads! 

Share your topic requests, guesting and collaboration proposals, and more on my socials below!

Find me on:

Facebook: https://www.facebook.com/genzmkt

Instagram: https://www.instagram.com/genzmkt/

Join the Facebook group: https://www.facebook.com/groups/genzmkt

Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

Hit the follow button to get notified on the latest uploads!

Find me on:

Facebook: https://www.facebook.com/genzmkt

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Join the Facebook group: https://www.facebook.com/groups/genzmkt

Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw