Previously in ep. 24, we talked about what we can learn from the Big Bad Wolf Book Sale on UI/UX. It has been 2 months since the sale and customers are just starting to receive their orders. The e-Commerce customer experience has a lot of touchpoints and the end experience is when you receive your package. With the delays in delivery and how BBW handled it, what can we learn from them when it comes to the over-all customer experience for e-Commerce? Let's talk about it in this MarkeThoughts episode.

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Marty Neumeier's second book on branding, "The Brand Flip: Why Customers Now Run Companies and How to Profit from It," focuses on the current power of customers and how meaningful brands fit in the customer's story. Let's digest the key principles of customer-centric brands and after this MarkeThoughts episode, you should be able to reflect on how your brand will make a difference and impact your customers' lives.

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Marty Neumeier's "The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" is one of the renowned books in branding. In this MarkeThoughts episode, I shared some of my favorite quotes from the book and discussed why these ideas are principles that set brilliant brands apart from mediocre ones. After this episode, you should be able to identify your own brand gaps and address what you can improve on.

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Product listings are a key touchpoint on e-Commerce that some seem to overlook. With the right listing strategy, you can easily convert your customers by helping them make an easy decision to purchase from you. In this MarkeTips episode, I have shared with you key principles to make your copywriting and visuals for your listings compelling and effective.

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Rare Beauty by Selena Gomez launched last year and it disrupted the cluttered beauty industry. How did Rare Beauty set itself apart from others? How did Rare Beauty strategically brand and market itself to be more than another celebrity brand? In this MarkeTalks episode, let's look at the branding and integrated marketing strategy that makes Rare Beauty impactful and meaningful to the young millennial and gen Z market.

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What happens when your small business goes viral on TikTok? Anika Aquino of Everything Kawaii PH shares how the trendy platform helped her grow. We also talk about her dedication in running her whole business, from handcrafting her products to fulfillment, while completing her studies and maintaining her Shopee Preferred Seller status. Anika's fun slime products inspired by her love for food is made with love for all ages, and you'd definitely want to check her out after you've listened to this MarkeTalks episode.

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Everything Kawaii PH: https://www.tiktok.com/@everythingkawaiiph

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Public Relations is one of the components of an Integrated Marketing Communication plan, which is more than just brand optics. It is a discipline that builds customer lifetime value and stakeholder relationship through a combination of events, writing, and more. In this MarkeTalks episode, I've invited Arianne Jalalon, a PR practitioner in one of the top companies in the Philippines, to talk about PR and how essential it is in sustaining brands. We also talked about how to stay genuine in PR and why it's an important investment for brands.

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IKEA Philippines is set to be the world's biggest IKEA store and they had their IKEA Family event last July 7. Signing up shouldn't be a problem, but it was. The website crashed due to an influx of sign ups from Filipinos. For a global brand that's launching and is about to open its biggest store, this definitely was a fiasco - but IKEA handled it in the best way possible. What happened in the IKEA Family event and what can we learn from IKEA about public relations? Let's process it in this MarkeTrends episode.

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Instagram's announcement last week definitely got some buzz, and I have thoughts as well. What does this look like in a branding perspective? A user perspective? Let's talk about this and more in this MarkeThoughts episode.

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The Big Bad Wolf book fair is the biggest book sale in the world known for its 24-hour schedule and affordable books. Patrons look forward to the event every year, but the pandemic made the organizers host an online event instead. The UI/UX of the website and the over-all shopping experience has its hits and misses. Let's dissect those and discuss the importance of a seamless online shopping experience in this MarkeTrends episode.

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