The Gen Z Marketer

It's the time of the year we're waiting for: Spotify Wrapped 2021 is out! The campaign is a consistent trendsetter in the previous years that continuously gets viral engagement. In this episode, let's digest what makes this campaign impactful to creators and listeners. How does Spotify build awareness, engagement, and community through this initiative? What are they doing that works and how can they further grow this yearly tradition?

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Strategic Integrated Marketing Communication (IMC) is more than marketing. Your campaigns are more meaningful and impactful with IMC as it gives audiences a cohesive brand experience. What exactly is IMC and how does it impact your brand and your audience? Why should you practice IMC even though your focused on branding, marketing, advertising, public relations, etc.? Let's talk about how IMC impacts progressive brands in this episode.

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Netflix's Red Notice is the newest action film from the streaming service. In line with this release, the platform had a campaign wherein they "stole" SM MOA's iconic globe. The campaign made netizens buzz, with news outlets, police, and other brands being thrown into the mix. The hullabaloo generated a lot of memes and audiences were amused, confused, and panicked.

The heist missed the mark for a lot of reasons; find out why in this episode.

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

Ries and Ries' The 22 Immutable Laws of Branding is one of timeless classics on branding. But, if I had to choose which laws are the most relevant regardless of category and business size, I identified the 5 Undisputable Laws. These are the ones that are at the core in brand building and identity, and by the end of this episode, you should be able to take these to heart as much as I have.

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'Tis the season for mega campaigns! Here in the Philippines, promo fatigue and expectation is culturally-ingrained. Consumers can expect a promo every day, week, and month. Brands initiate marketing campaigns to meet those expectations, and while they are beneficial for short-term growth, they actually hurt your brand value in the long-term.

In this episode, Lorraine Gazzingan returns to talk about how the mega campaign culture affects us. We also talked about profitability and planning smarter, creative, and efficient campaigns to cut through the promo frenzy and consumer behavior towards e-Commerce.

Previous Episodes:

S1, Ep. 13: The e-Commerce Landscape in the Philippines

S1, Ep. 14: e-Commerce Marketing in the Philippines

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

It's the season for huge holiday campaigns! With 11.11 and 12.12 only a few weeks away, how do you conceptualize and differentiate your promos and campaigns? In this MarkeTips episode, I shared a 6-step planning process that you can use to help figure out your marketing campaigns.

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Behind every marketer is a human being with real thoughts, feelings, and journeys. In this unfiltered episode, IGLAP Productions gets real with me about how I became the marketer I am today. We talk about my passion for marketing, formative journey, and struggles with mental health. What experiences lead to where I am right now? How did work environments impact my career and health? Find out in this MarkeTalks episode with our guest host, Paolo Aguas of IGLAP Productions.

IGLAP Productions: https://www.facebook.com/iglap.productions/

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What is marketing? How do we differentiate and position ourselves? How do we change customer behaviors and cultures? How do we integrate ourselves in the stories of customers? Let's answer these questions in this episode, where I share the key basic marketing principles from Seth Godin's This is Marketing book.

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Social media is the game and strategists know how to play. However, the game and the rules are constantly changing, so how do you play to win? Andrea, SHE-E-O of Kohi Social, is a TikTok content creator who is a freelancer and small business owner shares her social media growth hacks with us. Is the social media strategy same across all platforms? How different is the strategy for each platform? Let's talk about freelancing and the makings of a social media strategist in this MarkeTalks episode.

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Kohi Social: https://www.tiktok.com/@kohisocial?lang=en

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Purpose is the core of your branding. It is the guiding principle that motivates brands in doing what they do. Why is purpose the one thing you can't change in brand identity? How does your purpose help you make meaningful impact? How does it play into strategy? Why is purpose the core of branding and how does it apply in the over-all strategy of the business? By the end of this episode, you should be able to consider and reevaluate your brand's purpose.

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Harvard Business Review article: https://hbr.org/2019/09/put-purpose-at-the-core-of-your-strategy

Harvard Business Review webinar: https://hbr.org/webinar/2020/01/put-purpose-at-the-core-of-your-strategy

Sponsorships: off for this episode