The Gen Z Marketer

Thinking of starting your own online business through Shopee? In this MarkeTips episode, let me share with you what I've learned so far in running The Modern Fashionista (shopee.ph/modfashph). After listening, hopefully you're encouraged to start your own small business.

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Build your Brand with ZeBrand: https://zebranding.com/?lmref=oKThgw 

In this episode, let's look into ZeBrand: a platform that makes branding accessible to entrepreneurs. Who are they? How do you build your brand on the platform? What features do they have that will help you? What does a brand strategist think of the branding platform? Let's discuss it in this episode!

Build your brand with ZeBrand: https://zebranding.com/?lmref=oKThgw

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Is your passion your purpose? How do you stay inspired? What are the realities of running a small business? France Flores of Perk Studios joins us in this MarkeTalks episode and shares her passion-driven journey of transforming her creative ideas into a small business.

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Perk Studios: https://www.instagram.com/perk.studios/

Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

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What makes Shopee so appealing to buyers and sellers? Let's talk about that in this MarkeThoughts episode. I suggest listening to Ep. 13 and 14 on e-Commerce and e-Commerce marketing for a deeper dive on the industry.

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

The success of Facebook groups like Home Buddies reminds us how much of an influence communities have on consumers. In this MarkeTrends episode, let's digest how communities influence consumer behavior in the Philippines, a highly social and Facebook-driven country. Let's talk about how communities became essential during the pandemic.

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

The competitor analysis is one of my favorite parts of conducting marketing research. It is essential for any business to do this if you want to be competitive and at the top of your game. In this MarkeTips episode, let me share with you tips and tricks that I've learned throughout the years on crafting a competitor analysis. 

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

TikTok is "it" social media platform for Gen Z. How did this platform win over the young generation? How are there so many successful content creators on the platform? I invited content creator Rica Salomon in this MarkeTalks episode to satisfy my curiosity on the appeal of the platform, how she grew as a content creator, and what makes the platform so special compared to others. We also digest the impact of TikTok on content consumption and the varying types of content in this exciting platform.

If you don't have a TikTok, you'd probably create one after you listen to this episode, just like I did.  

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

Jobs are like relationships; it is a commitment to accept one. Better jobs and environments mean you'll stay longer, and toxic environments would make you leave for better pastures. Should you take the job and give a "yes" on that offer? In this MarkeThoughts episode, let's talk about how you can identify red flags on jobs that you're applying for. 

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

There's a lot of buzz on Humane Society International's Save Ralph campaign in the past weeks. The video is about a day in the life of Ralph, a rabbit who works as a tester in laboratories. His compelling story touched on the heartstrings of audiences. Why did this campaign go viral? Let's talk about the campaign and analyze it in this MarkeTrends episode.

Support and learn more about the campaign at hsi.org/saveralph

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

Should you still have Facebook and Google Ads for e-Commerce? How has YouTube and TikTok changed social media marketing? Should you invest in Lazada and Shopee Ads? Find out as we discuss this and more in this episode.

This episode is part 2 out of 2 of the MarkeTalks episode with Lorraine Gazzingan on e-Commerce marketing in the Philippines. Check out part 1 as we discuss e-Commerce in the Philippines.

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw