The Gen Z Marketer

How did e-Commerce in the Philippines look like before the pandemic? How did the pandemic change e-Commerce in the Philippines? Who is winning the marketplace wars: Shopee or Lazada? Should you have your own website and sell on marketplaces? Find out the answers to these questions and more in this episode.

This episode is part 1 out of 2 of the MarkeTalks episode with Lorraine Gazzingan on e-Commerce in the Philippines. Check out part 2 as we discuss e-Commerce marketing in the Philippines.

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What should you consider when planning social media content? How do you plan social media content? Let's talk about it in this MarkeTips episode on social media content planning. 

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Why do marketers quit? Lack of marketing and branding direction, management, and toxic work cultures are some of the common reasons as to why they do. We'll discuss these in this episode under the MarkeTalks series, inspired by @careermarketer on Instagram, as well as personal stories and experiences.

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Going from 0 to at least 100,000 subscribers within a year is no easy feat. Nicole Alba, a 20 year old creator has achieved just that. What should aspiring content creators know with what goes on the behind-the-scenes? How does the YouTube algorithm work? How do you find success as a YouTube content creator? How do you build a community with your subscribers? We discussed all of these, as well as what vlogging about financial literacy is like in the Philippines in this MarkeTalks episode.

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It's been a year in lockdown for us here in the Philippines. In this MarkeTrends episode, let's look into how work from home has been like for the past year. What are the pros and cons of this set-up and how has it affected our work and personal lives?

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

The brand bible is something I've always loved building or reading for a brand. It is the ultimate guide that tells us who the brand is and what is the brand about. It also helps in making decisions when it comes to marketing, advertising, and doing business. I've shared some tips and insights on how you can build your brand bible to improve the way you do business.

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This episode under the MarkeTalks series is in time for women's month, and I've invited Ninai Chavez to talk about empowering menstruators and challenging brands to do better and update the narrative on periods. Ninai is the founder of We Bleed Red, a platform that advocates for menstrual awareness. 

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We Bleed Red: https://www.instagram.com/webleedred.ph/

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Note: Parts of this episode are in English and Filipino.

In this episode under the MarkeThoughts series, let me share with you some of my thoughts on branding and marketing and how you need to have a synergy between the two to have a successful, compelling brand. Sometimes, we tend to overlook the power of branding and how we need to have a brand to have successful marketing campaigns.

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw

In this episode under the MarkeTrends series, we'll share some of the Valentine's Day campaigns in 2021 that made us feel emotional. What are your favorite marketing campaigns this season? 

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In this episode under the MarkeTips series, we'll talk about personalizing your automated responses. 

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Build your brand with ZeBranding: https://zebranding.com/?lmref=oKThgw