Want to grow your coaching business FAST—without wasting more time on social media?Most coaches make one big mistake that keeps them stuck. In this video I explain what that is and walk you through three fast-growth strategies that have nothing to do with hooks or stories or posting every day.In this episode of The GenXpert Show, we'll talk about:✅ The #1 mistake slowing down your business growth✅ The power of “Poison Ivy Problems” ✅ The ONE thing you need to focus on to fast-track getting new clients👍BTW, if you like the show I’d love it if you’d leave a review and subscribe.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist. I work with GenXers who are reinventing themselves, their programs, or their target audience to build businesses as coaches, consultants or independent experts.

Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

Looking for the best business ideas for women 45+ ? Do you already have an idea, but you’re worried you might be too old to start something new? Think again!

A Small Business Administration report found that more than half of small business owners in the U.S. are over 50. They didn’t wait for a job—they created one. And not only that - entrepreneurs over 45 are 2.5X more likely to succeed.

In this eye-opening episode of The GenXpert Show, we dive into the reality of work for women over 45 and explore why launching a coaching or consulting business could be your best move yet.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational".

3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Looking to start a coaching business in 2025 but not sure which niche to pursue? In this episode of The GenXpert Show, I'll walk you through 5 profitable coaching business ideas that are set to dominate the market in 2025. Whether you're an experienced coach looking to pivot or just starting your entrepreneurial journey, these ideas are revenue ready.

We’ll talk about what makes certain areas profitable, and what you need to do take advantage of the biggest trends of 2025.

AND here’s a SPECIAL BONUS VIDEO! Here’s what I tell my private clients about how to may ANY niche more profitable!

https://programs.laurazavelson.com/profitablenichefinder

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational".

3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Finding your coaching niche (or consulting niche) can feel like a frustrating process. But it’s the secret to building a business that supports you financially as well as creates opportunities for doing meaningful work and enjoying a flexible schedule. This episode of The GenXpert Show reveals the how to, the tradeoffs and a step by step exercise you can do right now.

So grab a notebook or open your notes app and join me as I break down the step-by-step process of figuring out what you want to do, how you want to do it, who you want to help and what problem you want to solve. And I’m also going to tell you my story about how I intentionally designed my business to fit my definition of success.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational".

3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

🎙️ Episode Summary:

If you’re worried that niching down will push clients away, this episode is for you. Spoiler: You’re probably not too niche—you just haven’t hit on a problem that’s urgent enough to get people to buy.

🔹 Why a niche that feels “too small” is often just a niche without an urgent problem

🔹 How one career coach overcame FOMO and doubled down on her true superpower

🔹 Three essential questions to evaluate your niche for size, revenue potential, and long-term enjoyment

🔹 I answer 5 of the most frequent FAQs about niching starting @11:00.

📌 Links & Resources:

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational". 3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

The Truth About Niching—What They Get Right, What They Get Wrong, and How to Find Your Focus

If you’ve been thinking about starting a coaching or consulting business, you’ve probably heard that you must pick a niche. But is that really true? And how do you even know if you’ve picked the right one?

In today’s episode, we’re breaking down:
✔️ Why “everyone” is NOT your audience—and how to get specific in a way that attracts clients instead of repelling them
✔️ The biggest myth about niching that could be keeping you stuck
✔️ How to make sure your niche is profitable—before you waste time building the wrong thing
✔️ Why “niching down” doesn’t mean locking yourself into one thing forever
✔️ My favorite way to rethink niching

RESOURCES & LINKS:

1. 📥 Download The GenX Escape Plan → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 📩Join my free weekly newsletter that coaches and consultants call "super practical" and "incredibly helpful and inspirational".
3. 🚀 Book a strategy call → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.

CONNECT WITH ME:
🌐 LauraZavelson.com
📲 LinkedIn

🎥

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Episode Title: Coach or Consultant? Which one are you? (And why it matters!)

Episode Summary:
Are you a coach or a consultant? And why does it even matter? The way you position yourself impacts your branding, pricing, and the types of clients you attract. In this episode, we explore the key differences between coaching and consulting, common misconceptions, and practical ways to decide which path is right for you.

What You’ll Learn in This Episode:
✅ The fundamental differences between coaching and consulting
✅ How your service model affects your pricing and revenue potential
✅ Why the right title can make it easier to attract clients
✅ A self-assessment to determine whether you’re a coach, a consultant, or a hybrid

Resources & Links:
📥 Download The GenX Escape Plan – A free guide to help you build your coaching or consulting business
📅 Book a Success Plan Call – Confidence comes with having a plan. Let's talk about it.

Let’s Connect!
🌐 Website: LauraZavelson.com

📲 Instagram: @laurazavelson

👉 If you enjoyed this episode, please rate and review The GenXpert Show—it helps more GenXers like you create businesses that give them freedom and financial success!

Podcast Show Notes

Episode Title: 5 Mistakes to Avoid When Starting Your Coaching or Consulting Business

Episode Description:

If you’ve ever thought you needed another certification, struggled to name your business, or wondered when to start charging, this episode is for you. I’ll share practical tips to help you get out of your own way and build a business that feels clear, focused, and profitable.

What You’ll Learn in This Episode:

Action Step:

Whenever you're ready, here are 3 FREE ways I can help you launch and grow your business:

1. Download the The GenX Escape Plan: Your 3-Step Roadmap to Becoming a Coach, Consultant or Independent Expert

2. Get strategies and tips to grow your business and keep you accountable straight to your inbox

3.Book an Escape Plan call where I'll help you figure out the best next steps to building a business that gets you more meaning, financial opportunity and freedom.

Links & Resources:

Connect with Me:

Subscribe & Review:

#GenXpertShow #GenX #entrepreneur #coach #consultant #coursecreator

In this episode of the GenXpert Show, I'll reveal the most effective strategies for getting your first coaching or consulting clients without relying on social media.

We'll talk about why social media isn't your best bet in this instance and then get to 3 practical strategies you can put into action right now to get your very first paying clients.

And whenever you're ready, here are 3 ways I can help you build your business as a coach, consultant or independent expert:

1. Download The GenX Escape Plan: A 3 step roadmap to your new career

2. Subscribe to my YouTube channel, the podcast or my newsletter for free, weekly actionable and practical advice on growing your business

3. Hop on a free call and let's figure out your best next steps together.

00:29 The Limitations of Social Media

Are you ready take the plunge and start your own coaching or consulting business? You know how to do a lot of things, but how do you figure out what's marketable? Who do you want to work with? And what is the one thing you absolutely MUST do before you decide to go all in? We'll talk about it all in this week's episode.

Laura's GenX Escape Plan: Your 3 step roadmap to your new career as a coach, consultant or independent expert

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