If client getting feels slooooooow, you might be trying to up your marketing game. But what if that's not the real problem? What if the problem actually lives in another part of your business? Then all the work you're doing is really just digging in the wrong place. (WARNING: A few Indiana Jones references in this one - Harrison Ford was my first movie crush!)In this video we're talking about how to audit your business to uncover the REAL issue and what to do when you'll find it.Plus, I’ll walk you through real-world examples of confusing vs. crystal-clear messaging — so you can see exactly what to change.LINKSDM me on Insta if you have any questionshttps://www.instagram.com/laurazavelson

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2.💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Still using the classic marketing funnel to guide your client getting strategy? You’re not alone—but it might be holding you back.

In this episode of The GenXpert Show, I break down why the traditional marketing funnel is misleading and what you should be doing instead. We’ll talk about:

• Why the funnel model doesn’t reflect real buying behavior for your perspective clients
• A more effective framework that will improve your marketing results
• How different kinds of content work to build know/like/trust
• How to audit what you have and determine what you need

Whether you're a coach, consultant, or service-based expert, this will change how you think about client attraction.

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 💡Grab a year’s worth of brand boosting content prompts with the ⁠Thought Leadership Content Generator⁠

2. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

What does it take to make your content unforgettable? Most of the gurus will tell you your content strategy should educate or entertain. But unless you're creating content that shifts the beliefs of you audience, people might like you, but they won't buy from you. In this video, learn the 4 types of content you need to be creating to win know/like/trust, stand out from the crowd, and shift buyer beliefs so your content converts.LINKSGrab your free copy of The Thought Leadership Content Generator for 52 prompts you can use to create a year's worth of long format, belief-shifting content.

I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist.

Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.

I'm building a community of smart, ambitious, "I'm not done yet" GenXers who are reinventing themselves, their programs, or their target audience to build businesses as coaches, consultants or independent experts. Want to find out more?

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍Instagram

“I have too many ideas - I don’t know what business to start!” Do you have a notebook filled with business ideas? Do they wake you up at night swirling around in your head? If you’re struggling to prioritize and focus on just one business idea - the perfect business idea - that’s the path to analysis paralysis and staying stuck.

In this video, we'll explore practical strategies like mind mapping and AI brainstorming to help you manage your ideas, prioritize what's important, and make a plan to start turning those ideas into a real business.

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2.💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

Are you tired of feeling weird about your hourly coaching or consulting rate? Do you feel like your undercharging? Or wondering what you should be charging in the first place?

In this episode of The GenXpert Show, we'll talk about how to set hourly rates for your coaching business or consulting business that will set you up for success. I’ll explain why if you used an online calculator to set your rates you’re probably still undercharging, and I show you a different way to calculate your rate that’s going to get you a LOT closer to what you need to be making.

Whether you're a seasoned coach or just starting out, this video will provide you with actionable tips and strategies to help you price your services with confidence.

And whenever you're ready, here are 3 ways I can help you build your business:

1. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

2. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

3. 📥 Download ⁠⁠The GenX Escape Plan⁠⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Want to stand out as a successful coach or consultant in today's competitive market? Your brand can make a huge difference - but maybe not the way you think. In this episode, I’m spilling the tea on my powerful approach to getting noticed and getting hired that has nothing to do with your logo, fonts or color scheme.

LINKS & DOWNLOADS

Here's the link to my free Thought Leadership Content Generator⁠ that I mention in the episode.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 💡Get weekly, confidence building tips and tricks to get clients and grow your coaching or consulting with my free newsletter.

3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

If you’re staring down the website thing and thinking, “This is where it all goes off the rails”… take a breath.Your online coaching or consulting business *does* need a website—but it doesn’t need to be complicated.In today’s episode, I’ll walk you through the big three website builders, the tradeoffs, and the one I’d choose if I were starting from scratch today.00:00 Choosing the right website builder00:39 Overview of Squarespace, Kajabi, and WordPress01:03 Establishing Your Online Presence02:44 Why You Shouldn't Hire a Web Designer Yet03:32 Comparing the Big Three Platforms06:22 Ease of Use and Design Options08:32 Cost Efficiency and Final Recommendations11:56 Recap and Final ThoughtsWhenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

To get started coaching or consulting you need 3 things - a client, a way to serve that client, and a way to get PAID! In this efficient episode, I'll cover the online tools you need (and what you don't) to get up and running for the least amount of $$$.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist. I work with GenXers who are reinventing themselves, their programs, or their target audience to build businesses as coaches, consultants or independent experts.

Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Want to grow your coaching business FAST—without wasting more time on social media?Most coaches make one big mistake that keeps them stuck. In this video I explain what that is and walk you through three fast-growth strategies that have nothing to do with hooks or stories or posting every day.In this episode of The GenXpert Show, we'll talk about:✅ The #1 mistake slowing down your business growth✅ The power of “Poison Ivy Problems” ✅ The ONE thing you need to focus on to fast-track getting new clients👍BTW, if you like the show I’d love it if you’d leave a review and subscribe.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 💡Grab a year’s worth of brand boosting content prompts with the Thought Leadership Content Generator

3. 💰 Watch this quick video to get the inside track on how you can make ANY coaching or consulting niche more profitable.

I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist. I work with GenXers who are reinventing themselves, their programs, or their target audience to build businesses as coaches, consultants or independent experts.

Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

Looking for the best business ideas for women 45+ ? Do you already have an idea, but you’re worried you might be too old to start something new? Think again!

A Small Business Administration report found that more than half of small business owners in the U.S. are over 50. They didn’t wait for a job—they created one. And not only that - entrepreneurs over 45 are 2.5X more likely to succeed.

In this eye-opening episode of The GenXpert Show, we dive into the reality of work for women over 45 and explore why launching a coaching or consulting business could be your best move yet.

Whenever you're ready, here are 3 ways I can help you build your business:

1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business

2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational".

3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.