Join the priority list for The Expert Engine. If you think creating quality marketing content means giving up your nights and weekends, this episode is for you.I’m walking you through my complete AI-powered content creation workflow — the same one that cut my production time in half and improved my results.This isn’t about churning out more posts. It’s about reducing your time to quality content so you can build thought leadership, attract clients, and still have a weekend.We're talking:-The 6-step AI workflow I use to create a quarter’s worth of content in just a couple of days-The specific tools I use for each step-How to get AI to give you better resultsThis is the same system I use to create 1 video, 1 newsletter, 3-5 shorts/reels and 3-5 text posts a week. And I batch everything in advance.EPISODE HIGHLIGHTS03:16 - Content System Overview04:43 - Step 108:06 - Step 209:26 - Step 310:48 - Step 413:10 - Step 517:35 - Step 619:09 - Optional Step 7What to Watch Next:The Content Plan That Gets You ClientsAI Prompts Made EasyIf you're stuck on what to post, try my Hot Takes Brand Booster™. In less than 5 minutes this custom GPT will create LinkedIn posts that get you noticed.I’m Laura Zavelson, MBA - corporate escapee turned serial entrepreneur, professor of entrepreneurship, and business strategist. I'm the go-to for GenX experts who want to be the go-to in their niche.Everything I teach is influenced by 25 years of "been there, done that, have the T-shirt" experience. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success.CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

Join the priority list for the Expert Engine. A consulting framework gives you the power to increase your rates, reduce your sales cycle and improve your referrals. Yet only 30% of consultants have one. In this episode of The GenXpert Show, I break down why every consultant, coach, or independent expert needs a framework, philosophy, or methodology to explain how they do what they do—and how it instantly increases your credibility (and your ability to increase your rates.)If you're super attached to creating a custom approach for every client, this episode will change your mind. Watch this if you want to:-Charge more for doing what you do now-Shorten your sales cycle-Stand out from other consultants -Build trust faster with potential clientsHIGHLIGHTS01:56 - What Clients Really Want03:47 - Five Reasons Clients LOVE Frameworks09:28 - Recap: The Framework Advantage in a Nutshell10:29 - How to Start Building Your Own Framework TodayIf you're tired of being a "best kept secret" and ready to be the go-to in your niche, here are 2 ways I can help:1. Join the priority list for my Expert Engine accelerator program. You'll get early access and prefered pricing. 2. Create a LinkedIn post in under 5 minutes that gets you noticed and remembered. Give my Hot Take Brand Booster™ custom GPT a spin.

Be the go-to expert in your niche. Join the Expert Engine Priority List here.

If you're spending hours on social media but not seeing real results, this episode is going to change how you think about marketing.In this episode of The GenXpert Show, I’ll show you how to stop creating random posts that go nowhere—and start building a thought leadership system that works even when you're slammed serving your clients.You’ll learn:-How to connect short-form and long-form content so they actually generate leads- The 4 ingredients your posts need to drive ROI (without posting more often)-How to leverage AI so you can actually HAVE TIME to create the content that will make you the go-to in your nicheHere’s the thing: likes and comments don’t pay the bills. But when your social media and long-form content (like podcasts, blogs, or newsletters) are strategically aligned, they compound to build trust, credibility, and inbound leads.If you’re ready to position yourself as the go-to expert in your niche and finally see a return on the time you’re spending online—this episode is your roadmap.

EPISODE HIGHLIGHTS

The Real Cost of Social Media — 1:364

Ways to Increase Social Media ROI — 1:58

Connecting Social & Long Form Content — 5:51

How Social Media Fits in Your Business — 6:53

Using AI to Save Time — 9:32

AI Tools & Workflow Tips — 9:44

Your Social Media Audit — 11:19

Checklist for Effective Posts — 12:15

RESOURCES

Get the FREE Hot Take Brand Booster GPT https://programs.laurazavelson.com/hottakebrandbooster

If this episode was helpful, I’d love it if you could leave a review and share it with a friend!

🔔 Subscribe for weekly strategies on how to get off the roller coaster client-cycle by becoming the go-to expert on your niche.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

Get on the Priority List for The Client Engine

Ever wanted to create a GPT for your business that improves your profits and saves you real time?Most people use AI like a shortcut machine—asking it to spit out posts, emails, or project plans—but that approach rarely delivers real ROI. In this episode of The GenXpert Show, I’ll show you why the magic of AI isn’t in random prompts or generic tools—it’s in customization.I’ll break down:-The 3 levers that actually drive service businesses (and where's the best place to point AI-Why you need to be thinking scalpel vs. sledgehammer when you build custom AI tools-The story of my own custom GPT toolkit that now saves me 4–8 hours every weekI'm also sharing a simple, 3-step action plan to start using AI strategically in your business.💡 Next Step: Want to learn how to use AI to build authority and attract clients? Join the priority list for The Client Engine—my new program for consultants and experts who want to use AI to become the go-to in their niche.

👉 Grab the free ⁠Hot Take Brand Booster™⁠ tool here

Increase Linkedin engagement with this simple strategy.

We all want to increase visibility, but being agreeable doesn't get you noticed. Clients hire consultants they want new and fresh opinions. Not the same recycled BS.If you spent your entire corporate career censoring yourself for every comment and every email. This stops NOW!In this episode of The GenXpert Show, I’m breaking down why hot takes—your real opinions—are one of the most powerful tools in your content strategy. When you combine them with your frameworks and personal stories, you stop blending in and start becoming the consultant people remember (and hire).Inside this episode:

• Why “playing nice” online is keeping you invisible.
• How to use my POV Framework (frameworks + experience + opinions) to create content that makes you remarkably different.
• A free tool to help you generate hot takes every month without staring at a blank page.

If you’ve ever worried that sharing your opinions might push people away, this is your permission slip to say what you really think. Because your biggest risk isn’t being wrong—it’s being bland.Resources mentioned in this episode:👉 Grab the free Hot Take Brand Booster tool here I’m Laura Zavelson, and I help GenX consultants and experts stop riding the rollercoaster client cycle and become the go-to in their niche using content, strategy, and AI.CHAPTERS00:00 The problelm with Linkedin content01:23 Why being agreeable is hurting your business04:56 How I got in Seth Godin's book07:13 The POV Framework09:10 How to use Hot Takes10:09 Demo of the Hot Take Brand Booster Tool

Join the priority list for early access to The Client Engine. Most people only share their wins, This isn’t that.I'm showcasing my Client Engine strategy in public. Here's the video where I explain all that. So in this update, I'm sharing the numbers from the first 3 weeks and let’s just say they don’t look so hot.So see if these reflect your own benchmarks (or help you level set expectations) and drop me a comment on what you think I should do next.

Get on the Priority List for The Client Engine

How do you get AI models like ChatGPT or Perplexity to recommend YOU when someone asks, Who are the top 3 people in [your niche]?

In this episode of The GenXpert Show, I break down:

• How AI search actually works (and why no one has the full playbook yet)
• The two authority signals you need to send if you want AI—and humans—to trust you
• Why consistency + differentiation are the real competitive advantage in 2026 and beyond
• How to set up your content (and transcripts!) so AI can actually recognize and recommend you

Whether you’re blogging, podcasting, or building a YouTube channel—your future clients are going be using AI to search for answers. The question is: will your name show up?

I'm Laura Zavelson - serial founder, professor of entrepreneurship and business strategist. I work with experts to grow beyond their referral network without outsourcing or working nights and weekends to make it happen.

Get on the Priority List for The Client Engine.

Sign up for the Client Engine Priority List.

I’m doing something a little crazy — I’m building my next product live on YouTube with no safety net. Over the next 8–12 weeks, you’ll get a front-row seat as I test my Client Engine system in real time to see if it can actually grow my audience and deliver inbound leads.

This isn’t a polished case study or a behind-closed-doors beta. You’ll see everything — the wins, the setbacks, and the messy middle of testing whether this strategy really works. I’ll be sharing weekly updates on:

• LinkedIn follower growth

• Newsletter subscribers

• Priority list sign-ups

• Which AI tools actually save time (and which ones don’t)

The Client Engine is my system for turning random, inconsistent marketing into a repeatable pipeline.

If you’ve ever struggled with the revenue rollercoaster, inconsistent marketing, or feeling like you don’t have time to create content, you’ll want to follow along. This is either going to be the most transparent marketing experiment you’ve ever seen…or the most public failure. Either way, you’ll learn exactly what works (and what doesn’t) for building a system that turns content into clients.
👉 Want the full step-by-step breakdown of the Client Engine? Watch this video.

Join the Client Engine Priority List I had four scripts ready, a launch plan mapped out, and months of prep behind me… but I couldn’t hit record.This wasn’t the video I planned to make. But it IS one I needed to make. Because as I sat there second-guessing myself, I realized something huge:Getting off the revenue roller coaster is still about consistency. But if you want to be relevant 12 months from now, it's going to take more.It's going to take carving out a space for yourself that AI can't replicate. It's going to take creating a point of view (POV) made up of your unique methodology, your hot takes and your real stories.In this episode, I’m sharing:* Why “safe” content kills your pipeline faster than inconsistency* What you need to do if you still want to be competitive 12 months from now* The 3-part POV framework that makes you impossible to ignore and impossible to replaceBTW - this is the start of a 12 week series where I’ll be documenting my entire build of the Client Engine strategy in real time - successes, flops, pivots, all of it - so you can see exactly how it works (or doesn’t).🔔 Subscribe to my LinkedIn Newsletter to follow the content I'm generating using The Client Engine strategy. Follow the podcast here or 📺 subscribe on YouTube to get the play by play on how it's going.

The AI Model Cheat Sheet Are you still using just ONE AI tool—probably ChatGPT—for everything in your business?

That’s like trying to run a consulting firm with one spreadsheet. It’s not going to cut it anymore.

In this episode of The GenXpert Show, I break down the best AI model for the real work you do every day—like content creation, research, analysis, and strategic planning. Because the truth is: not all models are created equal, and if you’re relying on a single one (especially the free version), you’re likely leaving results—and revenue—on the table.Here’s what we cover:✔ Why using the same model for every task is hurting your output✔ The strengths and blind spots of ChatGPT, Claude, Perplexity, and Gemini 2.5 Pro✔ The smartest AI match for common solo business tasks✔ How to save hours every week and increase client value by choosing the right model for the jobI broke down the top tasks we do in our business - like research, content creation and ideation and then matched each one to the best AI model. 🎯 Grab the free cheatsheet with my recommended tool for each task.

👀 Want a strategic marketing system that gets you off the revenue roller coaster for good? Get on the Priority List for POV to Profits.📌 Want more signal and less noise when it comes to AI? Sign up for The Next Leap where we talk strategy, tools and tips specifically curated for expert service business owners. No firehose. No FOMO.

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.