Carlota Pico speaks with Germany-based Ertan Benzes, EMEA and India demand generation and digital marketing director at CHEP. Ertan shares some of his biggest accomplishments at CHEP—the “invisible backbone of the supply chain”—like creating a marketing automation system and consolidating the brand’s LinkedIn pages (which helped grow its following from 24,000 to 190,000). He also discusses the best B2B marketing channels, how demand generation works, and incorporating data into marketing strategy.

Stockholm-based Amanda Lundin, global video and social media manager and YouTube enthusiast, speaks about her role at Mynewsdesk, a brand newsroom and multimedia public relations platform. Amanda zooms into her favorite marketing moments to date, offers tips for leveraging and growing a following on YouTube and shares helpful advice for creating engaging content. She also talks about how to better reach audiences, the power of data, and her favorite tools and software for creating and editing video content.

Jack Dyson speaks with Carlota Pico about his 20 years of experience in the content industry. He’s currently the global head of content strategy at SAP Customer Experience, a company that “delivers personal, trusted, and connected customer experiences.” Jack talks about the power of content and the importance of using the right voice to reach audiences with relevant, purposeful topics. He also offers some advice for repurposing content and overcoming challenges throughout the customer journey.

Giuseppe La Paglia speaks about his role as EMEA content marketing manager at American ticket exchange and resale company StubHub. He discusses his favorite marketing moments throughout his career, and how StubHub has leveraged the power of content to retain audiences’ attention during lockdown. He also tells us about his favorite social listening tools, explains practices for upgrading websites, and offers advice to those diving into marketing for the first time.

Carlota Pico speaks with Annie Ross, global marketing and communications manager at Penspen, an international company that designs, maintains and optimizes energy infrastructure. Annie describes how she combined her interest in engineering with a degree in business and economics to forge a unique path in marketing. She also explains Penspen’s newest initiatives, how she led a huge effort to increase the company’s LinkedIn presence, and the fundamental aspects of marketing in the engineering industry.

Peter Holmberg joins Carlota Pico to talk about his role as global marketing communications manager for Marshall Headphones at Zound Industries. Peter discusses the importance of building consumer trust in ecommerce, explains how Marshall Headphones repositioned its campaigns to show consideration for audiences during the coronavirus pandemic, and offers sage advice for diving into digital marketing trends.

Lyon-based Jérôme Logie discusses his role as EMEA marketing manager at Pall Water, a leading water treatment company that’s part of the Danaher Group. Jérôme explains the importance of being present on social channels, even when it comes to marketing for the water industry. He also discusses how to attract audiences to your platforms, and offers tips for empathizing with your audience during the COVID-19 pandemic.

Gareth Crew speaks with Carlota Pico about his role as EMEA social media manager at Garmin, an iconic multinational tech company. Gareth chats about his segue from journalism into marketing, how social media keeps him on his toes, and some top tips for driving organic traffic. He also shares his opinion on TikTok, Reels, the future of social media and much more.

Bianca Spada speaks about her role as global senior social media manager at Red Bull, the world-famous energy drink company. Bianca shares how she was recruited by the company after achieving success in her former role at music streaming service Deezer. She also talks about why it’s essential to provide value on social media, what’s on the horizon for the industry, her favorite moments in her career so far, and how to drive successful campaigns on a small budget.

Mariann Bartucz joins Carlota Pico to discuss her role as online marketing manager at Starschema, a data organization company based in Budapest, Hungary. After working in marketing for almost a decade, Mariann has developed a passion for building new projects from the ground up. In this interview, she shares her expertise on optimizing digital marketing campaigns, creating effective LinkedIn and Facebook strategies, and using automation and community building to maximize success.