Steevan Glover joins Carlota Pico to discuss the 25+ years he’s spent working in marketing. His career in the industry started as a temporary gig and eventually led him to create his own company, Brewd Marketing. Steevan shares his proudest marketing moments from the past few decades, discusses his aversion to marketing jargon, and explains why we should avoid pigeonholing audiences based on their generation.

Harriet Drudge joins Carlota Pico to discuss her innovative social media strategies as social lead at The Athletic UK. Harriet emphasizes the importance of client engagement in social media marketing and the methodology used to grow subscribers while maintaining an effective budget. She also shares some inspiring brand campaigns and role models to follow, and tells the story of how she wound up in her current role.

London-based Solène Tatton-Brown sits down with Carlota Pico to talk about her role as EMEA and APAC marketing manager at the recruitment management software company DaXtra Technologies. Solène speaks about her full-circle experience with the company, as she was recruited for her role through their own software. She also explains how DaXtra has navigated COVID-19, the benefits of online events and the power of great communication.

Carlota Pico speaks with Samara Johansson, an accomplished marketer who recently founded the content marketing agency Samara Global. After earning her MBA and working in marketing research and communications in New York City, Samara relocated to Stockholm eight years ago. In this interview, she tells us about working in financial services and the B2B tech industry, discovering the importance of localization across the EMEA region and focusing on what really matters in marketing.

Chris Willman, regional marketing director and EMEA strategy lead for the identity risk management organization RSA Security, joins Carlota Pico on our latest podcast episode. Chris shares his most memorable marketing moments to date, his advice for creating an ROI-centric model and his top tools for tracking the performance of content and marketing activities. He also discusses his unexpected journey in becoming an author, the works he’s written so far and what else is on the horizon.

Luca Bertolino sits down with Carlota Pico to talk about his 20+ years of experience working in marketing for brands such as Adidas, FILA and, most recently, Mustad Hoofcare Group. Luca discusses the changes he’s seen over the past two decades, the experiences that have shaped him most as a marketing professional, and the challenges and opportunities that brands have faced this year.

Carlota Pico interviews Denyse Lum, marketing and communications manager at ESSEC Business School, an international business school with campuses in three countries. Denyse speaks about attracting students from all over the world, reassuring them during the pandemic and fostering strong relationships between students and the administration. She also reinforces the importance of communicating in students’ native languages, and offers some recommendations for useful events and resources.

Carlota Pico speaks with Kayleigh Thomas, EMEA regional marketing manager at KORE Wireless, an IoT enablement company. Kayleigh discusses her experience with marketing in the technology industry, what makes product launches fail and how we can learn from those failures. She also speaks about substitutes for physical networking events in the age of social distancing, and where to find inspiration within your own company.

Payal Raina joins Carlota Pico to talk about her role as global head of marketing at Torstone Technology, a leading cloud-based post-trade technology company offering SaaS solutions. Payal discusses how brands can improve the customer experience, the unique advantages of working for a fast-growing and agile company in the fintech world, and why leveraging human emotions is the secret to improving your marketing strategy—no matter what industry you’re in.

Ayaz Aftab Hussain speaks about his array of roles as a solopreneur, including: DJ, marketer, podcaster, music coach and social media guru. He talks about his small marketing agency, All About Helping—centered around a YouTube channel—which is designed to help rappers, producers, singers, DJs, songwriters and other creatives market their music effectively. He also offers concrete advice on leveraging influencer marketing, tapping into specific audiences and making the most of your budget.