London-based Josh Moore, founder of Lawless Studio, speaks about his impressive career working with brands like Condé Nast, Hearst, ESI Media and Hypebeast. He explains how this led him to create his own unique marketing agency, a trend-conscious production service that offers artist-led creative solutions to “level up” client projects. Josh explains why he jumped into entrepreneurship, how he came up with the concept for Lawless Studio and the advantages of creative solutions for brands.

Sara Lesina is the global marketing lead at Lonza, a leading CDMO in the pharma and biotech space. In this interview, she talks about her international career trajectory, from her start in the world of marketing almost two decades ago to earning a business administration degree from Vlerick Business School. She also discusses the similarities and differences between B2C and B2B marketing, and some tips for formulating successful campaigns through customer feedback and a human-centric approach.

Paris-based Joei Chan sits down with Carlota Pico to chat about her role as director of content for 360Learning, a collaborative learning platform. Joei discusses the unique advantages of this platform, the importance of fostering learning in the workplace, and why it’s essential to have empathy and an open mind when marketing to different cultures. She also offers some valuable advice about repurposing content and shares some of her favorite apps and resources.

Alessia Coletta, global brand manager at Trainline, discusses her extensive international experience in marketing and communications. After working at Ogilvy Italia in Milan, Alessia traveled to the UK to enhance her international marketing expertise. In her current role, she launched digital Trainline campaigns in France and Italy. In this interview Alessia compares company and agency approaches to influencer campaigns, emphasizing the importance of creative freedom and audience engagement for success.

Andreas Mosegaard Villumsen, EMEA marketing manager for account-based marketing at Jabra, joins Carlota Pico to discuss the importance of personalization to optimize the customer experience and exceed revenue targets. Andreas describes his journey into the world of ABM, from a stint in the Danish military to a master’s degree in international marketing. He provides thought-provoking insights into successful marketing strategies and explains the impacts of COVID-19 on the global audio technology industry.

Tiffany Mayne joins Carlota Pico to chat about her role as head of marketing for the EMEA region at multinational events services company GB Intelligence Ltd. Tiffany talks about how she followed in her father’s footsteps to work in the marketing industry, touches on her previous roles in the automotive and sports sectors, and explains how her company—which brings people together—pivoted to meet audiences’ needs in the face of this year’s crisis.

Santiago Garcia Solimei joins Carlota Pico to chat about his role as global director of social media for Meliá Hotels International. Santiago discusses how Meliá has supported frontline workers during the pandemic, and how they managed to reach audiences despite lockdown through entertaining virtual activities. He also outlines the comeback plan they designed in order to make guests feel safe, and how the company has reinvented itself over the years to embrace and engage with younger generations.

Carlota Pico speaks with Hugo Faria, EMEA marketing manager at Kemp Technologies, an information technology services company. Hugo shares his experiences working across the globe from Brazil to Ireland, where he’s currently based. He also discusses nurture marketing and its benefits, the major changes in the industry this year, and the essential role of the customer journey in successful content marketing.

Ksenia Ruffell is EMEA marketing manager at IDeaS Revenue Solutions and a board member of the Hospitality Sales and Marketing Association International (HSMAI). She speaks about her role at the world’s leading provider of revenue management software and solutions for hotels. Ksenia discusses the experiences that have shaped her as a marketing professional; explains how IDeaS supported their audiences during lockdown; and suggests best practices for running multi-language, large-scale marketing projects.

Today on the podcast, Stephen O’Rowe talks to Carlota Pico about his role as EMEA regional marketing manager at ActiveCampaign. Stephen describes the value of the skill set he built in mechanical engineering before earning an arts degree. He also explains how his analytical background helps him create successful customer experiences, zeroes in on the importance of localization for an effective marketing strategy, and tells us what qualities he looks for when hiring new employees.