Carlota Pico speaks with Nigel Hawthorn, EMEA marketing director at McAfee, which is one of the biggest computer security software companies in the world. Nigel taps into his experience at startups to offer insights into marketing on a budget and getting stubborn management teams to loosen the purse strings. He also shares his unique approach to measuring success—a challenge that every marketing professional knows all too well.

Christian Flaschka, global marketing expert at Markem-Imaje in Barcelona, joins Carlota Pico to discuss innovation, industrial automation marketing and the changing nature of communication during the COVID-19 crisis. He also offers some key insights into localization, professional development and the importance of creativity and risk.

This is our first-ever dual interview with two members of the Deliveroo team: Adam Spawton-Rice, global content marketing manager, and Anne-Sophie Delafosse, localization manager. Deliveroo, which was founded in the UK, is on a mission to transform the way people around the world order food. Adam and Anne-Sophie join Carlota Pico to talk about all things localization, pivoting during the pandemic and successfully catering to audiences across the globe (pun very much intended).

Nushrinah Sadeer joins Carlota Pico to discuss her role as global marketing manager for NetApp, a data authority for hybrid clouds. Nushrinah explains how she started her journey at NetApp through an internship position when she was younger, and how she’s since advanced to managing the brand’s markets all over the world. She also shares tips for prioritizing campaigns and getting creative with a small budget.

Carlota Pico interviews Aoife Noone, founder of Babushka Social, to learn more about her expertise as a social media marketer. In their conversation, Aoife covers the ins and outs of B2B marketing on social media. She also shares some advice on social media best practices, adapting your strategy in response to COVID-19 and developing your brand personality on LinkedIn—which is essential, as modern consumers want to see the human side of the companies they follow.

Poland-based Justyna Ludwiniak joins Carlota Pico to talk about her role as senior global social media manager at Luxoft, a digital strategy and software engineering firm providing bespoke technology solutions. Justyna discusses the weight of honesty and transparency in modern marketing, how to leverage premium features across channels to make the most of brand campaigns, and the importance of social media optimization.

Carlota Pico speaks with Noémie Baudouin about her role as B2B content manager at JobTeaser, a job search platform for young talent in Europe. Noémie talks about her transition from consultant to marketer, her extensive experience working at startups and some risky decisions she’s made that have paid off over the years. She also offers some helpful tips for making your content stand out in a digital marketplace that’s more saturated than ever.

Carlota Pico chats with Stephen Balogun, former EMEA marketing manager at Cover Genius, who has over 20 years of experience in marketing and communications. Stephen speaks in depth about lead nurturing for B2B marketers and the importance of targeting your audience with the right message at the right time. He also makes a compelling case for why you should focus on attracting quality leads instead of creating as many impressions as possible.

Irena Bozhilova joins Carlota Pico to talk about her role as EMEA international brand manager for Keds and PRO-Keds at Wolverine Worldwide. Irena discusses the history of Keds’ work to champion and support women through their products, campaigns and messages. She explains how they’re dealing with the current global situation, outlines the qualities of a successful global marketer, and shares the women-led groups that inspire her.

Carlota Pico has a virtual chat with Tiffanie Sobczak, a marketing expert who specializes in complex technologies and technical fields. Tiffanie is currently the EMEA marketing manager at Aegis Software. Their conversation touches on a wide variety of topics, from taking risks and defying expectations to drive your career forward, to carefully adapting your marketing efforts to match customers’ needs in turbulent times.