Carlota Pico recently sat down with Elena Romera, independent international marketing and communications professional and former international marketing manager for the EMENA region at Papa John’s. Elena gave bold insights into brand internationalization, data-driven marketing and how the food industry has adapted to COVID-19. She also shared cost-effective tips for entering new markets.

Carlota Pico recently spoke with Simon Truscott, PR and social media manager at FIS, a global banking software company offering corporate financial and information solutions. Their conversation covered a wide array of topics, such as how to separate great content from good content and recent trends in fintech marketing. Simon also contributed key insights into the public relations industry, including whose voices to amplify and how to measure success.

Caridad González joined Carlota Pico on The Content Mix to discuss her role as global social media manager for the international English language learning school Wall Street English. Caridad explained what goes into managing the channels for a company that runs over 420 centers in 29 territories across the globe. She also dove into common misconceptions about her role, the brands producing bold content that inspire her, and how companies can stand out when the competition is fierce.

Carlota Pico recently spoke with David Robson, global community and influencer manager at Deep Silver, a UK-based video game publisher. Their conversation covers everything you need to know about entering the influencer marketing space, with fascinating insights into the gaming industry as well. David shares his thoughts on some common questions: how much should you pay influencers, who should have creative control over influencer campaigns, and what exactly is Twitch?

UK-based Amanda Holmes, EMEA and APAC marketing director at Alaris, a Kodak Alaris business, recently joined Carlota Pico to talk about all things channel marketing. They also discussed go-to-market strategies and what it’s like working across an abundance of markets throughout the EMEA and APAC regions. Additionally, Amanda shared the importance of asking “why” when making strategy decisions, simple marketing tips that yield successful results and advice on keeping your brand consistent.

Christine Jones joined Carlota Pico to discuss her role as communications and marketing manager for the EMEA region at Sika, a Swiss specialty chemicals company that manufactures products for the construction and automotive industries. At the moment, Sika is rapidly adapting to digital marketing trends, leveraging localization to reach global audiences and finding new ways to push creative content.

Shaheen Samavati sat down with Elena Solera to speak about her unique approach to marketing and innovation in the fields of finance and insurance. Elena is the communication and marketing director at Finnovista, a community facilitator that works with fintech companies in Latin America and Spain. In this interview Elena offers plenty of valuable tips for communications professionals, and explains the value of applying an entrepreneurial mindset to marketing.

Shaheen Samavati had the chance to speak to ACCIONA’s global social media manager, Leandro Sánchez de Medina. Leandro talked about the importance of creating a dedicated strategy for every channel, making content relatable for audiences and keeping your creativity sharp. He also explained how ACCIONA has altered its communication strategy, showcasing its efforts to help communities get the support they need under difficult circumstances.

Shaheen Samavati spoke with Jo Burford, global head of marketing at Whalar, an influencer marketing platform. Jo explained what influencer marketing is and how people’s notion of an influencer is not always correct. She also shared how Whalar is helping large social platforms with application programming interface, how to be effective on social media with a small budget, and how Whalar is responding to the Black Lives Matter movement through their work with diverse voices and brands.

Carlota Pico talked with Marta Izquierdo, head of marketing for the EMEA region at IG, a global company that offers financial trading services in 70,000 markets. Marta spoke about the latest trends in financial marketing, aligning IG’s communications with what’s happening in the market and what it takes to be a truly glocal brand. She also explained why it’s vital to stay connected with client-facing teams and to maintain a well-balanced tone.