Carlota Pico recently spoke with Paula Crespo Grávalos, marketing and communications manager for the EMEA region at PLANASA, a global operator in the agri-food sector. Paula talked about making the leap from working in augmented reality to a career in the agriculture industry, how she successfully revamped PLANASA’s online presence in order to drive real traffic, and why it pays to be patient with inbound marketing.

Carlota Pico had the chance to speak with London-based Debora Mondella, head of global marketing at Aztec Event Services, about what it’s like to work in the dynamic and fast-paced global events sector. In this interview Debora covers a wide range of topics, including consumer behavior, company culture and adapting a global marketing strategy to local needs. She also provides expert advice on how brands can capture consumers’ attention with online events—a topic that’s become increasingly relevant o

Carlota Pico spoke with Juan Feal, EMEA marketing manager at LEWIS Global Communications, which specializes in creative, digital and integrated marketing services. Juan shared the insights he’s gained through 15 years of experience in public relations and marketing, providing an insider perspective on the industry. He also discussed what it takes to be a successful marketer, and shared some of his favorite resources for relevant content.

Anaïs Nighoghossian recently joined Carlota Pico to talk about her role as head of digital communication at Karl Lagerfeld. Anaïs, who’s based in Paris, shared what it’s like to manage a digital luxury brand with millions of followers; how the company pivoted to create a broader brand story that included lifestyle communication during lockdown; and her advice when it comes to localizing content, selecting influencers and creating catchy Instagram content.

Carlota Pico spoke with Kristina Foster, senior manager of content marketing for Industrial and Flow Technologies at Pentair, a global water treatment company. Kristina explained how she wound up working in the lesser-known industry of water, and how Pentair is seeking to educate audiences around the world on the vital role that water plays in every aspect of our lives. She also explained how the brand has been connecting with new and existing audiences in the realm of digital marketing.

Carlota Pico sat down with Miranda Gray, former marketing director for the EMEA and APAC regions at Donnelley Financial Solutions, to discuss marketing in the finance industry. Their conversation covered a wide range of topics, including buyer personas for B2B companies, how to become a thought leader online and the importance of content localization. Miranda also shared her thoughts on capturing younger generations’ attention through content, plus plenty of other insights.

Carlota Pico interviewed Nadine Leighton, head of marketing for the EMEA and APAC regions at LexisNexis, one of the world’s largest online database service providers. Nadine discussed the myriad ways the coronavirus pandemic has changed marketing, the importance of segmentation and targeting when working across an abundance of markets, and unique strategies for creating content to excite your audiences.

Carlota Pico spoke with Paris-based Michelle Keomany, global social media manager at Pernod Ricard. The global wine and spirits company has a portfolio of premium international brands including Absolut Vodka, Jameson Irish whiskey, Mumm Champagne and many others. Michelle, whose background is in copywriting and strategy, told us about leaving her native Australia to start a new chapter in France, navigating cultural nuances across global markets, and creating engaging content that won’t break the bank.

Carlota Pico talked with Lawrence Roberts, the EMEA marketing and communications manager for IT services, IT training and next generation solutions at Tech Data. Lawrence discussed his experience as a marketer for one of the biggest technology companies you’ve probably never heard of. He went on to share his expertise on creating quality thought leadership, and stressed the importance of compassion and empathy in both internal and external communications.

Carlota Pico sat down with Ross O’Neill to discuss his role as senior account-based marketing manager for EMEA at Cloudera, an enterprise data cloud company. Ross delved into the details of account-based marketing: what it is, how to use it and the qualities of an effective ABM strategy. With 15 years of experience and extensive expertise, he provided insightful advice on how to implement this approach at your company, along with tips for sources of both personal and professional inspiration.