Carlota Pico interviews Kavitha Das, global social media manager at BBC StoryWorks, the branded content studio of BBC Global News. In their conversation, Kavitha shares the story of her transformation from a PR manager in Mumbai to a marketing manager in London. She also talks about the lessons we stand to learn from the coronavirus crisis, the importance of A/B testing and how she overcomes creative blocks in her day-to-day work.

Payam Edalat talks to Carlota Pico about his role as global communications social media producer at Philip Morris International, a transnational cigarette and tobacco manufacturing company. Payam explains how he got started in the industry and touches on his background working at Sky News. He also discusses the challenges of working in communications for a tobacco company across different countries and cultures, and shares what it’s like working in a heavily regulated and highly scrutinized sector.

Carlota Pico speaks with Inken Kuhlmann-Rhinow to discuss her role as EMEA marketing director at HubSpot. Inken talks about the most valuable things she’s learned over the last decade, how HubSpot managed to reach new audiences during the pandemic, and how brands can develop a winning go-to-market strategy on a low budget. She also shares her clever system for helping colleagues to better understand each other.

Carlota Pico speaks with Jasmine Anderson about her role as global content marketing manager at Dometic, a global market leader in branded solutions for mobile living. Jasmine offers insights into the future of vacations in the era of COVID-19, as well as some helpful advice for staying up to date on the industry and adapting your content to different channels. Listen to the interview to hear her story and take advantage of her tips!

Galya Korukhchyan sat down with Carlota Pico to chat about her role as global brand manager for Malibu Rum at The Absolut Company, part of the Pernod Ricard portfolio. Galya talked about how she got her foot in the door at her current company, and explained how the spirits brand—which has always focused on bringing people together—pivoted their strategy during lockdown. She also shared insights on navigating the nuances of different markets across the globe.

Carlota Pico interviewed Michael McGoldrick, senior corporate marketing manager for the EMEA and APAC regions at MRP. MRP Prelytix is one of the world’s leading account-based marketing (ABM) platforms, connecting streaming real-time intent data and predictive scoring to truly personalize cross-channel marketing actions. Michael talked about the growing influence of technology and data in marketing, the intricacies of working in both European and Asian markets and the essential importance of timing.

Moana Moo-Caille recently joined Carlota Pico to discuss his role as EMEA brand marketing lead for BRP, a recreational vehicles company. Moana, a former professional BMX athlete who made it all the way to the Olympic Games, discussed his transition from BMX to BRP, the skills he acquired during his athletic career that he now uses in his current role, and the importance of building strong relationships with local people in order to spread brand awareness.

Shaheen Samavati speaks with Ishani Bechoo, global social media manager at Arup, a global design consultancy based in London. Ishani has an extensive background in journalism and communications, bringing incredibly diverse expertise to the field of social media marketing. In this interview, she discusses the past and future of the medium, and explains why a holistic perspective, actionable audience insights and efficient collaboration are essential for success.

Carlota Pico recently spoke with Zoey Cooper, content and brand director at Wordbank in London. Wordbank is a global marketing, localization and digital services company that produces content in 140 languages across 75 countries. In addition, she’s just joined the sustainable travel startup ecollective. In this interview, Zoey shares her thoughts on balancing global and local content, developing a tone of voice for each market and handling tricky clients—plus some unique recommendations you’ll love.

Xenia Muntean, co-founder and CEO of Planable and member of the Forbes 30 Under 30 list, recently joined Carlota Pico to talk about the company she built from the ground up. Xenia explained how Planable was born from her desire to create a more pleasant and productive way for marketers to work—and her frustration with tedious content creation processes. Since Planable was founded in 2016, over 5,000 brands worldwide have started using it, including BMW, Volkswagen and Wendy’s (just to name a few).