Shaheen Samavati recently sat down to talk with self-made marketer Eugene Nouril about his current role as EMEA marketing director for the real estate services company JLL. Eugene explained how he transitioned from the world of sports to a career in marketing, what his company is doing to modernize itself and become more well-known, and how brands can take advantage of resources beyond their industries to reach new audiences.

Shaheen Samavati spoke with Jonathan Kaplinsky, EMEA marketing manager at Hasbro. While Hasbro is commonly known as a toy company, it aims to create the world’s best play and entertainment experiences. Jonathan is responsible for coordinating the company’s content and marketing efforts in several export markets across Europe. In this interview, he shares his perspective on managing relationships with partners and consumers, implementing diverse forms of content and navigating the future of localization.

If you’re interested in content marketing for B2B businesses, Ilia Markov is your man. He has over six years of experience in this industry, and is currently content marketing manager at ChartMogul. Shaheen Samavati spoke with Ilia about the reality of full-time remote work and what marketing is like in the SaaS sector. He also shared his thoughts on how to add value in a world saturated with content, and why many modern companies are relying less on regional segmentation and more on global strategies.

Carlota Pico met with Milan-based Mario Bini, 2019 Forbes Summit speaker and regional marketing manager for Alipay. Mario has worked across European markets for brands like Microsoft, Deloitte Digital, Google and Uber. Since 2020, he’s been a key player in the European launch of Alipay, which is part of the global tech company Alibaba. In this interview he talks about the importance of storytelling in marketing, how it’s evolved in recent times and how brands can stand out in the world of visual content

Carlota Pico spoke with global marketer Sarah Evans about her experience working in a variety of industries across Europe and the U.S. Sarah talked about her recent role at HERE, a location data and technology platform, and how they struck marketing gold by tapping into social listening and engaging with audiences in real time. Listen to the interview to learn about Sarah’s professional journey in sectors ranging from wine to insurance to technology, and the valuable advice she’s gathered along the way.

Today’s episode features Olga Alejandre Dorado, formerly foodspring’s global social media manager. Carlota Pico sat down with Olga to discuss her trajectory from community to manager to global content coordinator, and her newest venture as a YouTube creator. In this interview, she shares invaluable advice on getting to know your audience, localizing your messaging, embracing new forms of content, and using unexpected change as an opportunity to grow—plus much more.

Carlota Pico recently sat down with Dimple Vijaykumar, global social media manager at UNHCR, the UN Refugee Agency. Meaningful storytelling has always piqued Dimple’s interest; she previously wrote for The Guardian and worked as a social media officer for the British Red Cross. Dimple explains how she creates content to raise awareness and support for people in crisis, why social media budgets are important for NGOs, and how the third sector is expanding its reach through new social media platforms.

Carlota Pico recently spoke with Amy Kelly, EMEA marketing director for the US-based company UserTesting, an online customer experience testing and improvement platform. Amy is a part of its first Europe-based team, which opened in Edinburgh last year. She shared how UserTesting is helping companies across the globe to improve relationships with their customers, why genuine brand leadership and values are critical, and what campaigns have impressed her most amid the coronavirus crisis.

Madrid-based marketer Daniel Tallon sat down with Shaheen Samavati to talk about his journey from working at some of Europe’s most well-known startups—such as Just Eat, Spotahome and Outfittery—to starting his own company. Daniel discussed both the challenges and excitement of working with small and fast-growing companies, how to be resourceful when it comes to localizing content, and why really believing in what you’re doing is a significant success factor.

Shaheen Samavati spoke with Gareth Fraser-King, a veteran marketer and information storage and security expert who has more than 30 years of industry experience. Gareth most recently worked as the director of product marketing for EMEA at FireEye—but his insights extend far beyond the scope of cybersecurity. In this interview, he shares his thoughts on making highly technical subjects interesting, creating a consistent brand identity, and navigating the evolution of content in the digital age.