Shaheen Samavati had the pleasure of sitting down to chat with Galyna Margolin, localization marketing team lead at Payoneer, a global financial services company. Galyna, who speaks no less than six languages, spoke to Shaheen about how her love of linguistics and the desire to help others led her to the localization field, and how having a strong team can make all the difference⁠—especially now.

Tom Newcombe is the content manager of global marketing at CWT, a global travel management company that’s present in more than 150 countries. Shaheen Samavati recently spoke with him about transitioning from journalism to marketing and working his way up in the industry. In this interview, Tom shares his perspective on what it’s like to manage such a wide array of markets, how the current crisis has affected the travel sector, and the increasing importance of quality over quantity in the content world.

Our latest interview features Betsabé Yona, an inspiring entrepreneur who’s created a career in social media, communications and photography in order to pursue her passion. After several years of living and traveling in countries across the globe, Betsabé built up an impressive portfolio of work and founded Lusz Studios. Carlota Pico spoke with her about the importance of telling your brand’s story, standing up for your values and using social media to unlock your potential.

Carlota Pico spoke with Carlota Feliu Argila, a Barcelona-based marketing expert with more than 12 years of experience in the communications industry. As EMEA marketing leader for 3D printing and digital manufacturing at HP, Carlota has found her passion: combining her marketing expertise with innovation and technology. In this interview, she discusses adaptation to current global challenges, how to create impactful and authentic content, and the core purpose of communication for companies in any sector.

Carlota Pico recently sat down with Tom Livingston from Talentful, an international recruitment firm that’s famous for its personality-based analysis platform, Insightful. In this interview, Livingstone talks about the importance of genuine connections between yourself and your audience, and why the key to great marketing doesn’t always come from taking big risks, but rather trusting your creative instincts.

Carlota Pico recently had the pleasure of speaking with Vincenzo Aprile from Oceans Apart, a sustainable and vegan-friendly activewear brand. In his role as senior social media and campaign manager, Vincenzo coordinates a global community, promotes the brand in specific niches and adapts to several different markets. In this interview, he discusses the importance of staying curious and maintaining a constant connection with your audience.

Editor of The Content Mix, Daphne Binioris, talks with our host, Carlota Pico, to reflect on key takeaways from the interviews we've heard so far on the podcast. They also give a sneak peek on what's in store this week, so stay tuned.

After more than 30 years in the industry, Rolf Hammerstein knows a thing or two about marketing. He’s currently the marketing manager for EMEA and Asia Pacific at STAHL CraneSystems, a German manufacturing company specialized in lifting technology and components for industrial applications. Shaheen Samavati recently spoke with Rolf about the digitalization of marketing, the evolution of webinars and B2B social media, and the eternal importance of prioritizing quality content.

Shaheen Samavati recently spoke with Simon Blake, a Munich-based EMEA marketing director with over two decades of experience. He currently works at Vertiv, a global equipment and services provider that manages critical infrastructure for data centers. In this interview, Simon explains the basic content strategies he relies on and how he puts them into practice, differentiating his brand and providing real value to clients in a highly technical industry.

Shaheen Samavati had the chance to speak with Jake Potter, a social media expert who specializes in IT and B2B marketing. He’s currently the global social media manager for Colt Technology Services, a telecoms company that provides network services to clients in more than 30 countries. In this role he collaborates with multiple teams and stakeholders across the world, and emphasizes a unique strategy for social selling.