Editor of The Content Mix, Daphne Binioris, talks with our host, Shaheen Samavati, to reflect on key takeaways from the interviews we've heard so far on the podcast. They also give a sneak peek on what's in store this week, so stay tuned.

Carlota Pico spoke with Milan-based entrepreneur and social media expert Beatrice Fossati, who has recently taken the leap to launch her own business, The Feed Group. She explained the motivation behind this venture, the importance of promoting projects with purpose, and how she uses her expertise to help drive change. Her advice? Face your fear, feed your passion and always follow your heart.

Carlota Pico recently met with Ayoub El Mamoun, who manages the global social media team at Skyscanner. He’s responsible for aligning the company’s content strategy across multiple regional audiences, and maintaining a consistent brand voice worldwide. In this interview, he discusses the importance of communication, user-generated content, localization and partnerships in the travel industry, and provides insight into the future of social media.

Carlota Pico recently sat down for a conversation with Stefania Trinchero from Zinio, the world’s first and largest digital newsstand. As the global content marketing manager for CRM and mobile, Stefania manages digital initiatives and partnerships, creates customer lifecycle programs, and sources engaging content from over 6,000 publications. In this interview she talks about personalizing the company’s content strategy, and adapting to the fluctuating interests and habits of online consumers.

Carlota Pico recently met with Joachim Lemmens of The Coingaming Group, which is revolutionizing the online gambling industry through the integration of cryptocurrency. Joachim develops, manages and monitors the global social media strategy for Sportsbet.io, the group’s sports betting platform. In this interview, he explains how they use a combination of global branding and localization to gain visibility, create partnerships and build a base of loyal fans across the world.

Editor of The Content Mix, Daphne Binioris, talks with our host, Carlota Pico, to reflect on key takeaways from the interviews we've heard so far on the podcast. They also give a sneak peek on what's in store this week, so stay tuned.

We spoke with Valeriia Voshchevska, the London-based global social media manager at Amnesty International, the world’s largest human rights NGO. In this conversation, she highlights the importance of social media in the nonprofit sector, dives into the details of cultivating a global network, discusses how the current crisis has affected her work, and provides inspiration for anyone who wants to use social media to make a meaningful impact.

Shaheen Samavati recently sat down for a chat with London-based social media expert Ali Galan. He’s currently the global social media manager at Antler, an early-stage venture capital firm that invests in innovative technology worldwide. In this interview, Ali discusses the challenges of adapting to a variety of goals and platforms, creating a diverse and effective content mix, and staying up to date with the constantly changing social media landscape.

Shaheen Samavati recently spoke with Oliver Mott, global social media manager at Grant Thornton International, about his role and the company’s evolving strategy. Grant Thornton is one of the world’s largest professional services networks, with headquarters in London. Oliver oversees branding, social media and marketing for independent firms in 133 countries, coordinating communication with teams across the world.

Editor of The Content Mix, Daphne Binioris, talks with our host, Shaheen Samavati, to reflect on key takeaways from the interviews we've heard so far on the podcast. They also give a sneak peek on what's in store this week, so stay tuned.