David Blundell is the global social media manager at the British Council, the UK’s international organization for cultural relations and educational opportunities. Shaheen Samavati spoke with David, who’s been based in Madrid for the past 25 years, about how he manages social media strategy for over 440 channels in 110 countries. In this interview, he shares valuable tips for using different platforms and taking advantage of live streaming—while maintaining authenticity and offering genuine value.

Carlota Pico recently met with Rocío Arrarte, a London-based marketing manager who’s originally from Spain. After starting her career in translation and interpretation, Rocío shifted her focus to marketing. She now works at Diligent, an American software company that provides solutions for executive boards and teams. In this interview, she explains how they’re adapting their marketing to different locations and current events, and using data to build a targeted content strategy.

Carlota Pico recently spoke with Alexandra Hinz, a social media expert with over 10 years of marketing experience at B2B and B2C companies. Alexandra currently works at Victorinox, the original retailer of Swiss Army knives, which today sells a wide variety of products around the world. As social media team lead, she manages a truly global brand with more than a million followers. She let us in on the secrets of coordinating this massive network through social media, storytelling and content strategy.

Carlota Pico had the chance to speak with Sara Cronsioe about her role at GetAccept, a sales enablement platform that helps people track the sales process and close deals faster. Sara is based in Sweden, and works on a marketing team of 11 people to create content and adapt it to different markets. In this interview, she discusses the benefits and challenges of working at a quickly growing startup, and how she stays inspired.

In this special bonus episode, Carlota Pico interviews Tina Morwani, senior marketing manager for the EMEA region at GitLab. Drawing on over seven years of experience in the industry, Tina offers invaluable advice for modern marketers. She discusses responses to the current crisis, the growing focus on diversity and inclusion, and the vital importance of empathy and honesty within marketing—plus how to implement real and lasting change at your organization.

Editor of The Content Mix, Daphne Binioris, talks with our host, Carlota Pico, to reflect on key takeaways from the interviews we've heard so far on the podcast. They also give a sneak peek on what's in store this week, so stay tuned.

With two decades of experience in the industry, Michael Lonnon is a veritable master of marketing. In his current role as EMEA Marketing Manager for Stibo Systems, a Danish master data management company, he helps chief data officers understand how to utilize the information at their disposal. In this interview with Shaheen Samavati, Michael shares his top tips for connecting with your audience, crafting compelling stories and measuring the metrics that matter.

Shaheen Samavati recently spoke with William Lawrie, the London-based digital marketing manager for EMEA at JLL. He described what it’s like to work in marketing for a massive real estate services company like JLL, which operates around the world. In this interview, he explains how he’s guiding the company through its digital transformation by managing accounts and stakeholder relationships, and offers advice for aspiring marketers.

Shaheen Samavati recently spoke with Amal Ahmed, the head of content marketing, PR and communications at Itiviti: an innovative B2B technology company that transforms the way people interact with trading infrastructure. Amal is responsible for their global content strategy, PR coordination and stakeholder communication. In this interview, she gives us a glimpse into her role, and explains how the company tailors their messaging to highly specific audiences.

Shaheen Samavati recently met with Nathalie Perchard to discuss her current role, past experience and the latest developments in the marketing industry. Nathalie is the senior marketing manager for the EMEA region at Impinj, which offers an integrated RAIN RFID platform to connect the digital and physical worlds through the Internet of Things. In this interview, Nathalie explains how she’s rising to unprecedented challenges through adaptation and innovation.