Carlota Pico recently met with UK-based Aidoia Puig-Delfin, former Northern Europe Content Manager at Hilti, to discuss the dilemmas today’s content professionals face. Throughout her career, Aidoia has transformed challenges into opportunities and forged her own path forward. In this interview she explains why creativity and authenticity are key to success in the modern content and marketing industry.

We met with Evgeni Hristov, marketing and communications manager at Tradin Organic, to discuss his experience in the global content industry. Tradin Organic is an Amsterdam-based company that supplies organic ingredients to food producers worldwide. Evgeni shared his perspective on adapting to different types of audiences and markets, and how to make the most of the challenges posed by a new way of working.

Shaheen Samavati recently met with Kate Busby, the Barcelona-based global social media manager for IWG. Kate brings her diverse experience in art, content and management to her current role, in which she oversees online communities across the world. In this interview, she shares valuable insight on tapping into social media for B2B marketing, balancing global branding with local communities, and bringing legacy companies into the social media era.

The Content Mix creator and VeraContent CEO Shaheen Samavati talks with Carlota Pico about the launch of this new interview series that gleans insights from top content marketers across Europe.