In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Colin Fain of Agronometrics, International Blueberry Organization (IBO) report contributor Matt Ogg and USHBC/NABC Director of Business Intelligence Joe Vargas. They discuss the recent IBO Global State of the Blueberry Industry Report, which includes extensive research and insights into current dynamics impacting the blueberry industry worldwide.

“It's a great service that the IBO is putting together and making available for free to everybody in the industry. And it's something that I haven't seen any other industry come together to provide to the many players within it.” - Colin Fain

“In a nutshell, this report is looking at the commercial realities faced by growers and how they're responding, but it's also looking at where the opportunities lie and what people should have their eye on everywhere.” - Matt Ogg

Topics covered include: 

• Highlights of the International Blueberry Organization’s Annual Blueberry Industry Report.
• An analysis of the results of the report and key takeaways for the upcoming production year. 

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on December 7, 2022.