Since former Allure editor in chief Linda Wells landed at Revlon as chief creative officer in February 2017, she has had a busy last 21 months. Not only has she renovated all of the consumer touchpoints, like packaging and the digital and social presences of the heritage company’s portfolio of brands, such as Elizabeth Arden, Almay and Revlon, she also launched Flesh Beauty. In this week’s episode of the Glossy Beauty Podcast, Wells discussed how the industry has become “unrecognizable” because of social media, the shift in power in beauty and how incubation is the future for big beauty companies.