Miss Understood with Rachel Uchitel

The Godfather of Domains: How Andrew Rosener Built an $800M Digital Real Estate Empire


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In this episode, Rachel sits down with Andrew Rosener, the self-made mogul behind MediaOptions, the world’s #1 domain brokerage. From selling scallops to selling some of the most valuable names on the internet, Andrew has turned a niche idea into an empire — brokering digital real estate for clients like Elon Musk, Amazon, and Zoom.

Rachel and Andrew break down what makes a great domain — and a great brand name — in an age where attention is the new currency. Andrew shares how he created the “Rosener Equation” for valuing domains, why he believes digital assets are the new commercial real estate, and whether it’s still possible to break into the space today.

This isn’t just about the business of domains; it’s about vision — how to see value before everyone else does, and why the next frontier of wealth is already online.

In This Episode, You’ll Learn:

  • What makes a domain name powerful — and why some are worth millions
  • How Andrew built an $800M brokerage with only six employees
  • The difference between a good brand name and a great one
  • Why the smartest investors are shifting from property to digital assets
  • Whether it’s too late to profit from domain investing
  • Andrew’s philosophy on novelty, success, and doing what others won’t

Guest Info

Guest: Andrew Rosener

CEO & Founder: MediaOptions

Follow: Instagram | LinkedIn | Twitter/X

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Executive Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠George Carmona





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Miss Understood with Rachel UchitelBy Rachel Uchitel

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