Today’s podcast looks at the founding of the WNBA’s newest expansion team, the Golden State Valkyries. Joe Lacob and Peter Guber, the owners of the NBA’s Golden State Warriors, paid a $50 million expansion fee in 2023 to bring the Valkyries to the Bay Area and the franchise tips off its inaugural WNBA season this year. So I break down how Lacob and Guber are using the Warriors’ $9.4 billion infrastructure to set up the Valkyries for success, including facilities, sponsorships, sales, marketing, and more. Enjoy!

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