The Retail Pilot

The Good, The Bad, The Ugly: Jan Kniffen’s Q3 Retail Scorecard


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In this episode of The Retail Pilot, host Ken Pilot welcomes Jan Rogers Kniffen, CEO of J Rogers Kniffen Worldwide and retail industry expert, to discuss the current state and future of retail. Key Topics Discussed: Post-Election Retail Bounce

  • Jan predicts a post-election retail bounce, as seen in previous presidential election years
  • Discretionary retail is currently running at zero inflation, making it attractive to consumers

Fourth Quarter Outlook

  • Despite potential headwinds, Jan expects a strong fourth quarter
  • Forecasts 3.5-4% sales growth, similar to last year
  • Believes discretionary goods will perform well due to their perceived value compared to inflating services

Walmart vs. Target

  • Walmart is outperforming Target significantly
  • Walmart is attracting higher-income customers, traditionally Target's demographic
  • Walmart's focus on in-store experience and competitive pricing is paying off

Off-Price Retail Sector

  • TJ Maxx ranked as the fifth-best retailer in America by Jan
  • Concerns about over-saturation in the off-price sector
  • Potential challenges for off-price retailers as the market matures

Department Store Future

  • Predicts most department stores will go private by the end of 2026
  • Cites lower interest rates and increased real estate values as factors facilitating buyouts
  • Mentions Nordstrom, Macy's, and Kohl's as potential candidates for privatization

Tariffs and Manufacturing

  • Discussion on the impact of potential tariffs, especially on goods from China
  • Many retailers have already reduced their exposure to Chinese manufacturing
  • Predicts that moderate tariff increases might be absorbed by Chinese manufacturers rather than passed on to consumers

Notable Quotes:

"May the bounce be with you." - Jan Rogers Kniffen on the post-election retail bounce

"I think it's come down to who can do this stuff as opposed to where you happen to be." - Jan Rogers Kniffen on retail performance

Closing Thoughts:

Jan expresses optimism for the retail sector going into the fourth quarter and 2025, despite potential challenges. He emphasizes the importance of execution and adaptation in the evolving retail landscape.


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