Join Dan Sullivan and Gord Vickman as they explore the rapid growth of podcasts and how the most successful shows get things done. Why are so many people turning to podcasts over traditional media? The answer, Dan says, is relationship: The best podcasters know that it’s not about them—it’s about you.

Show Notes:

• Why podcasts exploded in popularity.
• Why creating a podcast is no longer just fringe marketing.
• The importance of building relationships with listeners.
• A marriage analogy for building a show from a seed.
• The importance of understanding the listener's needs.
• A timely transition from broadcast to podcast.

Resources:

Most people agree that the inventors of the podcast were Adam Curry (a former MTV VJ) and Dave Winer (a software developer). These two friends wanted to find a way to download online radio broadcasts to an iPod—a game-changing device that had been released a few years earlier in 2001.