It was a challenge to create buzz & ensure credible launch for a hospital tucked in Azamgarh district in Uttar Pradesh.

With a mission to creating something big, The GreyMatters zeroed in former President Dr APJ Abdul Kalam. By establishing effective communication with his office and about a month's persuation, Dr Kalam did make it to event, resulting in big take off of Ashirvad Hospital, Azamgarh.

Listen to the GreyMatters case study.

Showing the diversity of India through one festival. Happy Durga Puja 🙏✨🎊

Every company will become a content company in days to come. Content writing is all about creativity & touching the unexplored.

In today's session we discover the mantra of writing a good content and ways of becoming creative. Listen, learn, lead & fly.

Oswaal Books wanted to gain brand visibility & prominence. GreyMatters planned a special concept with an aim to bring together all critical stakeholders in the education domain – principals, teachers, students, parents, NGOs and educationists.

The idea clicked and rest is history.

This podcast has an interview with a veteran journalist - Alok Nandan know the different tips and tricks to be a good journalist with us.