By Kvadrant Consulting
The podcast currently has 40 episodes available.
In this episode, Mikkel Bach-Andersen, Senior Partner, and Martin Mariussen, Partner, discuss the evolution of account management, shifting from static annual plans to dynamic, monthly engagement models. They examine common pitfalls, like misallocating resources and overinvesting in smaller accounts, and emphasize the skills needed for key account managers to become orchestrators rather than lone operators.
Packed with practical advice, this episode is a must-listen for sales leaders and account managers looking to build stronger customer relationships, optimize account plans, and take on the "playmaker" role crucial for navigating complex, multi-stakeholder accounts.
We hope you enjoy today's episode!
In this episode, Jeppe and Martin sit down with Novonesis' Head of Sales & Business Development, Alexander Broe.
They explore his fascinating career journey, from endurance sports enthusiast to navigating the corporate world, including his transitions from procurement to sales, marketing, and distributor management. Alexander shares insights into how companies can effectively bridge the gap between B2B and B2C, the challenges of managing distributors across global markets, and how to create real-world impact by developing innovative products.
This conversation offers a wealth of knowledge on sales strategy, distributor relationships, and the future of consumer health trends, particularly in probiotics and the gut-brain axis.
We hope you enjoy today's episode!
What makes a top sales leader? How do you scale success across global markets? How can leaders adapt and thrive in ever-changing business landscapes?
These are among the questions today's episode seek to answer. Oliver Lund Storgaard, Director at Kvadrant Consulting, and Jeppe Andersen, Senior Consultant, sit down with Global Sr. Manager Sales Operating Model & Deployment at VELUX, Daniel Mann.
Together, they explore Daniel’s journey through the world of sales, from his early days as a frontline sales rep to leading global initiatives that empower sales teams across multiple markets. Along the way, Daniel shares his insights on transitioning from individual sales success to coaching and leading others, balancing global strategy with local execution, and driving real impact in a fast-moving commercial environment.
His story provides inspiration and practical advice for sales professionals and leaders looking to navigate complex organizational structures and succeed in a global role.
We hope you enjoy this episode!
What drives success in the fintech world? Is digital banking redefining the financial landscape? What does it take to succeed in digital banking?
In this episode, Martin Nyvang Mariussen, Partner at Kvadrant Consulting, and Jeppe Andersen, Senior Consultant, sit down with Camilla Frøsig, Head of Banking Services, Commercial, from LUNAR - the leading digital bank in the Nordics.
Together, they dive into Camilla’s journey through the fintech world, exploring her experiences with big, complex deals, building meaningful partnerships, and navigating the fast-paced digital banking landscape . While searching for answers to the questions above, Camilla shares her insights and challenges, offering inspiration and practical wisdom for sales professionals and commercial leaders alike.
We hope you enjoy today's episode!
It’s a question worth asking: Are websites still as crucial for businesses as they once were?
In this episode, Brian and Charlotte draw on their 30 years of combined experience in website creation to dive into the debate on the importance of websites in today's digital world. They explore the evolving role of websites, consider alternative digital strategies, and discuss whether websites remain the backbone of a strong online presence.
Tune in and join the conversation!
In this episode, Martin Mariussen, Partner at Kvadrant, and Jeppe Andersen, Senior Consultant, sit down with Claus Ipsen, Commercial Director at Teton AI, for a dynamic conversation in our Palægade office studio.
They dig into some fascinating stories about big, complex deals that have made a real difference for companies and customers alike. Claus shares his wealth of experience, the obstacles he’s overcome, and the victories he’s achieved on his journey within the industry.
This episode is designed to inspire and equip the next generation of sales professionals and commercial leaders with fresh insights and practical wisdom. We hope you enjoy!
In today's episode, Mikkel Bach-Andersen and Brian Andersen will unveil the inner workings of marketing strategies at Kvadrant Consulting. Discover how they tackle marketing challenges in large professional service firms, and dive into the power of building a strong brand, both for the company and for individuals within it, highlighting how personal branding can enhance credibility and strengthen overall brand reputation.
Gain practical insights and real-world examples that redefine how you approach consultancy marketing and sales.
In this podcast, Mikkel Bach-Andersen and Martin Mariussen dive deep on the topic of sales trainings.
How can organisationes design impactful capability programs, avoiding traditional training pitfalls, and tailoring training to specific roles are highlighted. The importance of aligning training with performance gaps, involving cross-functional teams, and using interactive methods for behavior change is underscored. The discussion also covers aligning sales and marketing efforts, digitalization's impact, and fostering continuous learning. Martin and Mikkel stress adaptability, alignment, and continuous improvement in sales training design for better outcomes.
In todays episode we cover:
0:05 Introduction
4:14 The Flaws in Sales Training Delivery
4:24 Designing Effective Sales Training Programs
8:37 Avoiding Pitfalls in Implementing Sales Training
12:37 Importance of Role-Specific Training in Sales
17:05 The Value of Different Sales Methodologies
19:05 Customization vs. Off-the-Shelf Training Programs
20:33 Adapting Training Programs to Digital Trends
22:32 Balancing Physical and Virtual Sales Training Delivery
29:39 The Role of Sales Managers
32:30 Motivation in Training Programs
38:24 Initiating a Training Program
43:59 Designing the Program Execution
47:20 Closing Thoughts on Sales Training
In this episode, we explore the essence of positioning in the business landscape.
Nils and Mikkel discuss how effective positioning connects customers with products and differs from branding, driving sales and distinguishing companies in the market. Explore the challenges of weak or undefined positioning, such as underperforming marketing campaigns and prolonged sales cycles, and learn the strategic importance of clearly defining your target customers and understanding competitive landscapes.
This episode is a must-listen for anyone involved in business strategy, from startup founders to marketing professionals, as we dissect successful positioning cases like Chatfire and its differentiation in the crowded messaging platform market. Gain insights into how simplicity and clarity in your positioning can significantly enhance customer understanding and engagement.
In todays episode we cover:
0:05
Introduction
1:47
Symptoms of Weak Positioning
17:02
Solutions to Weak Positioning
22:27
The Process of Positioning
23:30
Time Horizon for Positioning
25:59
Importance of Sales Reps in Positioning
27:50
Example of Strong B2B Positioning
The podcast currently has 40 episodes available.