By Kvadrant Consulting
The podcast currently has 37 episodes available.
What drives success in the fintech world? Is digital banking redefining the financial landscape? What does it take to succeed in digital banking?
In this episode, Martin Nyvang Mariussen, Partner at Kvadrant Consulting, and Jeppe Andersen, Senior Consultant, sit down with Camilla Frøsig from LUNAR - the leading digital bank in the Nordics.
Together, they dive into Camilla’s journey through the fintech world, exploring her experiences with big, complex deals, building meaningful partnerships, and navigating the fast-paced digital banking landscape . While searching for answers to the questions above, Camilla shares her insights and challenges, offering inspiration and practical wisdom for sales professionals and commercial leaders alike.
We hope you enjoy today's episode!
It’s a question worth asking: Are websites still as crucial for businesses as they once were?
In this episode, Brian and Charlotte draw on their 30 years of combined experience in website creation to dive into the debate on the importance of websites in today's digital world. They explore the evolving role of websites, consider alternative digital strategies, and discuss whether websites remain the backbone of a strong online presence.
Tune in and join the conversation!
In this episode, Martin Mariussen, Partner at Kvadrant, and Jeppe Andersen, Senior Consultant, sit down with Claus Ipsen, Commercial Director at Teton AI, for a dynamic conversation in our Palægade office studio.
They dig into some fascinating stories about big, complex deals that have made a real difference for companies and customers alike. Claus shares his wealth of experience, the obstacles he’s overcome, and the victories he’s achieved on his journey within the industry.
This episode is designed to inspire and equip the next generation of sales professionals and commercial leaders with fresh insights and practical wisdom. We hope you enjoy!
In today's episode, Mikkel Bach-Andersen and Brian Andersen will unveil the inner workings of marketing strategies at Kvadrant Consulting. Discover how they tackle marketing challenges in large professional service firms, and dive into the power of building a strong brand, both for the company and for individuals within it, highlighting how personal branding can enhance credibility and strengthen overall brand reputation.
Gain practical insights and real-world examples that redefine how you approach consultancy marketing and sales.
In this podcast, Mikkel Bach-Andersen and Martin Mariussen dive deep on the topic of sales trainings.
How can organisationes design impactful capability programs, avoiding traditional training pitfalls, and tailoring training to specific roles are highlighted. The importance of aligning training with performance gaps, involving cross-functional teams, and using interactive methods for behavior change is underscored. The discussion also covers aligning sales and marketing efforts, digitalization's impact, and fostering continuous learning. Martin and Mikkel stress adaptability, alignment, and continuous improvement in sales training design for better outcomes.
In todays episode we cover:
0:05 Introduction
4:14 The Flaws in Sales Training Delivery
4:24 Designing Effective Sales Training Programs
8:37 Avoiding Pitfalls in Implementing Sales Training
12:37 Importance of Role-Specific Training in Sales
17:05 The Value of Different Sales Methodologies
19:05 Customization vs. Off-the-Shelf Training Programs
20:33 Adapting Training Programs to Digital Trends
22:32 Balancing Physical and Virtual Sales Training Delivery
29:39 The Role of Sales Managers
32:30 Motivation in Training Programs
38:24 Initiating a Training Program
43:59 Designing the Program Execution
47:20 Closing Thoughts on Sales Training
In this episode, we explore the essence of positioning in the business landscape.
Nils and Mikkel discuss how effective positioning connects customers with products and differs from branding, driving sales and distinguishing companies in the market. Explore the challenges of weak or undefined positioning, such as underperforming marketing campaigns and prolonged sales cycles, and learn the strategic importance of clearly defining your target customers and understanding competitive landscapes.
This episode is a must-listen for anyone involved in business strategy, from startup founders to marketing professionals, as we dissect successful positioning cases like Chatfire and its differentiation in the crowded messaging platform market. Gain insights into how simplicity and clarity in your positioning can significantly enhance customer understanding and engagement.
In todays episode we cover:
0:05
Introduction
1:47
Symptoms of Weak Positioning
17:02
Solutions to Weak Positioning
22:27
The Process of Positioning
23:30
Time Horizon for Positioning
25:59
Importance of Sales Reps in Positioning
27:50
Example of Strong B2B Positioning
In this episode, we had the opportunity to dive into the world of revenue operations with Toni Hohlbein, a seasoned professional and co-founder of Growblocks.
Toni highlights the evolution of RevOps from basic system management to a crucial element of strategic planning, focusing on the significance of understanding the sales funnel, leveraging data for decision-making, and aligning technology with business needs. He delves into the challenges and opportunities within RevOps, such as optimizing resources, navigating growth phases, and the importance of cross-functional collaboration for achieving revenue targets.
The discussion also touches on the future of RevOps, including the integration of AI technologies and its role in shaping business strategies.
In todays episode we cover:
0:00:06 Introduction to Revenue Operations
0:01:53 Transition to Growblocks and Personal Story
0:04:39 Definition and Scope of Revenue Operations
0:06:17 Need for Revenue Operations Integration
0:08:08 Importance in Changing Funding Environment
0:11:46 Challenges and Misconceptions of Revenue Operations
0:14:31 Pillars of Strategic RevOps Function
0:18:34 RevOps: Connecting Departmental Insights
0:22:04 Process Anchor and Live Software Benefits
0:24:15 Providing Informed Actionable Advice
0:27:59 Emergence of Revenue Operations in B2B
0:45:38 Planning and Forecasting Challenges
0:46:37 Future Paths for Revenue Operations
0:50:07 Strategic Role of Revenue Operations
In this discussion, Mikkel and Brian explore the evolution of marketing operating models, emphasizing the shift from traditional teams to the complex landscape of today. They highlight the importance of a formalized operating model as a bridge between strategy and execution, enabling organizations to align frameworks with strategic goals. The conversation also focused on integrating IT expertise, adopting agile methodologies, and adapting to market dynamics to drive innovation and efficiency in marketing operations.
Additionally, they discussed the transition to multidisciplinary teams, the challenges of global and local marketing alignment, and the evolving field marketing landscape towards specialization and collaboration. The episode concluded with insights on incremental changes, collaborative practices, and problem-focused strategies for successful organizational transformation in the modern marketing environment.
In todays episode we cover:
0:00:19 Introduction to Marketing Operating Model
0:02:05 Components of a Marketing Operating Model
0:03:48 Critical Need for Marketing Operating Model
0:09:53 Customization and Complexity in Operating Models
0:14:34 Impact of New Capabilities on Marketing Department
0:20:19 Shift from Factory Line to Cross-Functional Teams
0:26:01 Growing Trend of Insourcing Capabilities
0:28:49 Rethinking Agency-Client Relationships
0:30:18 Reinventing the Collaboration Model
0:40:25 Global and Local Alignment
0:51:12 Organic vs. Formal Operating Models
0:53:08 Avoiding Pitfalls in Implementation
I denne udgave af ”The CRO Podcast” handler det om B2B branding. Brian Andersen interviewer Nils Lindner Koch, som baseret på hans erfaring fra mere end 12 år med branding arbejde for både B2B og B2C virksomheder, deler 5 faldgrupper i B2B branding og hvordan du kan undgå dem.
Rigtig god fornøjelse.
The podcast currently has 37 episodes available.