The Growth Zone

Understand what you can change in your sales process to generate sustainable and consitent revenue. Don't fall into the trap of trying to get a reward before the big reward is ready to be collected!

If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts.

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Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

In this episode Christian explains how to build meaningful relationships with suppliers of all sizes and distances. Cooperation leads to mutual business arangements that help all involved parties grow their revenue and margins.

Core topic: How to boost cooperations and supplier relationships

If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

In this episode, Christian will explain the benefits of systemization and workflows. He will explore with listeners, how to reduce organizational waste and increase productivity. Learn how gaining extra time and focus can help you increase the deal value. More efficiency generates higher profits but requires consistency.

Core topic: How to systematize your business for profix scaling

Core message: Create workflows, procedures and management systems to remain lean but with a higher profit margin

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

In this episode Christian will share strategies on, how to deal with problematic buyers that are draining your resources and personal energy. Unfortunately, clients can suddenly turn toxic even, if you have been doing business with them for a decade.

Core Message: try to fix the relationship by communicating. Terminate what is unrepairable due to toxic buyer mindset

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

In this episode Christian provides insights into hiring people, who will help build and grow your business. He will also share strategies on, how to deal with performance issues.

Hiring the right way allows your business to get on a sustainable path towards growth, that doesn't hurt you, your team or the environment.

Core message: Hire for Mindset (aka work attitude) - not Grades or academic titles.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

When your business is growing you will need to change and scale. This includes the way you use your business recources and nature's resources.

Today's episode focuses on: Scaling towards sustainable business models

A sustainable business model is not based on any green political ideology but on the idea that a growing business must gradually reduce its burn rate and maximize the profit it can generate fron its usage of resources.

As a side effect, your staff should suffer less from lack of sleep and your CO2 footprint should gradually shrink as your efficiency rate groes rapidly. In order to do so, you do not need to buy an EV to become sustainable. you can buy an EV like a Tesla Model Y and have a safer driving experience. Nevertheless, you have to focus on other business vehicles to increase your sustainability.

This podcast episode will guide you in the right direction. 

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

Each time a person or company makes a purchase, they are investing trust into your business and output. There are many ways to increase the level of trust, but lets focus on some of the most influential items which help you grow faster.

As previously noted in other episodes you can build a trust level that will not only get you that sale but also help you receive introductions to other similar buyers in other organisations you have no existing business relationships.

If you enjoyed this episode, please share on social media or pass on a link to this episode to your business contacts.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies.

You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model.

Here an example scenario:

Imagine you have built an IT company. You are serving SME clients. Every month you grow by 2-10 new SME clients. Gradually you are becoming profitable and adding more staff to your team. Some people you are hiring as full time employees and others you can only afford to have as freelance experts on bord.

Eventually you decide that you need to increase the credibility of your new company. You identify a variety of potential methods to increase your website visitor's perception that you are a trustworthy company:

• branding by association with celebrities (e.g., Actors, politicians)
• branding by certification (e.g., ISO 9001 / ISO 27001)

Someone might tell you, you need to a photo with a highly controversial politician. In reality, they want to make some extra benefits for themselves, while ignoring the fact that this celebrity might drive your clients away and thereby cost you a large portion of your revenue. 

On the other hand, getting your organisation certified for having a trustworthy quality management system in place might even attarct larger clients that generate far higher revenues. Once you have those enterprises as clients you can use their branding to show that you are trustworthy because these large companies do not buy from everyone.

Of couse, an enterprise in today's time will expect you to also have an ISO 27001 certification. In a later episode i will provide more guidance on the subject of company certifications. In particular SaaS Companies need today a information security management system which is certified in accordance with the international ISO 27001 standard.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

When designing, building, redesigning and growing a business, people often ignore the basics of market positioning by not understand who they are actually serving.

Today's episode focuses on: Why is your client avatar a tripping stone or stepping stone?

What is a client avatar?

A client avatar is a ficticious character representing our ideal client. By profiling this person's life and business habbits, we get a better understanding of what drives this person to say yes or no to our offer. This avatar profile is not only helpful for face to face sales situations but also for online marketing and funnels.

We use a client avatar for B2C and B2B situations. In a B2B avatar we need to understand the mindset of the buyer. This mindset is affected by the local attitude towards new sellers and new products. Some regions are very welcoming while others immediately think you are a risk to their own career, if they buy from you.

In contrast to a B2C buyer, a B2B client might be making a 6 figure buying decision which might be questioned by the head of finance or the CEO. A B2C client might only have to justify their purchase with their spouse or someone they are borrowing the remaining amount needed to pay for the product.

Hence, people have different voices in their head that are interfering with your communication. Take the time to silence these voices, so that you not only get them to buy but also avoid buyer's remorse.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition

In this episode, christian will discuss the 3 Stages towards business growth.

No business can jump a stage even if some young business coaches try to convince you of their fake story. No business grows rapidly without burning some kind of resource (cash, reputation, connections, quality, profitability). At first any business will consume more time and money than you desire. 

If you have valuable connections they can help you expand your market reach but they are not an automatic guarantee that you will grow in a sustainable way by only relying on their connections.

GET THIS BOOK >>>

Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:

Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.

It is availabe at Amazon, Barnes and Noble and other retailers:

ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition